Financial Times is seeking an experienced Leader to own and optimise CRM, lifecycle and retention programmes across its B2C audiences. You will translate strategy into actionable plans, drive renewals and upsell, and partner with Marketing Automation, Data & Analytics and Product teams to improve ARPU.
You will also contribute to lifecycle frameworks, deliver rigorous performance insights and maintain high standards for customer communications across channels.
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Lifecycle & Retention Marketing Manager employer: Financial Times
The Financial Times is an exceptional employer that champions diversity, equity, and inclusion, fostering a warm and collaborative culture where employees can thrive. With a commitment to employee growth, the FT offers a range of benefits including generous annual leave, medical cover, and a flexible hybrid working model, ensuring that you can balance your professional and personal life while contributing to impactful journalism. Join a diverse community of experts and enjoy opportunities that challenge and inspire you in a role that connects influential decision-makers across the globe.
