At a Glance
- Tasks: Drive B2B marketing strategies using AI and innovative tech to shape the future of fitness.
- Company: Join ONE FIIT, a leading fitness tech company transforming group training experiences.
- Benefits: Enjoy competitive salary, equity options, health insurance, and a personal development budget.
- Other info: Flexible working arrangements and inspiring office environment at Queen Elizabeth Olympic Park.
- Why this job: Be part of a mission-driven team making exercise a lifelong habit for everyone.
- Qualifications: Curiosity, strong writing skills, and a passion for AI and fitness technology.
The predicted salary is between 50000 - 65000 £ per year.
About ONE FIIT
ONE FIIT is the 'fitness operating system' that connects brands, gyms, and trainers with their communities as part of its mission to make exercise a lifelong habit for everyone. As an all-in-one solution for digital and in-person group training, ONE FIIT powers premium fitness experiences for leading brands including HYROX, FIIT, Huawei, Women's Health, Men's Health, and Nespresso, and for companies such as The Gym Group, IHG, Serco Leisure, Westfield Health and Cortland Living.
In 2025, FIIT was named one of the Most Innovative Fitness and Wellness Companies by Athletech News.
What we're looking for
We're looking for an AI-first B2B Marketing Manager — a generalist — to help us scale our commercial engine across product marketing, content, events, outbound, and partner marketing. This is not a traditional marketing role. We're looking for someone excited by systems, AI, experimentation, and helping shape the future of fitness technology.
The Role
You'll work directly with the Head of Marketing to help build a scalable B2B marketing function that drives awareness, generates pipeline, and supports commercial growth. You'll sit across:
- Product Marketing
- LinkedIn and thought leadership
- AI-assisted outbound
- Event marketing
- Sales enablement
- Partner marketing
- CRM and nurture flows
You’ll help turn ONE FIIT from a fast-growing fitness technology company into a category-defining platform.
What you'll be doing
Product Marketing- Create positioning, messaging, and GTM assets for products including: ONE FIIT Operating System — Workout Builder, Multi Screen Delivery, Virtual Classes, Embedded App, Education Portal Production as a Service
- Develop one-pagers, decks, case studies, and sales materials
- Support website and conversion optimisation projects
- Run and grow ONE FIIT's B2B LinkedIn presence
- Repurpose internal conversations, demos, and events into scalable content
- Help shape category narratives around group training, hybrid fitness, embedded experiences, and connected training ecosystems
- Support AI-assisted outbound campaigns
- Build prospect lists and enrichment workflows
- Use AI tools to personalise outreach at scale
- Help drive demo bookings, event meetings, webinar attendance, and operator conversations
- Support major industry events including HFA, FIBO, Fitness Technology Summit, and ATN Innovation Summit
- Coordinate launch support for partners
- Create co-marketing assets and campaigns
- Help run operator site visits and demos
- Build email nurture flows
- Maintain CRM hygiene and reporting
- Help implement scalable marketing systems
- Use AI tools to improve efficiency across workflows
Who you are
You might come from B2B SaaS, fitness tech, startup marketing, product marketing, growth marketing, or a hybrid / generalist background. More important than your exact experience: you're curious, proactive, commercially minded, and excited by AI.
We'd love if you have:
- Strong writing and storytelling skills
- Experience creating B2B marketing assets
- Understanding of LinkedIn and founder-led marketing
- Familiarity with AI tools like ChatGPT, Claude, Clay, Notion AI, etc.
- Experience working cross-functionally with sales and product teams
- A bias toward action and experimentation
- Interest in fitness, wellness, or technology
Bonus points
- Experience with HubSpot
- Experience in fitness, SaaS, or consumer apps
- Familiarity with AI SDR workflows
- Event marketing experience
What success looks like
Within 6–12 months, you will have helped:
- Build a repeatable MQL engine
- Scale ONE FIIT's thought leadership presence
- Improve demo generation
- Launch scalable outbound systems
- Support major product launches and partnerships
- Help define the category narrative for connected group training
Do your values resonate with ours?
Everyone at ONE FIIT is a leader — whatever your level, you'll have a passion for the mission and understand how you can impact it. Always improving — you'll be learning, curious, and embrace giving and receiving constructive feedback. Grit to deliver — startup life is a rollercoaster; you'll execute at pace and take accountability. The team is greater than the individual — we include everyone, value diversity, and communicate openly.
What's in it for you
- Competitive salary depending on experience
- Equity / employee share scheme
- Private health & dental insurance with Bupa
- £1,000 annual personal development budget
- Flexible holiday and working arrangements
- Free FIIT device and subscription
- Team workouts, team building days, and occasional offsites in places like Lisbon
- Inspiring office at Here East campus, Queen Elizabeth Olympic Park
Location & ways of working
We're looking for someone who is happy to be present in the London HQ 2 days a week, with the opportunity for fully remote working for periods of the year. ONE FIIT is based at the Here East campus in the Queen Elizabeth Olympic Park, within easy reach of two major stations, with a free shuttle bus and well connected to cycle paths.
AI-First B2B Marketing Manager employer: FIIT
At ONE FIIT, we pride ourselves on being an innovative leader in the fitness technology space, offering a dynamic work environment that fosters creativity and collaboration. Our commitment to employee growth is evident through our generous personal development budget and flexible working arrangements, allowing you to thrive both personally and professionally. Located at the inspiring Here East campus in Queen Elizabeth Olympic Park, you'll enjoy a vibrant atmosphere with easy access to transport links and opportunities for team-building activities, making it an exceptional place to advance your career while contributing to a meaningful mission.
StudySmarter Expert Advice🤫
We think this is how you could land AI-First B2B Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fitness tech industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal project or portfolio that highlights your marketing expertise, especially in AI and B2B contexts. This can really set you apart from the crowd and give potential employers a taste of what you can do.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly with a tailored message explaining how you can help them grow. It shows initiative and could land you an interview before they even start looking.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the time to engage with us directly. Plus, it gives you a chance to showcase your enthusiasm for ONE FIIT and our mission to revolutionise fitness technology.
We think you need these skills to ace AI-First B2B Marketing Manager
Some tips for your application 🫡
Show Your Passion for Fitness Tech:When you're writing your application, let your enthusiasm for fitness technology shine through! We want to see how excited you are about shaping the future of group training and how your background aligns with our mission.
Tailor Your Experience:Make sure to highlight relevant experiences that showcase your skills in B2B marketing, AI tools, and content creation. We love seeing how your unique journey can contribute to our team, so don’t hold back!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and gets straight to the heart of what you bring to the table.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting role at ONE FIIT!
How to prepare for a job interview at FIIT
✨Know Your AI Tools
Familiarise yourself with AI tools like ChatGPT and Notion AI before the interview. Be ready to discuss how you can leverage these tools in your marketing strategies, especially in areas like personalisation and outreach.
✨Showcase Your Curiosity
Demonstrate your curiosity about the fitness tech industry and ONE FIIT's mission. Prepare questions that show you're not just interested in the role but also in how you can contribute to shaping the future of fitness technology.
✨Prepare for B2B Marketing Scenarios
Think of specific examples from your past experiences where you've successfully created B2B marketing assets or campaigns. Be ready to share how you approached challenges and what results you achieved, particularly in a fast-paced environment.
✨Emphasise Team Collaboration
Highlight your experience working cross-functionally with sales and product teams. Share examples of how collaboration has led to successful outcomes, as this role will require strong teamwork to drive commercial growth.
