Senior Digital Manager (UK)

You will be:

• Content Marketing
• Supporting and delivering content marketing strategy for clients across a roster ranging from household name brands to scaleups — from editorial planning and narrative development to channel activation and performance measurement.
• Executing integrated content programmes that connect brand, demand and SEO goals, with a sharp eye on how content performs in search and increasingly in LLMs.
• Building content calendars and frameworks that ladder up to commercial outcomes: thought leadership, long-form, social-native, and everything in between.
• Setting up and interrogating analytics (GA4, Search Console, Looker Studio and similar), turning data into clear client-facing stories and sharper content recommendations.
• Working closely with writers, designers, and channel specialists to brief, produce and distribute content that actually lands.
• Advising clients on content effectiveness and how their owned presence supports wider communications objectives.
• Building knowledge of GEO/AEO and helping clients understand how their content performs in AI-generated results.
• Influencer Marketing
• Supporting and delivering B2B influencer strategy end-to-end: identification, outreach, contracting, briefing, activation and reporting.
• Building and managing relationships with industry voices, subject matter experts, analysts and creators across key verticals.
• Executing influencer programmes that complement content and earned media — from ambassador partnerships and executive social to co-created campaigns.
• Contributing to measurement frameworks that connect influencer activity to brand, reach and pipeline goals.
• Keeping pace with the evolving creator and influencer landscape in B2B, bringing fresh thinking and new formats to clients.
• Managing influencer compliance, disclosure and brand safety with rigour.
• Supporting senior client contacts day-to-day, building trusted relationships and growing your client management skills.
• Contributing to new business pitches and helping develop FoF’s growing digital capability.
• Supporting the mentoring of junior team members and sharing best practice in content and influencer.

What we’re looking for:

• A minimum of 3–4 years of digital or B2B/corporate communications experience (previous PR/marketing agency experience preferred but not essential).
• A solid and growing track record in content marketing and influencer for B2B brands.
• Hands-on experience with the modern toolkit: content platforms, social scheduling and analytics tools, influencer discovery platforms (e.g. Traackr, Onalytica, Meltwater) and GA4.
• A good understanding of the B2B buyer journey and how content and influence shape it.
• Experience supporting thought leadership, personal branding and executive social programmes.
• A confident multi-tasker who is excited and motivated working in a fast-paced environment.
• Comfortable working in a flat-structured, meritocratic environment.

The basics:

• Hybrid working or Remote working.
• Additional annual leave – increasing by 1 day for each full year served at Fight or Flight (up to a maximum of 30 days).
• Private medical insurance through Vitality Health.
• Enhanced parental leave package.
• Work internationally (up to 20 days/year).
• Holiday purchase scheme (up to 5 days/year).
• Early Friday finish (4:30pm) all year round.
• Annual all-expenses-paid team trip.
• Plenty of team socials!
• Gifts to celebrate special occasions.
• Regular FoF topics for personal development.
• Personalised ‘flight paths’ for career progression.

One thing we absolutely pride ourselves on being is a truly people‑first company. We are committed to building an environment that is fun, passionate and rewarding. And we can’t wait for others to be part of and add to this fantastic agency.