At a Glance
- Tasks: Design and improve customer engagement strategies across their financial journey.
- Company: Join Legal & General, a leading UK financial services group with a global impact.
- Benefits: Enjoy competitive salary, performance bonuses, healthcare, and flexible working options.
- Other info: Be part of an inclusive culture that values diverse perspectives and career growth.
- Why this job: Make a real difference in customers' financial futures while developing your marketing skills.
- Qualifications: Experience in CRM or customer engagement, strong communication skills, and data-driven mindset.
The predicted salary is between 49500 - 60500 £ per year.
Legal & General (L&G) is a leading UK financial services group and major global investor. We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders. We are one of the world’s largest asset managers and provide powerful asset origination capabilities.
Our Retail business supports customers throughout their lives, to help them save, plan, protect and enjoy retirement. We’re a leading provider of retirement and protection solutions, aiming to support our c.12.8 million policyholders and workplace members throughout their lifelong financial journeys.
At L&G, we’re helping customers and workplace members make better, more informed decisions about their financial future. We’re looking for a Customer Lifecycle Marketing Manager to help design, plan and improve customer engagement activity across key moments in the customer journey. This is a great opportunity for someone who enjoys turning insight into meaningful customer communications.
What you'll be doing:
- Supporting the development of customer lifecycle and engagement strategies
- Planning customer journeys across onboarding, engagement and retention
- Creating campaign briefs, messaging, copy and content requirements
- Using segmentation, behavioural insight and customer data to shape communications
- Working with CRM, automation and delivery teams to coordinate campaign activity
- Reviewing campaign performance and identifying opportunities to improve future activity
- Collaborating with Product, Digital Experience, Martech and Customer Service colleagues
- Ensuring customer communications are clear, timely and aligned to Consumer Duty expectations
Who we're looking for:
- Experience in CRM, customer engagement, lifecycle marketing or a similar marketing role
- A good understanding of customer lifecycle principles, segmentation and journey mapping
- Confidence using data and insight to shape campaigns and improve customer outcomes
- Experience planning multi-channel campaigns and working with delivery or automation teams
- Strong written communication skills, with the ability to develop clear messaging and briefs
- Comfortable managing multiple projects, deadlines and stakeholders
- Curious, logical and improvement-focused, with a practical approach to problem solving
- Awareness of GDPR, Consumer Duty or regulated customer communications would be helpful
Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:
- The opportunity to participate in our annual, performance-related bonus plan and valuable share schemes
- Life assurance
- Healthcare Plan (permanent employees only)
- At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
- Competitive family leave
- Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice (permanent employees only)
- There are many discounts we offer – both for our own products and at a range of high street stores and online
- We’re creating net-zero carbon workplaces by 2030 by investing in our sustainable, modern offices across the UK, all designed to bring people together and elevate the in-person experience
At L&G, we believe it's possible to generate positive returns today while helping to build a better future for all. If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.
We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can.
It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.
Customer Lifecycle Marketing Manager in Hove employer: Financial Promoter
Legal & General is an exceptional employer, offering a dynamic work environment in Hove that prioritises employee wellbeing and career development. With a strong focus on inclusivity and collaboration, employees benefit from competitive packages, flexible working options, and opportunities to engage in meaningful projects that contribute to building a better society. Join us to be part of a forward-thinking team dedicated to improving the financial futures of our customers while enjoying a supportive culture and modern workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Lifecycle Marketing Manager in Hove
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Financial Promoter and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Financial Promoter are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Financial Promoter on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Financial Promoter. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Lifecycle Marketing Manager in Hove
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Financial Promoter. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Financial Promoter:Show us that you’ve done your homework! In your application, briefly mention what you admire about Financial Promoter’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Financial Promoter
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Financial Promoter will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Financial Promoter, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
