At a Glance
- Tasks: Lead partner content strategy and enhance advertising solutions at the Financial Times.
- Company: Join the Financial Times, a globally recognised news organisation known for integrity and quality journalism.
- Benefits: Enjoy flexible remote work options, generous leave, medical cover, and subsidised gym memberships.
- Why this job: Be part of a collaborative culture that values diversity and supports your career growth.
- Qualifications: Experience in digital media, CMS platforms, and strong communication skills are essential.
- Other info: This is a 12-month fixed-term contract with opportunities to innovate and make an impact.
The predicted salary is between 36000 - 60000 £ per year.
Commercial Product Manager, Partner Content (12-month FTC)
London
About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
The Role
We’re looking for a Commercial Product Manager to join our Commercial Product team, focusing on partner content monetisation across FT digital platforms. This role supports the expansion and evolution of partner content, a key growth area for FT advertising revenue. Reporting to the Commercial Product & Platforms Director, you will lead the strategy for partner content, handle its migration to the FT’s internal CMS, and enhance our native advertising solutions.
Key Responsibilities
- Own and handle all partner content advertising product and technology projects, ensuring the requirements of crucial team members are gathered and achieved
- Evaluate, define and deliver a robust partner content strategy for FT advertising
- Own the migration of partner content from third-party CMS platforms to the FT’s Spark CMS.
- Identify and resolve technical blockers, and educate collaborators on new capabilities available post-migration.
- Monitor, evaluate and improve partner content performance, exploring new ad formats and vendors.
- Build positive relationships with collaborators such as FT Studios, Spark, Metadata, and Creative Strategy teams.
- Develop and implement a native advertising strategy aligned with FT’s digital properties.
- Provide mentorship and support to the FT Specialist Associate Product Manager in aligning specialist titles’ partner content strategy with ft.com.
- Collaborate closely with development teams to build cases and user requirements.
- Support delivery teams with technical expertise and standard methodologies.
- Create materials that promote content strategy standard processes across global teams.
- Own marketing collateral for partner content strategy to support commercial growth.
Required Skills and Experience
- Solid understanding of CMS platforms and publishing technologies.
- Experience with digital media metrics, advertising and web analytics.
- Ability to handle cross-functional projects in fast-paced environments.
- Confident communicator with both technical and business partners.
- Excellent presentation, analytical, and problem-solving skills.
- Demonstrated ability to develop and implement commercial product strategies.
- Solid experience in launching and leading advertising or content-based products.
- Familiarity with the FT’s Spark CMS or similar enterprise content systems.
- Prior experience in media, publishing, or digital advertising environments.
- Understanding of native advertising ecosystems and third-party content tools.
What’s in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here .
We’ve embraced a hybrid working model that promotes flexibility, including remote work options. We will support specific flexibility requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email and a member of our team will be happy to help.
Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.
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Commercial Product Manager (12-month FTC) employer: Financial Times
Contact Detail:
Financial Times Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Product Manager (12-month FTC)
✨Tip Number 1
Familiarise yourself with the FT's Spark CMS and other similar platforms. Understanding the technical aspects of these systems will not only help you in discussions but also demonstrate your proactive approach to the role.
✨Tip Number 2
Network with professionals in the digital media and advertising sectors. Engaging with industry experts can provide insights into current trends and challenges, which will be beneficial during interviews.
✨Tip Number 3
Prepare to discuss your experience with cross-functional projects. Be ready to share specific examples of how you've successfully collaborated with different teams to achieve common goals.
✨Tip Number 4
Stay updated on the latest developments in native advertising and digital content strategies. Being knowledgeable about recent innovations will show your commitment to the role and the industry.
We think you need these skills to ace Commercial Product Manager (12-month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in commercial product management, particularly in digital media and advertising. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of partner content monetisation and your ability to handle cross-functional projects. Mention specific examples of past successes that align with the responsibilities outlined in the job description.
Showcase Relevant Skills: Emphasise your solid understanding of CMS platforms and your experience with digital media metrics. Highlight your analytical and problem-solving skills, as well as your ability to communicate effectively with both technical and business partners.
Prepare for Potential Questions: Anticipate questions related to your experience with native advertising ecosystems and your approach to developing commercial product strategies. Be ready to discuss how you would tackle the challenges mentioned in the job description.
How to prepare for a job interview at Financial Times
✨Understand the Role and Responsibilities
Before the interview, make sure you thoroughly understand the key responsibilities of the Commercial Product Manager role. Familiarise yourself with partner content monetisation and how it fits into the FT's advertising strategy. This will help you articulate how your skills align with their needs.
✨Showcase Your Technical Knowledge
Given the emphasis on CMS platforms and publishing technologies, be prepared to discuss your experience with these systems. Highlight any relevant projects where you've successfully managed content migration or improved digital media metrics, as this will demonstrate your capability in handling the technical aspects of the role.
✨Prepare for Cross-Functional Collaboration Questions
The role requires working closely with various teams, so expect questions about your experience in cross-functional projects. Prepare examples that showcase your ability to communicate effectively with both technical and business partners, as well as how you’ve built positive relationships in previous roles.
✨Demonstrate Your Problem-Solving Skills
Be ready to discuss specific challenges you've faced in previous roles, particularly those related to advertising or content-based products. Use the STAR method (Situation, Task, Action, Result) to structure your answers, focusing on how you identified issues, implemented solutions, and measured success.