At a Glance
- Tasks: Support multi-channel marketing campaigns for exciting global events in finance.
- Company: Join the Financial Times, a leading news organisation with a collaborative culture.
- Benefits: Enjoy generous leave, medical cover, gym memberships, and flexible working options.
- Other info: Diverse workplace committed to inclusion and personal growth.
- Why this job: Make an impact in a fast-paced environment while developing your marketing skills.
- Qualifications: 2+ years of marketing experience and strong copywriting skills required.
The predicted salary is between 30000 - 40000 £ per year.
This job is with Financial Times, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT.
Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
The Role
FT Live is one of the Financial Times Group’s fastest-growing divisions, delivering more than 250 conferences, summits, awards and digital events each year. We are looking for a Marketing Executive to join our Banking & Finance portfolio, supporting the delivery of integrated marketing campaigns that drive delegate attendance, revenue and audience growth across a range of market-leading events. This is an exciting opportunity for a marketer who enjoys combining creativity with commercial thinking and wants to develop their career within a fast-paced events business. You will work across a broad range of channels, helping to deliver campaigns that engage senior decision-makers, financial services professionals and business audiences around the world.
Key Responsibilities
- Support the planning and delivery of multi-channel marketing campaigns across email, websites, paid and organic social media, partnerships, SEO, advertising and PR.
- Build, update and maintain event websites, ensuring content is accurate, engaging and optimised for audience conversion.
- Brief and coordinate creative assets including digital adverts, social media content, video, photography and print materials.
- Handle campaign timelines, action points and key achievements to ensure activity is delivered on time and to a high standard.
- Work with data, performance marketing and delegate sales teams to attract new audiences, generate leads and drive registrations.
- Support audience segmentation, targeting and delegate acquisition activity across the Banking & Finance portfolio.
- Write clear, compelling marketing copy for emails, websites, social media and other campaign channels.
- Monitor campaign performance, identify trends and recommend improvements to increase engagement, conversion and revenue.
- Support live event marketing activity, including social media coverage, photography and video coordination.
- Assist with post-event content, campaign analysis, reporting and insights.
Required Skills and Experience
- Around two or more years’ marketing experience, ideally within events, media, financial services or a related sector.
- Experience supporting and delivering multi-channel marketing campaigns.
- Strong copywriting and communication skills, with the ability to adapt messaging for different audiences and channels.
- Excellent organisational and project management skills, with the ability to handle multiple deadlines and priorities.
- Strong attention to detail and a proactive approach to campaign delivery.
- A data-driven mindset, with the ability to analyse performance and identify opportunities to improve results.
- Confidence working collaboratively with internal teams and external partners.
- Proficiency in Microsoft Office and Google Workspace.
Desirable
- Experience using email marketing and CRM platforms.
- Knowledge of AI, SEO and paid social media.
- Experience with CMS platforms.
- Experience editing videos or using social media management tools.
- An interest in business, banking, finance, markets or global affairs.
What's in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here. We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.
Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may use AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all. Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com.
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StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive, FT Live
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Financial Times and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Financial Times are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Financial Times on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Financial Times. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive, FT Live
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Financial Times. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Financial Times:Show us that you’ve done your homework! In your application, briefly mention what you admire about Financial Times’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Financial Times
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Financial Times will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Financial Times, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
