Staff/Principal Product Designer in London

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service.

Intercom is hiring an exceptional Staff/Principal level Product Designer to push the boundaries of product craft. We are one of the most design-driven and AI first technology companies. Our product is used by millions, and our design team plays a critical role in making it world-class.

Why this role exists: In a world where it’s easier to get software off the ground and to 75% built, it’s the last 25% that really matters. We need deep craft specialists—people who will raise the quality bar, bring a spark of creativity, drive best-in-class interaction and visual design, and push execution excellence across our most strategic product areas. This is not a strategy-only or people-management role. We need a maker, a doer, a leader in craft.

Must Have Experience

• Has shipped complex, high-quality software products.
• Designs for multiple surfaces—desktop, mobile, chat interfaces, AI first and emerging experiences.
• Balances speed and detail—knows when to move fast and when to obsess over the last 1%.
• Thinks end-to-end—from big-picture systems thinking to the smallest interaction detail.
• Understands engineering and can build prototypes to communicate ideas (Framer, Loveable, Windsurf, Vercel, Figma, code etc...).
• Has taste. You know what great design looks and feels like, and you push to get there.
• Can tell a compelling story—articulating your decisions with clarity and conviction.
• Operates with agency, ownership, and autonomy—doesn’t wait to be told what to do.

Who This Role Is Not For

• You prefer strategy, research or system design over execution—this is a craft-heavy role.
• You need a lot of direction or structured processes—you should thrive in open-endedness and ambiguity.
• You don’t obsess over details—we’re looking for someone who sweats the pixels.
• You primarily work on marketing sites—this role is about designing deep, functional software experiences.

Day-to-Day Responsibilities

• Owning end-to-end design for high-impact product areas from concept to execution.
• Defining new interaction patterns and design paradigms for Fin, our automation, and AI-powered tools.
• Sketching, prototyping, and testing ideas at different fidelities to validate decisions.
• Working closely with engineers and PMs to define problems, move quickly, and deliver high-quality solutions.
• Maintaining high standards of craft while balancing speed and execution.
• Contributing to design culture—mentoring others, pushing for greatness in a team, refining processes, and sharing knowledge inside and outside Intercom.

What Success Looks Like

• You’ve raised the design bar. Your work is referenced as an example of exceptional craft and taste.
• You’ve shipped product with major business impact. The areas you own are visibly better because of you.
• You operate autonomously. You don’t need direction—you see what needs to be done and do it.
• Engineers love working with you. Your designs are considered, clear, and easy to implement.
• Your peers trust your judgment. When you push for quality, people listen.

Interview Process

We understand that interviewing for a new role is both time and energy consuming–we aim to be thorough, speedy and transparent in our approach. You should expect for the entire process to be no more than 4 weeks from start to finish.

Benefits

• Competitive salary and equity in a fast-growing start-up.
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen.
• Regular compensation reviews - we reward great work!
• Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
• Pension scheme & match up to 4%.
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents.
• Flexible paid time off policy.
• Paid maternity leave, as well as 6 weeks paternity leave for fathers.
• Cycle-to-Work Scheme with secure bike storage.
• MacBooks are our standard, but we also offer Windows for certain roles when needed.

Policies

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

Fin values diversity and is committed to a policy of Equal Employment Opportunity. Fin will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.