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- Tasks: Lead brand and marketing strategies for a fast-paced FMCG company.
- Company: Join fiid | B Corp™, a pioneer in plant-based meals.
- Benefits: Flexible freelance role with competitive pay and impactful work.
- Why this job: Shape the future of food while promoting sustainability and convenience.
- Qualifications: Experience in FMCG branding and marketing, especially in UK & Ireland.
- Other info: Work 3 days a week for 4-5 months in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
fiid | B Corp™ is dedicated to making plant-based meals a delicious and convenient part of your lifestyle. We offer comforting, all-natural meal options that are authentically healthy and prepared in 90 seconds, perfect for busy individuals and families. Our products redefine quick and nourishing home cooking with a focus on taste, convenience, and sustainability. Embrace the future of food with our innovative, flavorful essentials.
We’re looking for an experienced Brand & Marketing Lead to support a fast-moving FMCG business on a freelance / consulting basis during a defined delivery phase. This is a hands-on role with a strong bias toward execution, focused on aligning brand, marketing, and commercial activity across the business.
Scope of work:
- Own brand and marketing activity across key channels
- Translate business priorities into clear, actionable plans
- Work closely with commercial, operations, and agency partners
- Ensure consistency across messaging, packaging, and brand assets
- Support delivery against agreed timelines and budgets
Essential experience:
- Proven FMCG brand and marketing background
- UK & Ireland retail experience
- Ambient food experience (essential)
- Comfortable operating in lean, fast-paced environments
Role details:
- Freelance / consulting engagement
- 3 days per week
- 4–5 month contract
- Total budget: £20–22k
- Immediate / near-term start
Brand & Marketing Lead (FMCG) employer: fiid | B Corp™
Contact Detail:
fiid | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Marketing Lead (FMCG)
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG space and let them know you're on the hunt for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers, be ready to discuss your past successes in brand and marketing. Bring examples of how you've driven results in fast-paced environments.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like fiid, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! We make it super easy for you to submit your application directly. Plus, it shows you’re genuinely interested in joining our team and helps us keep track of your application.
We think you need these skills to ace Brand & Marketing Lead (FMCG)
Some tips for your application 🫡
Show Your Passion for Plant-Based: Make sure to highlight your enthusiasm for plant-based meals and sustainability in your application. We love candidates who share our values and can convey that passion through their writing.
Tailor Your Experience: When detailing your background, focus on your FMCG experience and any relevant work in the UK & Ireland retail sector. We want to see how your skills align with our needs, so be specific about your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. This will help us quickly see why you’re a great fit for the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at fiid | B Corp™
✨Know Your FMCG Stuff
Make sure you brush up on your knowledge of the FMCG sector, especially in relation to ambient food products. Familiarise yourself with current trends and challenges in the UK & Ireland retail market. This will show that you're not just interested in the role but also understand the landscape.
✨Showcase Your Brand Strategy Skills
Prepare to discuss specific examples of how you've successfully aligned brand and marketing activities in previous roles. Be ready to share actionable plans you've developed and executed, highlighting your hands-on approach and ability to deliver results in fast-paced environments.
✨Communicate Clearly and Confidently
Since this role involves working closely with various teams, practice articulating your ideas clearly. Use concise language to explain how you would ensure consistency across messaging and packaging. Confidence in your communication can set you apart from other candidates.
✨Be Ready for Practical Scenarios
Expect to face practical scenarios during the interview. Think about how you would handle tight timelines and budgets while maintaining quality. Prepare some examples of past experiences where you successfully navigated similar challenges, as this will demonstrate your problem-solving skills.
