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For Companies At a Glance
- Tasks: Lead product strategies to enhance subscription and advertising experiences for FT's global audience.
- Company: Join the Financial Times, a leading news organisation known for integrity and quality.
- Benefits: Enjoy generous leave, medical cover, gym memberships, and a flexible hybrid working model.
- Why this job: Shape premium product experiences and drive sustainable growth in a dynamic media landscape.
- Qualifications: Experience in subscription or monetisation products and strong collaboration skills across teams.
- Other info: Be part of a diverse workplace that values unique perspectives and supports your full potential.
The predicted salary is between 72000 - 108000 ÂŁ per year.
About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
Our commitment to diversity, equity and inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
The Role
As Product Director for Monetisation at the FT, you will help shape the product experiences that support our subscription and advertising businesses. You will work closely with teams across subscription and advertising to ensure commercial goals for acquisition, activation, engagement and retention translate into clear, user‑centred product direction across FT.com and our apps, including our Professional tier for B2B readers and FT Edit for lighter consumers. Your role is to improve the systems and journeys that help users understand the FT’s value, choose the right tier for their needs and build habits over time. This includes strengthening core lifecycle moments such as buyflow, onboarding, cancellation, in‑app activation and cross‑platform engagement. You’ll help ensure customers experience a premium, trusted product where advertising integrates seamlessly into the user experience. You will also play a key role in shaping how the FT reaches and monetises audiences through third‑party and emerging distribution channels, working with commercial teams to explore how we maintain a strong relationship with readers as the landscape evolves with artificial intelligence. The FT’s global audience, trusted journalism and premium positioning create a unique foundation for sustainable growth. Your work will help ensure our product experience remains coherent, intuitive and aligned with the FT’s broader business goals.
Responsibilities
- Act as a strategic product partner to the Reader Revenue Group and Commercial Client Group.
- Translate subscription and advertising objectives into shared product capabilities and standards that support commercial outcomes while maintaining a coherent product experience.
- Lead product teams in improving cross‑channel customer experiences across web and app, with a focus on reducing friction and strengthening early‑stage activation and long‑term retention.
- Support the development of pricing, packaging, tier differentiation and paywall approaches by contributing customer insight, experimentation and product‑led evidence.
- Ensure advertising experiences integrate cleanly into the FT’s products in a way that reinforces our premium position and strengthens user trust.
- Continuously improve foundational lifecycle experiences, including sign‑up, payment, account creation, cancellation, entitlements and customer care journeys.
- Help enable commercial initiatives such as portfolio and tier optimisation, lower‑cost entry propositions, upgrade pathways, and contextual value messaging.
- Support cross‑platform engagement, especially in the app, where early and repeated use plays a key role in retention.
- Partner with teams exploring new distribution, licensing and platform opportunities to ensure product considerations are factored in early.
- Lead discovery and experimentation work to understand user needs, test assumptions and validate commercial opportunities.
- Provide clarity and prioritisation frameworks that help teams and stakeholders focus on the improvements with the greatest long‑term impact.
Apply if you
- Have experience working on subscription, lifecycle or monetisation products.
- Are comfortable partnering with subscription and advertising teams to align product work with commercial goals.
- Understand how marketing, customer care, editorial, advertising and product each contribute to the subscriber lifecycle.
- Can translate commercial needs and customer insight into simple, effective product improvements.
- Have experience improving cross‑channel customer journeys across web, app and other touchpoints.
- Build strong working relationships across Editorial, Marketing, Subscription, Advertising, Data and Engineering teams.
- Combine strategic thinking with attention to detail when deep engagement is needed.
- Help teams focus through clarity, context and thoughtful challenge.
- Care about user trust, long‑term value and delivering a premium, coherent product experience.
- Are curious about emerging distribution models, including licensing and AI‑driven opportunities, and how they may shape future monetisation.
What’s in it for you?
Our benefits vary by location but we are committed to providing best‑in‑class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.
We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in‑person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.
Further information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.
Product Director, Monetisation in London employer: Financial Times
Contact Detail:
Financial Times Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Director, Monetisation in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at the Financial Times. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by practising common questions related to monetisation and product management. We recommend using the STAR method to structure your answers – it helps you showcase your experience clearly and effectively.
✨Tip Number 3
Showcase your passion for the FT's mission! When you get the chance to speak with hiring managers, share how your values align with theirs. It’s all about demonstrating that you’re not just a fit for the role, but for the company culture too.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the FT team.
We think you need these skills to ace Product Director, Monetisation in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, make sure to be yourself! We want to see your personality shine through. Authenticity is key, so don’t just regurgitate what you think we want to hear.
Tailor Your Application: Take the time to tailor your application to the role of Product Director for Monetisation. Highlight your relevant experience and how it aligns with our mission at the Financial Times. Show us why you’re the perfect fit!
Showcase Your Achievements: Don’t shy away from bragging a little! Share specific examples of your past successes in subscription or monetisation products. We love to see quantifiable results that demonstrate your impact.
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Financial Times
✨Know Your Product Inside Out
Before the interview, dive deep into the Financial Times' products, especially those related to subscription and monetisation. Understand their value propositions and how they cater to different user needs. This will help you articulate how your experience aligns with their goals.
✨Showcase Your Cross-Channel Experience
Be ready to discuss specific examples of how you've improved customer journeys across various platforms. Highlight any successful projects where you reduced friction or enhanced user engagement, as this is crucial for the role.
✨Understand the Commercial Landscape
Familiarise yourself with current trends in subscription models and advertising strategies. Be prepared to share insights on how emerging technologies, like AI, can influence monetisation and user trust, demonstrating your strategic thinking.
✨Prepare Thoughtful Questions
Craft questions that show your interest in the FT's mission and product direction. Ask about their approach to integrating advertising seamlessly or how they envision the future of monetisation. This not only shows your enthusiasm but also your understanding of the role's impact.
