Senior Product Marketing Manager in London

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration.

This role is about owning that story: showing existing customers that we're investing deeply in the product they rely on, and establishing Fin's vision for what an AI-first helpdesk looks like to the broader market. This is a senior IC role for someone who wants to operate at the centre of product, AI, sales, and strategy. You'll own the positioning and messaging for Fin's Helpdesk product — connected with the product team, close to customers, and responsible for one of the most important narratives in the company: why Helpdesk and Fin together is fundamentally better than either alone.

What Will I Be Doing?

• Shape the ICP and audience for Helpdesk - helping guide marketing and GTM teams on where to focus and direct campaigns and sales plays.
• Lead positioning and messaging for the Helpdesk product area from first principles - owning the 1+1=3 story of Helpdesk + Fin and why the integrated platform delivers outcomes a standalone tool never could.
• Define and build the narrative for Fin's AI-first Helpdesk vision - what it means, why it matters, and why Fin is uniquely positioned to deliver it - and bring it to market in a way that reshapes how buyers think about the category.
• Partner with Product on how we communicate product investment and progress to existing customers - turning roadmap momentum into customer confidence that retains and expands accounts.
• Build crisp, high-impact narratives and enablement that sales actually uses and establishes confidence.
• Work closely with Customer Success and Account Management to ensure messaging lands with the customers who need to hear it most.
• Create high-quality core PMM assets yourself: web pages, first call decks, narratives and scripts launch materials. And maintain the core ‘brain’ of PMM context that feeds our AI-first approach.
• Lead launches and go-to-market moments, working cross-functionally to deliver crisp messaging that fits for sales, campaigns and content needs.
• Drive cross-functional alignment on what we're saying, why, and how it shows up everywhere - from the website to the sales deck to the customer email.

What We're Looking For

• This role is for someone who is a hybrid: part strategist, part storyteller, part technologist. You move between customer insight, product detail, competitive analysis, and creative expression without friction.
• 5+ years in product marketing, ideally in B2B with a track record of shaping how complex products are understood in market.
• You've owned a core product area end-to-end - from ICP and positioning through to launches and field enablement.
• You've worked in fast-moving environments where the product ships faster than the messaging can keep up - and found a way to move at that pace without losing quality.
• Experience with customer retention or expansion motions is a strong plus.
• Excellent written communication - you write crisp briefs, sharp narratives, and synthesis memos that drive alignment.
• Strong editorial judgment - you know the difference between a sharp positioning statement and marketing language that means nothing.
• You're product-obsessed and technically engaged.
• You read the docs, use the product, and dig into the tech before you craft a single message.
• You're genuinely curious about AI - not just as a talking point, but as something you think about, experiment with, and engage with constantly.
• You operate at the intersection of strategy and execution.
• Strong judgment and the ability to work independently on large, high-stakes initiatives.
• A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets.
• You work well across functions, build trust quickly, and make the people around you more effective.

Attributes We're Looking For

• Ambitious and competitive - you set a high bar, think big, and want to win.
• Confident and decisive - you back yourself, optimise for progress over consensus, and value momentum.
• Curious and intellectually engaged - you're always learning, experimenting, and asking why.
• Tasteful and creative - you understand what connects emotionally with people and draw on design, culture, and craft to create ideas that resonate.
• Impatient and change-oriented - you hate slow and work to fix the root cause.

Benefits

• Competitive salary and equity in a fast-growing start-up.
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen.
• Regular compensation reviews - we reward great work!
• Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
• Pension scheme & match up to 4%.
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents.
• Flexible paid time off policy.
• Paid maternity leave, as well as 6 weeks paternity leave for fathers.
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme.
• MacBooks are our standard, but we also offer Windows for certain roles when needed.

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week. We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Fin values diversity and is committed to a policy of Equal Employment Opportunity. Fin will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.