At a Glance
- Tasks: Drive growth for FT Live by creating impactful marketing campaigns for global events.
- Company: Join the Financial Times, a leading news organisation committed to diversity and inclusion.
- Benefits: Enjoy generous leave, medical cover, gym memberships, and a flexible hybrid working model.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team shaping memorable experiences for business leaders and policymakers.
- Qualifications: 4-5 years in B2B marketing, with strong skills in multi-channel campaign delivery.
The predicted salary is between 45000 - 55000 £ per year.
About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
The Role
FT Live, the events division of the Financial Times, brings together senior business leaders, policymakers and industry experts through world‑class conferences, summits and forums. As Marketing Manager, Events, you will play a central role in driving the growth and success of FT Live’s global event portfolio. You will develop and deliver strategic, data‑driven marketing campaigns that build awareness, engage target audiences and maximise delegate and sponsorship revenue. This is an exciting opportunity for a commercially minded marketer who thrives in a collaborative, fast‑paced environment and is passionate about creating impactful audience experiences through events.
Key Responsibilities
- Develop and implement integrated, multi‑channel marketing strategies to drive event awareness, audience growth, delegate attendance and sponsorship revenue.
- Identify and target new audience segments using market insights to refine messaging and improve campaign effectiveness.
- Define clear event value propositions and audience messaging across campaigns and channels.
- Manage marketing budgets and optimise spend to maximise return on investment.
- Identify data gaps and implement lead generation strategies to support commercial targets.
- Plan and deliver end‑to‑end campaigns across email, web, paid media, SEO, social and content marketing.
- Collaborate with internal partners to produce compelling marketing assets and campaign content.
- Own and optimise event websites to ensure a seamless customer journey from awareness through to registration.
- Develop and manage strategic partnerships with media, associations and industry organisations to extend campaign reach.
- Monitor campaign performance and important measurements throughout the event lifecycle, optimising activity to improve results.
- Conduct post‑event analysis to identify insights and inform future campaign strategies.
- Work closely with Content, Delegate Sales, Commercial and Operations teams to support event success and revenue growth.
- Collaborate with design, data and performance marketing teams to deliver high‑impact, data‑led campaigns.
Required Skills And Experience
- 4–5+ years’ B2B marketing experience, ideally within events, media or agency environments.
- Proven experience developing and delivering multi‑channel marketing campaigns that drive audience growth and engagement.
- Strong strategic and commercial mentality, balancing creativity with data‑driven decision‑making.
- Excellent copywriting, communication and collaborator management skills.
- Experience using CRM systems, marketing automation platforms and analytics tools, including Google Analytics.
- Strong understanding of digital marketing channels including email, paid media, SEO and social media.
- Comfortable using marketing technologies, with exposure to AI tools considered advantageous.
- Highly organised with the ability to manage multiple projects and deadlines in a fast‑paced environment.
- Collaborative and proactive approach, with the ability to work effectively across cross‑functional teams.
Desirable
- Experience marketing B2B conferences, summits or premium live events.
- Familiarity with audience acquisition and lead generation strategies within subscription, media or events businesses.
- Experience working with partnership or sponsorship marketing initiatives.
What’s in it for You
Our benefits vary by location but we are committed to providing best‑in‑class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in‑person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview.
Marketing Manager, FT Live employer: Financial Times
The Financial Times is an exceptional employer, offering a dynamic and inclusive work environment that values diverse perspectives and fosters employee growth. As a Marketing Manager in FT Live, you will benefit from a supportive culture, generous annual leave, and a hybrid working model that promotes work-life balance while engaging with industry leaders at world-class events. With a commitment to professional development and community involvement, the Financial Times provides a meaningful and rewarding career path for those passionate about impactful marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, FT Live
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, conferences, or even online. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion! When you get the chance to chat with potential employers, let your enthusiasm for marketing and events shine through. It’s all about making a memorable impression.
✨Tip Number 3
Be ready to talk numbers! Since this role is all about data-driven marketing, brush up on your metrics and be prepared to discuss how you've used data to drive success in past campaigns.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Plus, it shows you're genuinely interested in joining our team at FT Live.
We think you need these skills to ace Marketing Manager, FT Live
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for marketing and events shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what FT Live stands for.
Tailor Your Experience:Make sure to highlight your relevant experience in B2B marketing and event management. We love seeing how your past roles align with the responsibilities of the Marketing Manager position, so don’t hold back on those details!
Be Data-Driven:Since this role is all about data-driven marketing strategies, include examples of how you've used data to inform your campaigns. We appreciate candidates who can balance creativity with analytics, so show us what you’ve got!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Financial Times
✨Know Your Audience
Before the interview, research the Financial Times and FT Live. Understand their mission, values, and recent events. This will help you tailor your responses and show that you're genuinely interested in the role and the company.
✨Showcase Your Campaign Successes
Prepare specific examples of multi-channel marketing campaigns you've developed. Highlight how these campaigns drove audience growth and engagement, and be ready to discuss the data-driven decisions you made along the way.
✨Emphasise Collaboration Skills
Since the role involves working with various teams, be sure to share experiences where you've successfully collaborated with others. Discuss how you managed cross-functional projects and what strategies you used to ensure everyone was on the same page.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the company's future events. This not only shows your enthusiasm but also gives you a chance to assess if the company culture aligns with your values, especially regarding diversity and inclusion.
