At a Glance
- Tasks: Own and develop B2B lifecycle strategies to drive account growth and customer value.
- Company: Join the Financial Times, a leading global media organisation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Collaborative team culture with a focus on innovation and excellence.
- Why this job: Make a real impact on customer experiences and business growth in a dynamic environment.
- Qualifications: Experience in marketing, data analytics, and campaign management.
The predicted salary is between 47250 - 57750 £ per year.
The Financial Times seeks a Marketing Manager, B2B Lifecycle to own and develop the B2B lifecycle portfolio across FT Professional and FT Specialist.
Focus on renewal, retention, cross-sell and upsell, driving account growth and customer lifetime value.
You'll translate strategy into quarterly plans, work with Marketing Automation, Data & Analytics, Sales and Marketing to design campaigns, measure outcomes and optimise journeys for a premium customer experience.
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B2B Lifecycle Growth Manager (Hybrid) employer: Financial Times
The Financial Times is an exceptional employer that champions diversity, equity, and inclusion, fostering a warm and collaborative culture where employees can thrive. With a commitment to employee growth, the FT offers a range of benefits including generous annual leave, medical cover, and a flexible hybrid working model, ensuring that you can balance your professional and personal life while contributing to impactful journalism. Join a diverse community of experts and enjoy opportunities that challenge and inspire you in a role that connects influential decision-makers across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Lifecycle Growth Manager (Hybrid)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Financial Times and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Financial Times are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Financial Times on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Financial Times. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Lifecycle Growth Manager (Hybrid)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Financial Times. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Financial Times:Show us that you’ve done your homework! In your application, briefly mention what you admire about Financial Times’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Financial Times
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Financial Times will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Financial Times, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
