At a Glance
- Tasks: Join our team to create and optimise exciting marketing campaigns using Salesforce.
- Company: FT Professional, a leader in marketing operations with a focus on innovation.
- Benefits: Enjoy flexible working, generous leave, health coverage, and career development opportunities.
- Other info: Inclusive environment with opportunities for growth and learning.
- Why this job: Make an impact in marketing automation while collaborating with a global team.
- Qualifications: Experience in marketing automation and strong communication skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for an enthusiastic, highly motivated individual to join the FT Professional Marketing Operations team. Reporting into the Marketing Automation Team Lead, supporting the Marketing team by creating, developing, optimizing and reporting on marketing campaigns.
Role & Responsibilities
- Execute on Marketing campaign builds and QA in our Marketing Automation platform, Salesforce and relevant third‑party integrated systems including our CMS platform.
- Support, as needed, the maintenance of all operational campaigns including lead flow, lead scoring, and data quality.
- Ensure campaign setup and processes are in line with overall platform architecture and lead flow/data scoring programs.
- Understand the levers for campaign optimization and be able to identify and articulate opportunities to increase performance.
- Communicate and troubleshoot campaign build delivery, in alignment with agreed SLAs, with Marketing Automation team, Team Lead, Marketing and other stakeholders.
- Adhere to agreed SLAs set by the Marketing Automation Team Lead with our Marketing stakeholders.
- Aligning with an agreed roadmap, complete tests to optimise existing campaigns.
- Leveraging a reporting template, ensure each campaign has aligned reporting available to stakeholders.
- Deliver regional/segment specific reporting on campaign performance, identifying bright spots and opportunities to optimise performance.
- Ensure best deliverability practices by building, testing and monitoring sent emails, ensuring that they function correctly across all major email clients and devices.
- Support the integration of our Marketing Automation platform in Group website assets, including forms, tracking and personalised content.
- Contribute to the Marketing Automation platform best practice adding to the team’s knowledge share.
Required Skills
- One or more years’ experience in marketing automation including nurture, segmentation and program reporting.
- Experience with A/B and multivariate experiments.
- Knowledge of best in class deliverability practices.
- Ability to communicate regularly and efficiently with a global team of stakeholders.
- Ability to juggle and prioritise projects from multiple stakeholders.
- Must be proactive, have the ability to think creatively, ask questions and test ideas.
- A team player, who is a strong, confident communicator and collaborator.
- Knowledge of GDPR and impact on Marketing and Communications globally.
- English (Required)
Preferred Skills
- Marketing Automation platform certification.
- Salesforce CRM.
- An understanding of Customer Relationship Marketing (CRM).
- Proven experience in optimising landing pages and user funnels.
- Fundamental knowledge of HTML.
Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include generous annual leaves, flexible working (including working from home), health coverage (medical & dental), and company match and enhanced family leave packages. Full details of our benefits can be found.
Additional Information
The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.
Marketing Automation Executive employer: Financial Times
Join the FT Professional Marketing Operations team as a Marketing Automation Executive, where you'll thrive in a dynamic and inclusive work culture that prioritises employee growth and development. With generous annual leave, flexible working options, and comprehensive health coverage, we ensure our employees are well-supported while contributing to impactful marketing campaigns. Our commitment to diversity and equal opportunities makes us an excellent employer for those seeking meaningful and rewarding careers in a collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing automation projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing automation. Be ready to discuss your experience with Salesforce and how you've optimised campaigns in the past. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Marketing Automation Executive
Some tips for your application 🫡
Show Your Enthusiasm:We want to see your passion for marketing automation! Make sure to express your excitement about the role and how you can contribute to our team. A little enthusiasm goes a long way!
Tailor Your Application:Don’t just send a generic application. Take the time to align your skills and experiences with the specific requirements mentioned in the job description. This shows us that you’ve done your homework and are genuinely interested.
Highlight Relevant Experience:Make sure to showcase any experience you have with marketing automation platforms, especially Salesforce. If you've worked on campaign optimisation or reporting, let us know! We love seeing how you can bring value to our team.
Keep It Clear and Concise:When writing your application, clarity is key. Use straightforward language and get to the point. We appreciate well-structured applications that are easy to read. And remember, apply through our website for the best chance!
How to prepare for a job interview at Financial Times
✨Know Your Marketing Automation Tools
Familiarise yourself with Salesforce and any other marketing automation platforms mentioned in the job description. Be ready to discuss your experience with these tools, including any specific campaigns you've built or optimised.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to optimise campaigns in the past. Bring examples of A/B tests or multivariate experiments you've conducted, and be ready to explain the outcomes and what you learned from them.
✨Understand GDPR and Best Practices
Brush up on GDPR regulations and how they impact marketing communications. Be prepared to discuss best practices for email deliverability and how you've implemented these in previous roles.
✨Communicate Clearly and Confidently
Since this role involves collaboration with various stakeholders, practice articulating your thoughts clearly. Think of examples where you've successfully communicated complex ideas to a team or resolved issues collaboratively.
