Growth & Partnerships Director

Our Mission: Activating audience insight through unrivalled human understanding, media execution strategies and sustainable technologies.

Our Company: Our pioneering technology is a powerful telescope into human understanding, turning billions of disparate audience data points into vibrant and easy to understand insights. It’s complex data, made actionable for everyone. Unique to us, we join the technologies of audience intelligence and media buying together digitally - within our platform. We understand the unique value of the individual, which is why we aim to create a company structure that welcomes ideas from everyone.

Your Role: As Fifty’s Growth & Partnerships Director, you’ll spearhead our commercial strategy, blending new business development, client upsell, and strategic marketing to drive scalable revenue growth. This role is for a solutions-oriented leader who thrives in dynamic environments, excels at building relationships, and can translate market opportunities into actionable plans. You’ll leverage your network, craft compelling narratives, and collaborate with marketing to position Fifty as a leader in digital media innovation.

Your Responsibilities:

• Growth Strategy & Pipeline Development: Own the end-to-end growth strategy, from prospecting to pitch, ensuring a robust pipeline of high-value opportunities (£1m+ engagements). Identify and nurture relationships with brands/advertisers and intermediaries (i.e. ARR, MediaSense etc.) to secure Fifty’s inclusion in RFPs and tenders. Build a network of partnerships with complementary agencies (i.e. Creative) or industry networked individuals (referrals), to deliver lead generation source. Develop tailored outreach campaigns (email, social, events) to engage prospects, working closely with marketing to align messaging. Monitor market trends, competitor activity, and client needs to refine Fifty’s value proposition. Track and maintain a pipeline of forecasted opportunities within internal reporting systems.
• Strategic Pitch Leadership: Develop and implement pitch best practice (discipline and process), continually improving Fifty’s credentials and pitching materials. Lead on initial stage pitches and quarterback RFP responses, orchestrating cross-functional teams to deliver standout proposals and presentations. Craft persuasive narratives that align Fifty’s capabilities with client objectives, ensuring differentiation in competitive bids.
• Client & Partner Engagement: Act as a senior relationship manager for key accounts, supporting retention, upsell, and referrals. Foster partnerships with industry stakeholders (consultants, procurement teams, platforms) to expand Fifty’s visibility. Design and deliver high-impact, high-value, networking initiatives (e.g., dinners, thought leadership events) to deepen C-suite connections.
• Marketing & Thought Leadership: Shape Fifty’s go-to-market strategy alongside the CEO, ensuring alignment with commercial goals. Represent Fifty at industry conferences, webinars, and panels as a spokesperson. Contribute to thought leadership content that positions Fifty as an innovator.
• Team Leadership & Collaboration: Mentor and manage commercial team leads, fostering a culture of high performance and accountability. Collaborate with client success and execution teams to ensure seamless delivery and SLA adherence.

Your Essential Skills:

• 10+ years in media/advertising with a track record in growth, business development, or client leadership (agency or brand side).
• Proven ability to close large-scale deals (£1m+) multi-year contracts, direct with brands or advertisers, typically through RFP processes.
• Strategic storyteller: Confidence distilling insights into compelling pitches and presentations.
• Networker: Existing senior-level relationships and a knack for opening doors.
• Commercial acumen: Strong grasp of pricing models, procurement processes, and industry benchmarks.
• Creativity: A creative approach that drives the development of original and engaging approaches to showcase Fifty's offerings and value in pitch presentations, ensuring our proposals stand out.
• Collaborative mindset: Ability to bridge sales, marketing, and delivery teams.
• Agility: Comfort navigating ambiguity and adapting strategies in fast-moving markets.

Your Technical Skills:

• Proficient use of Keynote and Microsoft Suite (Google Sheets / Excel in particular).
• Prospecting databases and new business solutions (i.e. InTouch).
• Experience using CRM systems (i.e. HubSpot).

Your Salary: £90-100K + Up to 50% OTE commission scheme + Up to 5% company bonus scheme.

Our Benefits:

• Recharge: 25 annual leave days + bank holidays. Increased annual leave the longer you’ve worked with us. Office closure over Christmas.
• Give Back: Paid volunteer leave. Matched giving for a fundraising cause.
• Support: Contributory pension scheme based on level of seniority. Generous and inclusive parental leave and sick pay policies. Individual Learning & Development budgets. A Mac laptop. £100 personal budget for your home working station + a new monitor. Mobile phone contract contributions. Cycle to work scheme.
• Socialise: Fifty Thursdays - monthly breakfasts and an early finish with games and drinks. Company-wide quarterly socials.
• Work-Life Balance at Fifty: Flexible working arrangements. Work abroad options. Dog friendly office.
• Wellbeing: Access to free counselling through our Employee Assistance Programme. Three 'Duvet Days' in addition to annual leave. Private healthcare. Discounts on gym memberships and spa retreats.

For more insight into Fifty culture and office life, you can find us on Instagram.

Our Diversity and Inclusion Commitment: At its core, Fifty aims to understand humans better – but this mission doesn’t stop with our technology, it feeds into our internal ethos too. Our belief in the power of human connection has helped us build a workplace where everyone can thrive and succeed. We know that the best work happens when we bring diverse and innovative minds together to work towards a common goal. So if you want to join team Fifty, we can’t wait to hear from you!

If you come from a marginalised or underrepresented group, we urge you to apply. We believe that diversity is key to building a strong and innovative team, and we want to ensure that all voices are heard and valued. If you are hesitant to apply because you don't feel you meet every single job requirement, we want to reassure you that we encourage all qualified candidates to apply. We believe that your unique perspective and experiences can bring invaluable insights to our team, and we are committed to providing a supportive and inclusive work environment where everyone can thrive.

If you require additional support, reasonable adjustments or would just like an informal chat about the recruitment process, please reach out to our People Manager at ola@fifty.io.

Our Logistics: Our process consists of: 30 minute meeting with our People Manager to bring your CV to life and give you an insight into working at Fifty. 45 minute video meeting with the hiring team who will ask and answer role specific questions. Task based interview focusing on your experiences. Face-to-face values based interview with one of our directors and our People Manager. We are able to let you know if you are invited to an interview or not. However, we do receive a lot of applications and as a small team we are sometimes unable to give individual feedback on each application.