Sales Executive in Bedford

Sales Executive

Beford area | Base Salary: £28,000 + uncapped commission

This is a sales-focused position requiring someone who is confident speaking with customers, quickly understands their requirements, and can turn enquiries into confirmed jobs. The successful candidate must have a strong previous sales background, ideally within a field engineering, technical services, property, utilities, maintenance or similar service-led environment.

The role will work closely with their field engineering and operational teams, so an understanding of how to sell technical services and accurately set customer expectations is important.

Key Responsibilities

• Manage inbound private customer enquiries by phone, email and other channels.
• Convert qualified enquiries into confirmed, booked jobs.
• Proactively follow up quotations, previous enquiries and customers who have not yet booked.
• Conduct outbound sales activity to generate additional private customer work.
• Understand the customer's problem, urgency and requirements before recommending the appropriate service.
• Clearly explain the businesses services, process, pricing and value to prospective customers.
• Overcome objections confidently and professionally.
• Maintain consistent follow-up activity to maximise conversion rates.
• Identify opportunities to increase job value where additional services are genuinely appropriate.
• Work closely with field engineers and operations to ensure what is sold can be delivered effectively.
• Maintain accurate records of enquiries, quotations, follow-ups, outcomes and lost opportunities.
• Take ownership of individual sales targets and conversion performance.

Key Performance Measures

The role will have a strong focus on measurable sales performance, including:

• Inbound enquiry-to-booking conversion rate.
• Outbound sales generated.
• Quote-to-job conversion rate.
• Revenue generated from private customers.
• Average job/order value.
• Follow-up effectiveness.
• Lost opportunity rate and reasons.
• Quality and accuracy of customer handover to operations.

Knowledge, Skills and Experience

Essential:

Strong previous sales experience is essential.

We are particularly interested in candidates who have sold services within a field engineering or technically led environment, where the salesperson needs to understand a customer's problem and sell the appropriate solution.

Experience working within a technical, engineering, maintenance or field-service environment would be advantageous. We would also consider candidates from other customer-focused industries where strong technical understanding and problem-solving skills are required.

The successful candidate should be able to demonstrate:

• A strong history of achieving sales and conversion targets.
• Experience handling and converting inbound leads.
• Confidence with proactive outbound calling and follow-up.
• Experience selling a service rather than simply a physical product.
• The ability to understand technical information and communicate it clearly to customers.
• Strong objection-handling and closing skills.
• A commercially focused approach with good awareness of revenue and margin.
• Confidence working in a target-driven environment.
• Good CRM, telephone, email and general administrative skills.

Personal Attributes

We are looking for someone who is:

• Highly sales and conversion focused.
• Confident and persuasive without being overly aggressive.
• Comfortable picking up the phone and asking for the business.
• Persistent with follow-ups and disciplined about managing opportunities.
• Commercially aware.
• Able to build trust quickly with customers who may be dealing with an urgent or stressful property issue.
• Organised and accountable for their own pipeline.
• Comfortable working alongside engineers and operational teams.
• Motivated by targets, results and measurable performance.

What Success Looks Like

Success in this role means ensuring that the business makes the most of every suitable private customer opportunity.

The right person will not simply respond to enquiries. They will actively manage each opportunity through to a decision, following up consistently, understanding why customers do or do not proceed, and continually working to improve conversion rates and private customer revenue.

This is therefore suited to an experienced salesperson who enjoys taking ownership of a pipeline and can combine strong sales ability with an understanding of a technical, field-based service environment.

Package

• Base salary – £28,000
• Commission – uncapped based on performance/business conversion
• Training and development opportunities.
• Supportive team environment.
• Pension scheme at 3%
• 20 days holiday entitlement + Bank Holidays

Please note this role will offer a mix of remote/hybrid working opportunities but you would be expected to be office based initially for a couple of months for training/mentoring purposes.