At a Glance
- Tasks: Create and optimise marketing campaigns using Salesforce and other platforms.
- Company: Join a leading global media organisation with a commitment to inclusivity.
- Benefits: Enjoy flexible working, generous leave, health coverage, and career development opportunities.
- Other info: Embrace a supportive environment that values creativity and innovation.
- Why this job: Make an impact in marketing automation while collaborating with a dynamic global team.
- Qualifications: Experience in marketing automation and strong communication skills are essential.
The predicted salary is between 35000 - 45000 € per year.
We are looking for an enthusiastic, highly motivated individual to join the FT Professional Marketing Operations team. Reporting into the Marketing Automation Team Lead, supporting the Marketing team by creating, developing, optimizing and reporting on marketing campaigns.
Role & Responsibilities
- Execute on Marketing campaign builds and QA in our Marketing Automation platform, Salesforce and relevant third‑party integrated systems including our CMS platform.
- Support, as needed, the maintenance of all operational campaigns including lead flow, lead scoring, and data quality.
- Ensure campaign setup and processes are in line with overall platform architecture and lead flow/data scoring programs.
- Understand the levers for campaign optimization and be able to identify and articulate opportunities to increase performance.
- Communicate and troubleshoot campaign build delivery, in alignment with agreed SLAs, with Marketing Automation team, Team Lead, Marketing and other stakeholders.
- Adhere to agreed SLAs set by the Marketing Automation Team Lead with our Marketing stakeholders.
- Aligning with an agreed roadmap, complete tests to optimise existing campaigns.
- Leveraging a reporting template, ensure each campaign has aligned reporting available to stakeholders.
- Deliver regional/segment specific reporting on campaign performance, identifying bright spots and opportunities to optimise performance.
- Ensure best deliverability practices by building, testing and monitoring sent emails, ensuring that they function correctly across all major email clients and devices.
- Support the integration of our Marketing Automation platform in Group website assets, including forms, tracking and personalised content.
- Contribute to the Marketing Automation platform best practice adding to the team’s knowledge share.
Required Skills
- One or more years’ experience in marketing automation including nurture, segmentation and program reporting.
- Experience with A/B and multivariate experiments.
- Knowledge of best in class deliverability practices.
- Ability to communicate regularly and efficiently with a global team of stakeholders.
- Ability to juggle and prioritise projects from multiple stakeholders.
- Must be proactive, have the ability to think creatively, ask questions and test ideas.
- A team player, who is a strong, confident communicator and collaborator.
- Knowledge of GDPR and impact on Marketing and Communications globally.
- English (Required)
Preferred Skills
- Marketing Automation platform certification.
- Salesforce CRM.
- An understanding of Customer Relationship Marketing (CRM).
- Proven experience in optimising landing pages and user funnels.
- Fundamental knowledge of HTML.
Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include generous annual leaves, flexible working (including working from home), health coverage (medical & dental), and company match and enhanced family leave packages. Full details of our benefits can be found.
Additional Information
The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.
Marketing Automation Specialist: Campaigns & Optimization employer: Financial Times
The FT Professional Marketing Operations team offers a dynamic and inclusive work environment where creativity and collaboration thrive. As a Marketing Automation Specialist, you will benefit from generous annual leave, flexible working arrangements, and comprehensive health coverage, all while contributing to impactful marketing campaigns that drive performance. With a strong commitment to employee growth and development, the FT provides ample opportunities for professional advancement in a supportive atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Specialist: Campaigns & Optimization
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing automation. Be ready to discuss your experience with Salesforce and how you've optimised campaigns in the past. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Marketing Automation Specialist: Campaigns & Optimization
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with marketing automation, especially in areas like campaign optimisation and reporting. We want to see how your skills align with what we're looking for!
Show Off Your Creativity:Don’t be afraid to showcase your creative side! If you’ve got examples of successful campaigns or innovative ideas, share them with us. We love seeing how you think outside the box.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your key achievements and experiences shine through without any fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details about the role and our awesome benefits there!
How to prepare for a job interview at Financial Times
✨Know Your Marketing Automation Tools
Familiarise yourself with Salesforce and any other marketing automation platforms mentioned in the job description. Be ready to discuss your experience with these tools, including how you've used them for campaign builds, QA, and reporting.
✨Showcase Your Campaign Optimisation Skills
Prepare examples of how you've optimised marketing campaigns in the past. Discuss specific A/B tests or multivariate experiments you've conducted, and be ready to articulate the results and what you learned from them.
✨Communicate Clearly and Confidently
Since this role involves liaising with various stakeholders, practice articulating your thoughts clearly. Think about how you would explain complex concepts like lead scoring or data quality to someone who may not be familiar with them.
✨Demonstrate Your Proactive Mindset
Be prepared to share instances where you've taken the initiative to solve problems or improve processes. This could include anything from troubleshooting campaign delivery issues to suggesting new strategies for better deliverability practices.
