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For Companies At a Glance
- Tasks: Lead and scale two unique brands, shaping their voice and strategy.
- Company: Dynamic startup with a focus on innovative brand marketing.
- Benefits: Competitive salary, performance bonuses, personal development plans, and generous leave.
- Why this job: Make a real impact by building brands from the ground up.
- Qualifications: 6-10+ years in brand/marketing roles with strong leadership skills.
- Other info: Collaborate closely with founders and enjoy a vibrant team culture.
The predicted salary is between 55000 - 70000 ÂŁ per year.
Location: London (Waterloo) - 3 days in the office
Salary: ÂŁ55,000-ÂŁ70,000 (depending on experience)
Opportunity
- Own, build and scale the brands of fin-house (www.fin-house.co.uk)
- Build on the existing brand and positioning work already completed
- Bring the brand to life consistently across website, proposals, decks, content and sales conversations
- Clearly articulate who we are, what we do and why we exist in a relatively new category
- Define the brand from the ground up for Startup Accountancy (www.startupaccountancy.com)
- Target audience (stage, mindset, pain points)
- Tone of voice (founder‑first, modern, straight‑talking)
- Clear differentiation in a crowded market
- Build a brand that founders feel was built for them, not a corporate service re‑skin
This role requires someone who has led positioning work, not just executed campaigns.
Messaging & narrative ownership
- You will be the owner of how both brands sound, feel and communicate.
- Define brand voice and tone
- Create messaging frameworks (homepage, service pages, sales decks, ads)
- Translate complex financial services into clear, compelling stories
- Write, edit or tightly brief copy to ensure one consistent brand voice
- Shape founder‑facing language across marketing and sales
Brand‑led campaigns
- Design and lead campaigns that build long‑term brand equity, while supporting short‑term growth.
- Lead brand‑led campaigns: launches, thought leadership, partnerships, events
- Balance activation with long‑term brand building
- Set creative direction for campaigns across channels
- Work with freelancers or agencies for:
- Paid media (e.g. Google Ads)
- Video and content production
- Design support
Brand governance & consistency
- You will be the internal guardian of the brand.
- Create and maintain brand guidelines
- Act as the "brand bar" internally
- Ensure consistency across all touchpoints
- Help the team understand why the brand matters not just police it
Founder & leadership partner
- Work closely with the founders and leadership team.
- Translate founder vision into clear brand expression
- Push back when messaging becomes diluted or unclear
- Be comfortable with ambiguity and early‑stage decision‑making
- Shape how the business shows up externally
Requirements
What we’re looking for
- This role suits someone senior enough to lead, but hands‑on enough to execute.
- 6-10+ years’ experience in brand and/or marketing roles
- Proven experience leading brand strategy and positioning
- Comfortable owning marketing as a function, not just a slice of it
- Strong commercial instincts and understands how brand supports growth
- Confident operating as a one‑person function with external support
- Able to brief, manage and challenge agencies and freelancers
- Happy working with ambiguity and building things from scratch
- Experience in B2B, professional services, SaaS or founder‑led businesses is a strong plus.
Why join us?
- Own two distinct brands with real autonomy
- Work directly with founders who care deeply about brand
- Build brands from positioning through to execution
- Avoid being boxed into a narrow "channel" role
- Shape long‑term growth, not just short‑term metrics
If you’re a senior brand marketer who wants to build, not maintain and who enjoys pairing strategy with execution we’d love to hear from you.
Benefits
- Competitive salary based on experience
- Company‑wide performance‑related bonus scheme
- Tailored personal development plan, to help you grow
- 23 days annual leave, plus bank holidays
- Birthday day off - celebrate another year older and wiser however you like!
- Office closed between Christmas and New Year
- Monthly Juno wellbeing credits to spend your way
- Monthly socials with the team
Brand Marketing Lead employer: fin-house
Contact Detail:
fin-house Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get that interview, let your true self shine through. Be confident, share your passion for brand marketing, and don’t hesitate to discuss your vision for the brands you’d be working with.
✨Tip Number 3
Do your homework! Research the companies you’re applying to, especially their brand voice and positioning. This will help you tailor your conversations and show them you’re genuinely interested in what they do.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and ready to dive into building those brands!
We think you need these skills to ace Brand Marketing Lead
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for branding shine through! We want to see how you can bring our brands to life and articulate their unique stories. Make sure to highlight any previous experience where you've built or transformed a brand.
Tailor Your Messaging: Don’t just send a generic application! Tailor your messaging to reflect the tone of voice we’re looking for. Use clear, compelling language that resonates with founders and showcases your understanding of our target audience.
Be Specific About Your Experience: We love details! In your application, be specific about your past roles and how they relate to this position. Share examples of campaigns you've led, strategies you've developed, and how you've managed brand consistency across different channels.
Apply Through Our Website: Make it easy for us to find your application by applying through our website. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, we can't wait to hear from you!
How to prepare for a job interview at fin-house
✨Know the Brands Inside Out
Before your interview, dive deep into both fin-house and Startup Accountancy. Understand their current positioning, target audience, and tone of voice. This will help you articulate how you can build on their existing brand work and bring it to life across various platforms.
✨Showcase Your Strategic Thinking
Prepare examples from your past experience where you've led brand strategy and positioning. Be ready to discuss how you’ve translated complex concepts into clear messaging and how you’ve built brand equity through campaigns. This will demonstrate your ability to own the marketing function.
✨Emphasise Collaboration Skills
Since this role involves working closely with founders and leadership, highlight your experience in collaborating with senior stakeholders. Share instances where you’ve successfully pushed back on diluted messaging or navigated ambiguity, showcasing your ability to shape brand expression.
✨Prepare for Creative Direction Discussions
Think about how you would approach setting creative direction for brand-led campaigns. Be prepared to discuss your ideas on balancing long-term brand building with short-term growth. This will show that you’re not just a doer but a strategic thinker who can lead impactful campaigns.
