At a Glance
- Tasks: Shape the future of TV audience measurement and enhance data accuracy.
- Company: Join Fifty5Blue, a global leader in media measurement and analytics.
- Benefits: Flexible hybrid working, career development, and a supportive team culture.
- Other info: Inclusive culture that values diversity and encourages applications from all backgrounds.
- Why this job: Make a real impact in understanding how audiences engage with TV today.
- Qualifications: Experience in TV audience research and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
Fifty5Blue is a global leader in media measurement and analytics, operating in more than 80 countries. We bring clarity to complexity. Our independent, hybrid cross-media audience measurement combines trusted audience panels with large-scale data to establish a single, coherent view across platforms and markets. This gives content owners, advertisers, agencies and platforms the clarity and confidence to develop content and plan advertising decisively.
This is an exciting opportunity for someone with a passion for TV audience research and a curiosity for how measurement technology works behind the scenes. On behalf of Barb Audiences, Fifty5Blue creates the audience data that underpins the TV and video market in the UK, measuring viewing across linear and on demand, constantly adapting to new ways of watching.
As Manager, TV Audience Measurement, you’ll play a hands-on role in shaping and evolving how Barb measures television viewing across the UK. Sitting within the wider Barb research team, and reporting to the Senior Manager, Audience Measurement, you will help deliver a robust, future-facing measurement system that reflects how audiences really watch TV today. Blending audience insight, technical understanding and delivery focus, this role combines data analysis, development coordination and stakeholder engagement. You’ll work closely with product and technology teams to ensure that changes to Barb’s measurement systems are thoroughly tested, understood, and deliver against research objectives and client needs. This role is ideal for someone who understands TV audiences and is eager to deepen their technical expertise in audience measurement systems and methodologies.
Key Responsibilities- Support the ongoing enhancement of Barb’s TV audience measurement, identifying opportunities to improve accuracy, coverage and insight.
- Translate research and client needs into clear development briefs, ensuring outputs are aligned to how the data will be used.
- Work closely with product and technology teams to ensure developments are delivered smoothly and meet agreed objectives.
- Review test outputs and contribute to the research-led sign-off of software and system releases, ensuring they behave as expected and deliver against client and methodological requirements.
- Analyse and interpret audience data, presenting findings in a clear, compelling and accessible way.
- Evaluate the impact of system or methodological changes, helping stakeholders understand implications for reporting and usage.
- Lead the evaluation of test results and measurement changes, ensuring implications are well understood and communicated.
- Present findings and recommendations to Barb, stakeholders, and senior leadership.
- Respond to audience data queries, developing expertise in methodologies, outputs and data structures.
- Build strong working relationships with Barb, internal teams and external stakeholders.
- Background in TV audience research, media measurement or a related field.
- Strong analytical skills, with confidence in handling and interpreting data.
- Advanced Excel skills (pivot tables, lookups) and the ability to communicate insights effectively using PowerPoint or similar tools.
- Knowledge of data manipulation languages is desirable (SQL, Python).
- Interest in technical systems and how measurement data is produced, processed and validated.
- Knowledge of tools such as TechEdge is advantageous.
- Strong organisational and project coordination skills.
- Curious, proactive mindset with a desire to understand how things work and how they can be improved.
- Effective communicator with the ability to collaborate across technical and non-technical teams.
Our specialist expertise, pioneering technology and commitment to innovation provide the ideal environment for career growth. Want to have a real-world impact? Help us deliver the trusted data that informs decisions in content and advertising across the world. When you join us, you’ll gain the benefit of our global reach, advanced technical innovation and deep expertise. We’ll support you with training and career development opportunities. Become part of a community of passionate, dedicated professionals.
We pride ourselves on understanding people, and what makes us think and act the way we do. And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Fifty5Blue.
Manager, TV Audience Measurement employer: Fifty5Blue
Fifty5Blue is an exceptional employer that prioritises employee well-being and career development, offering a flexible hybrid working model in the vibrant city of London. With a commitment to innovation and inclusivity, employees are supported through training opportunities and a collaborative work culture that values diverse perspectives. Joining Fifty5Blue means being part of a passionate team dedicated to delivering impactful audience measurement solutions in the ever-evolving media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, TV Audience Measurement
✨Show Your Creative Side
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We think you need these skills to ace Manager, TV Audience Measurement
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fifty5Blue. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fifty5Blue:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fifty5Blue’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fifty5Blue
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fifty5Blue will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
