The Financial Times seeks a Marketing Manager, B2B Lifecycle to own and develop the B2B lifecycle portfolio across FT Professional and FT Specialist. Focus on renewal, retention, cross-sell and upsell, driving account growth and customer lifetime value.
You'll translate strategy into quarterly plans, work with Marketing Automation, Data & Analytics, Sales and Marketing to design campaigns, measure outcomes and optimise journeys for a premium customer experience.
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B2B Lifecycle Growth Manager (Hybrid) in London employer: Financial Times
The Financial Times is an exceptional employer that champions diversity, equity, and inclusion, fostering a warm and collaborative culture where employees can thrive. With a commitment to employee growth, the FT offers a range of benefits including generous annual leave, medical cover, and a flexible hybrid working model, ensuring that you can balance your professional and personal life while contributing to impactful journalism. Join a diverse community of experts and enjoy opportunities that challenge and inspire you in a role that connects influential decision-makers across the globe.
