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- Tasks: Join us as a Marketing Executive to drive engaging campaigns for our B2B events.
- Company: The Financial Times is a leading news organisation known for its integrity and quality journalism.
- Benefits: Enjoy generous leave, medical cover, inclusive parental leave, and subsidised gym memberships.
- Why this job: Be part of a collaborative culture that values diversity and offers growth opportunities.
- Qualifications: 2 years of marketing experience, strong analytical skills, and excellent copywriting abilities required.
- Other info: We embrace innovation and support the use of AI tools in applications.
The predicted salary is between 28800 - 43200 £ per year.
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
Role Overview
FT Live is currently recruiting for a motivated and dedicated individual as a Marketing Executive. You will be responsible for ensuring that we consistently attract the highest quality attendees to our flagship virtual and hybrid events, deliver delegate revenue and efficiently implement FT Live’s marketing strategy.
Key Responsibilities
- Campaign Planning & Execution: Assisting with outbound marketing campaigns across a range of channels, including but not limited to websites, email marketing, digital advertising, SEO optimisation, social and traditional media, influencers and PR. Planning, coordinating and implementing effective 12-month marketing plans to ensure our products reach the right people at the right time. Drafting and collaborating with the performance team to agree on social plans for pre-event, live event and post-event for each event's organic and paid social media plans. Building and updating event microsites using the CMS. Designing and deploying compelling email campaigns, ensuring our messaging and copy are highly engaging and resonate with our key audiences and design is aligned with events’ branding.
- Event Delivery Support: Handle virtual event delivery from a marketing perspective, including but not limited to: sending out engagement emails, setting up contingency site and supporting with social media coverage and attendee access.
- Campaign Analysis & Reporting: Using data analytics including GA4 to measure audience engagement and delegate acquisition and retention through digital channels and being responsive to successes and challenges.
Required Experience/ Skills:
- 2 years of professional marketing experience preferably in events and or in a media organisation.
- A flexible, adaptable and organised approach to working in a fast-paced environment.
- An understanding of SEO and excellent copywriting skills.
- Strong analytical skills and the proven track record to pay close attention to detail.
- Proficiency with Google Doc, Sheets and Microsoft Office Excel.
What’s in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, and subsidised gym memberships.
Accessibility
We are a disability confident employer and a Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview.
Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. It is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.
PLEASE NOTE THE CLOSING DATE FOR APPLICATIONS WILL BE 4TH APRIL 2025 AT 5PM BST.
Marketing Executive - B2B Events, FT Live London employer: Financial Times group
Contact Detail:
Financial Times group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive - B2B Events, FT Live London
✨Tip Number 1
Familiarise yourself with the Financial Times' brand and values. Understanding their commitment to quality journalism and diversity will help you align your approach during interviews and discussions, showcasing how you can contribute to their mission.
✨Tip Number 2
Network with professionals in the events marketing space, especially those who have experience with B2B events. Attend industry meetups or webinars to connect with potential colleagues and gain insights into the latest trends and strategies that could benefit FT Live.
✨Tip Number 3
Brush up on your analytical skills, particularly with tools like Google Analytics 4. Being able to discuss how you would measure campaign success and adapt strategies based on data will demonstrate your proactive approach to marketing.
✨Tip Number 4
Prepare examples of past marketing campaigns you've worked on, especially those related to events. Be ready to discuss your role, the challenges faced, and the outcomes achieved, as this will highlight your relevant experience and problem-solving abilities.
We think you need these skills to ace Marketing Executive - B2B Events, FT Live London
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills. Tailor your application to highlight how your experience aligns with the role of Marketing Executive at FT Live.
Showcase Relevant Experience: Emphasise your 2 years of professional marketing experience, particularly in events or media. Provide specific examples of campaigns you've worked on, focusing on your contributions and the outcomes achieved.
Highlight Analytical Skills: Since the role involves campaign analysis and reporting, mention your proficiency with data analytics tools like GA4. Include examples of how you've used data to drive marketing decisions and improve engagement.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for marketing and events. Discuss why you want to work for the Financial Times and how you can contribute to their mission of delivering quality information and services.
How to prepare for a job interview at Financial Times group
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles, especially those related to events. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and understanding of the marketing landscape.
✨Understand the FT's Values
Familiarise yourself with the Financial Times' mission and values, particularly their commitment to diversity, equity, and inclusion. Be ready to discuss how you can contribute to these values in your role as a Marketing Executive, showcasing your awareness of the company's culture.
✨Prepare for Data-Driven Discussions
Since the role involves campaign analysis and reporting, brush up on your analytical skills. Be ready to talk about how you've used data analytics tools like Google Analytics to measure campaign success and make informed decisions. This will show your ability to leverage data in marketing.
✨Demonstrate Your Adaptability
The job requires a flexible and organised approach in a fast-paced environment. Prepare examples from your past experiences where you successfully adapted to changes or challenges in a project. This will illustrate your ability to thrive under pressure and manage multiple tasks effectively.
