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For Companies At a Glance
- Tasks: Lead and scale two exciting brands in a dynamic startup environment.
- Company: Innovative company focused on building strong brand identities.
- Benefits: Competitive salary, performance bonuses, personal development plans, and generous leave.
- Why this job: Shape brand narratives and make a real impact in a growing market.
- Qualifications: 6-10+ years in brand marketing with proven leadership experience.
- Other info: Work closely with founders and enjoy a vibrant team culture.
The predicted salary is between 55000 - 70000 Ā£ per year.
Location: London (Waterloo) - 3 days in the office
Salary: Ā£55,000-Ā£70,000 (depending on experience)
Opportunity
We are hiring a Brand Marketing Lead to own, build and scale the brands of:
- fin-house (www.fin-house.co.uk)
- Startup Accountancy (www.startupaccountancy.com)
Responsibilities:
- Build on the existing brand and positioning work already completed.
- Bring the brand to life consistently across website, proposals, decks, content and sales conversations.
- Clearly articulate who we are, what we do and why we exist in a relatively new category.
- Define the brand from the ground up:
- Target audience (stage, mindset, pain points)
- Tone of voice (founderāfirst, modern, straightātalking)
- Clear differentiation in a crowded market
- Build a brand that founders feel was built for them, not a corporate service reāskin
- Define brand voice and tone
- Create messaging frameworks (homepage, service pages, sales decks, ads)
- Translate complex financial services into clear, compelling stories
- Write, edit or tightly brief copy to ensure one consistent brand voice
- Shape founderāfacing language across marketing and sales
- Design and lead campaigns that build longāterm brand equity, while supporting shortāterm growth.
- Lead brandāled campaigns: launches, thought leadership, partnerships, events
- Balance activation with longāterm brand building
- Set creative direction for campaigns across channels
- Work with freelancers or agencies for:
- Paid media (e.g. Google Ads)
- Video and content production
- Design support
- Create and maintain brand guidelines
- Act as the "brand bar" internally
- Ensure consistency across all touchpoints
- Help the team understand why the brand matters not just police it
- Work closely with the founders and leadership team.
- Translate founder vision into clear brand expression
- Push back when messaging becomes diluted or unclear
- Be comfortable with ambiguity and earlyāstage decisionāmaking
- Shape how the business shows up externally
Requirements:
- 6-10+ years' experience in brand and/or marketing roles
- Proven experience leading brand strategy and positioning
- Comfortable owning marketing as a function, not just a slice of it
- Strong commercial instincts and understands how brand supports growth
- Confident operating as a oneāperson function with external support
- Able to brief, manage and challenge agencies and freelancers
- Happy working with ambiguity and building things from scratch
- Experience in B2B, professional services, SaaS or founderāled businesses is a strong plus.
Why join us?
- Own two distinct brands with real autonomy
- Work directly with founders who care deeply about brand
- Build brands from positioning through to execution
- Avoid being boxed into a narrow "channel" role
- Shape longāterm growth, not just shortāterm metrics
If you are a senior brand marketer who wants to build, not maintain and who enjoys pairing strategy with execution we would love to hear from you.
Benefits:
- Competitive salary based on experience
- Companyāwide performanceārelated bonus scheme
- Tailored personal development plan, to help you grow
- 23 days annual leave, plus bank holidays
- Birthday day off - celebrate another year older and wiser however you like!
- Office closed between Christmas and New Year
- Monthly Juno wellbeing credits to spend your way
- Monthly socials with the team
Brand Marketing Lead in London employer: fin-house
Contact Detail:
fin-house Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Brand Marketing Lead in London
āØTip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and donāt be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
āØTip Number 2
Show off your personality! When you get the chance to meet potential employers, let your passion for brand marketing shine through. Share your ideas and how you can bring the brands to life ā itās all about making that personal connection.
āØTip Number 3
Prepare for interviews by researching the companyās brand voice and tone. Think about how you can contribute to their messaging frameworks and campaigns. Bring examples of your past work that align with their vision ā itāll show youāre the perfect fit!
āØTip Number 4
Donāt forget to apply through our website! Itās the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Letās build something amazing together!
We think you need these skills to ace Brand Marketing Lead in London
Some tips for your application š«”
Show Your Brand Passion: When you're writing your application, let your passion for branding shine through! We want to see how you can bring our brands to life and articulate their essence. Share examples of your previous work that demonstrate your ability to define and position a brand.
Tailor Your Messaging: Make sure your application speaks directly to the role. Use the language from the job description to show us you understand what we're looking for. Highlight your experience in brand strategy and how it aligns with our vision for both fin-house and Startup Accountancy.
Be Clear and Concise: We appreciate clarity! When crafting your application, keep your messaging straightforward and to the point. Avoid jargon and make sure your key achievements and skills are easy to spot. We want to know exactly why you're the right fit for this role.
Apply Through Our Website: Don't forget to apply through our website! Itās the best way for us to receive your application and ensures youāre considered for the role. Plus, it shows us youāre keen on joining our team at StudySmarter!
How to prepare for a job interview at fin-house
āØKnow the Brands Inside Out
Before your interview, dive deep into both fin-house and Startup Accountancy. Understand their current positioning, target audience, and tone of voice. This will not only help you articulate how you can enhance their brands but also show that you're genuinely interested in what they do.
āØPrepare Your Success Stories
Think of specific examples from your past experience where you've successfully led brand strategy or positioning work. Be ready to discuss how you tackled challenges, managed teams, and drove results. This will demonstrate your hands-on approach and strategic thinking.
āØShowcase Your Creative Direction Skills
Since this role involves leading brand-led campaigns, come prepared with ideas for potential campaigns you could run. Think about how you would balance short-term growth with long-term brand equity. This will highlight your ability to think creatively while keeping business goals in mind.
āØAsk Insightful Questions
Prepare thoughtful questions about the company's vision, brand challenges, and how they measure success. This shows that you're not just looking for a job, but are genuinely interested in contributing to their growth and understanding their unique market position.
