The role
The Financial Times is seeking a Head of Newsletters to lead the newsletter strategy, oversee a large portfolio of newsletters, and manage the team responsible for producing them. This senior leadership role within the Subscriber Engagement team combines editorial judgement, audience insight, strategic thinking and people leadership to deliver distinctive value to readers and contribute to subscriber engagement and retention.
Responsibilities
- Own and deliver the newsroom’s newsletter strategy.
- Manage and continuously optimise the newsletter portfolio.
- Identify opportunities to launch, redesign, consolidate or retire newsletters based on audience needs, editorial focus areas and business goals.
- Ensure every newsletter has a clear editorial purpose, target audience and measurable objectives.
- Develop standards and best practices for newsletter creation, editing and performance.
- Use audience, behavioural and subscription data to improve newsletter performance.
- Identify opportunities to increase reader habit, engagement and subscriber loyalty.
- Establish meaningful performance measures and regularly review portfolio health.
- Work closely with data and insight teams to understand reader needs and newsletter impact.
- Manage and develop the newsroom’s newsletter editors and writers.
- Set clear priorities and goals for the team.
- Foster a culture of experimentation, learning and continuous improvement.
- Support professional development and editorial excellence.
- Work closely with editorial leaders across the newsroom to strengthen newsletter offerings and identify new opportunities.
- Collaborate with Product and Technology teams to improve newsletter tools, user experience and capabilities.
- Partner with Marketing, Data and Commercial teams to maximise the impact of the newsletter portfolio.
- Act as the newsroom’s senior representative and advocate for newsletters across the organisation.
- Monitor developments in newsletters, creator products, email publishing and audience engagement.
- Test new formats, approaches and technologies.
- Identify opportunities to use AI and automation to improve workflows and reader experiences.
Skills and experience
- Significant experience leading editorial products, newsletters or audience‑focused publishing initiatives.
- Strong understanding of subscriber engagement, reader behaviour and retention strategies.
- Experience managing teams and developing talent.
- Excellent editorial judgement and understanding of quality journalism.
- Strong analytical skills and confidence using audience data to inform decisions.
- Experience working effectively with Product, Technology, Marketing and Data teams.
- Ability to balance strategic thinking with operational delivery.
- Excellent communication and stakeholder management skills.
Success in this role
- Growth in newsletter‑driven engagement and subscriber retention.
- Improved performance across the newsletter portfolio.
- Clear strategic direction for launches, closures and investment decisions.
- Strong editorial quality and reader satisfaction.
- Effective collaboration across the newsroom and wider organisation.
- Development of a high‑performing newsletter team.
Benefits
Our benefits vary by location and include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community.
Our commitment to diversity, equity and inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
Accessibility
We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments or personalisation as part of the application process or to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.
Workplace flexibility
FT Newsroom staff are expected to work onsite a minimum of three days per week, subject to role requirements and regular review. While flexible working requests will be considered, not all patterns are suitable for editorial roles.
