Director, Growth Marketing (London, United Kingdom)

Figma is growing our team of passionate people on a mission to make design accessible to all. Figma helps entire product teams design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come with us!

As we continue to expand internationally, we are looking for a Marketing leader to drive digital growth in our International markets. In your role you'll develop strategy and lead programmes to successfully reach, engage and convert our local audiences in their local languages. You’ll be focused on driving high quality traffic to our website through localisation and continual optimisation of our international websites. You'll do this by optimising paid search, social strategies and up-leveling our SEO related content to ensure we increase our brand awareness. In turn, driving demand for our sales-led marketing team and delighting and retaining our customers and community.

You’ll play a key role in the International Marketing Leadership Team, partnering closely with Demand Gen teams, Sales, Product Marketing, and Design Advocate teams to connect marketing initiatives and tactics to the wider vision and mission of the business. This role is based in our London Hub in a hybrid working environment.

What you’ll do at Figma:

• Ultimately responsible for driving traffic to our non-US (INTL) websites and optimising and increasing conversions in local languages to generate high quality signups.
• Your expertise lies in testing and optimising multiple language websites, SEO, performance, media (search / social / programmatic / display), organic Social Media and other new channels to drive digital growth.
• Lead the international web, SEO and localisation teams and nurture a positive team dynamic in line with the Figma values.
• Work closely with global marketing team members to deliver consistent and impactful marketing results through the funnel and across multiple channels and all business segments.
• Develop, implement and report on frameworks and processes to ensure team success; including tracking and measurement of activities to achieve positive ROI.
• Be a regional leader and an International Marketing brand ambassador, providing organisational updates to the broader business to showcase international digital marketing impact.

We’d love to hear from you if you have:

• Multi-language SEO + Paid expertise: You're an expert when it comes to SEO and performance marketing with multi country / region experience under your belt. Have built and implemented international marketing strategies to drive digital scale (sign ups, users).
• You're a website pro, you understand how websites are built, operate and are optimised with local content to increase traffic and conversions.
• You have strong leadership experience, you have built-out high performing teams, understand how to set goals which empower employees to reach team and individual potential.
• To say you are data driven in your approach is an understatement - You are well equipped to leverage data in your discussions to align partners to drive awareness across the wider business and influence decision making.
• Strategic problem solving abilities; you plan ahead of the curve, anticipate potential roadblocks and seek creative solutions.

While it’s not required, it’s an added plus if you also have:

• Experience working with and creating cohesion between content and growth goals and have an understanding for how content can be effective in reaching different audiences across different channels.
• Understand the role of demand gen in a B2B / sales environment and have worked with leaders and teams to impact MQL>SAO conversions.
• Experience working with US headquartered organisations with Tech and SaaS products within B2B.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is dedicated to equal employment opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity / expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to us. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to: Holding interviews in an accessible location, enabling closed captioning on video conferencing, ensuring all written communication be compatible with screen readers, changing the mode or format of interviews.