Commercial Product Lead

NEXT is the newly launched innovation hub inside Fifty5Blue, the global leader in media measurement and analytics operating in more than 80 countries. NEXT is a new, ring-fenced innovation unit being built from the ground up, with a clear mandate to launch the next generation of AI-native audience-intelligence products — modernizing our cross-media engine, expanding our audience measurement solutions, and investing in AI capabilities.

Why join this incredible program? NEXT is being built from the ground up - you will shape both the product and the operating model. Flexible work model: London (one pod is being built in our London office) or fully remote with regular travel for in person collaboration. Hybrid by default; we trust our teams to find the right balance

THE ROLE

NEXT's Commercial Product Lead owns the bridge between product and market. The role combines three things: ongoing engagement with customers and internal commercial teams to validate product-market fit, deep client engagement for scoped proof of concepts, and positioning and packaging for new products as they approach pilot to support go-to-market strategy for the products that graduate to scale. You'll work in lockstep with Fifty5Blue's existing commercial teams — leveraging their relationships, and ensuring successful adoption at scale.

KEY RESPONSIBILITIES

• Lead the commercial relationship with design partners across initiatives in partnership with relevant commercial teams at Fifty5Blue
• Convert customer feedback into structured product-market-fit signals NEXT can act on (e.g. writing business requirement documents for product and engineering teams)
• Identify and pre-qualify the next wave of pilot customers — platforms, agencies, advertisers, and digital natives – in partnership with Fifty5Blue’s global commercial teams
• Identity and engage with product partners where required for successful pilot delivery
• Define and validate the value proposition, pricing model, and packaging for NEXT products in pilot stage
• Differentiate Hub products against competitors
• Develop the sales narrative and enablement materials in partnership with Fifty5Blue's commercial leadership.
• Design the commercial route to market for graduating products — channels, partnerships, sales motions
• Define build vs. buy vs. partner trade offs as part of scaling plans
• Work with Fifty5Blue's account teams on the integration path for NEXT products into the core P&L
• Carry initiatives through the Hub's five-stage cycle from a commercial lens, ensuring commercial readiness keeps pace with technical readiness.

What You’ll Bring (Required)

• Extensive commercial / product marketing / business-development experience in measurement, ad tech, media, or analytics.
• Demonstrated ability to operate across product strategy, customer engagement, and GTM — this role explicitly spans all three.
• Existing relationships with senior buyers at platforms, agencies, or advertisers.
• Track record of structuring and closing pilot-to-scale commercial engagements.
• Proven communication and collaboration skills – this role must partner successfully with the rest of Fifty5Blue, leveraging an ‘internal customer’ mindset and proving the value of engagement with NEXT to meet their business objectives

Preferred Experience

• Experience launching a new product line within a larger commercial organisation (the NEXT-to-core graduation dynamic is similar).
• Working familiarity with the measurement competitive landscape (third party measurement companies, Joint Industry Committees, and media owner proprietary solutions).
• Comfort with both buy-side and sell-side conversations - this role needs to speak both languages.

How we work

Fifty5Blue’s core values are: Clarity, Independence, and Impatience. At NEXT, we live those values – moving at pace, with high degree of transparency and collaboration, and a commitment to testing and failing fast. We move in weeks not months, days not weeks; we make decisions quickly and in the open; we celebrate good kills as much as good launches.