At a Glance
- Tasks: Execute and optimise digital marketing campaigns across various platforms like LinkedIn and Google.
- Company: Join Fifth Ring, a dynamic B2B agency with a global reach.
- Benefits: Gain hands-on experience, work with international clients, and develop your marketing skills.
- Other info: Opportunity for career growth into a Senior Campaign Executive role.
- Why this job: Be part of a creative team that blends art and science in marketing.
- Qualifications: A background in marketing or communications and some digital marketing experience is preferred.
The predicted salary is between 40000 - 50000 £ per year.
Fifth Ring, part of DC Thomson media company, are currently recruiting for a Campaign Executive to join our growing team in Aberdeen. The Campaign Executive is responsible for the hands-on execution and optimisation of digital marketing campaigns across LinkedIn, Google, Meta, and CRM platform - HubSpot. This position is highly execution-focused, ensuring campaigns are set up, managed, and optimised efficiently to achieve the campaign objective. The role requires strong attention to detail, a data-driven mindset, and the ability to work within digital platforms to maximise campaign performance.
Fifth Ring is a modern international B2B agency that builds long and beneficial relationships for and with its clients. Active in a limited number of markets in which we have deep insight, as catalysts of change, we blend the best of art and science to enable our clients to identify and own their chosen market spaces. Over 33 years Fifth Ring has transformed from a local generalist Aberdeen agency into a multi award-winning international B2B specialist working with global players. We succeed because we know our space: global B2B in our chosen verticals. Our expertise in energy, maritime, technology and manufacturing delivers creative, impactful marketing that transcends geographies. Our customers are on almost every continent. They work with us, not because we are local, but because we are part of their world.
The Campaign Executive will work on a variety of tasks such as producing campaign reports by conducting initial analysis of the data (supported by senior team members) and supporting the planning, launch and management of campaigns on LinkedIn and Google Ads, continuously looking for opportunities to optimise these. This is a great opportunity for a Campaign Executive who is eager to work with the data side of marketing results, and work with global clients across Europe, USA and Asia with an agency that utilises emerging technologies in the industry. Over time, the successful candidate can develop into a Senior Campaign Executive.
Campaign Execution- Monitor campaigns and identify ways of improvement
- Liaise with relevant stakeholders to prepare and maintain the media plan
- Support the team in the strategic planning and execution of digital campaigns on channels including SEO, SEM, and social media paid campaigns
- Manage and optimise campaigns across multiple channels (e.g., LinkedIn, Instagram, Google Ads, Meta, email)
- Prepare comprehensive campaign reports and insights for clients
- Use data to optimise campaigns and improve results
- Stay up-to-date on industry trends and emerging technologies
- Provide regular updates on campaign progress and performance to the Campaign Team
- Assist in setting up UTM parameters, and ensuring proper tagging for accurate reporting
- Maintain campaign documentation, including budgets, timelines, and performance benchmarks
- Ensure all campaign assets (ad copies, visuals, landing pages) are correctly uploaded and functioning on various platforms
- Assist the campaign team with platform audits to assess performance and identify optimisation opportunities
- Conduct market research to support campaign planning and strategy
- Support proposal development by gathering insights, data, and relevant case studies
- Formal qualification in communications, marketing, journalism or equivalent
- Data-driven and capable of making decisions and suggestions based on data analysis
- Some experience in a digital marketing role, ideally in the B2B industry
- Strong written and verbal English communication skills
- Knowledge of at least one social media monitoring and measurement tool
- Basic knowledge on digital advertising and campaign management on at least one of these platforms: LinkedIn Ads, Instagram, Google Ads or Meta Ads
- Foundational understanding audience targeting, bid strategies, and campaign objectives
- Proficient in Microsoft Office
- Attention to detail: ability to set up campaigns correctly, ensuring tracking are properly implemented
- Strong organisational skills to manage multiple campaigns simultaneously
- Previous experience with Hubspot or Google Analytics
- Understanding of the digital landscape
- Basic understanding of Adobe Photoshop and / or Adobe Illustrator
- Calm under pressure
- Collaborates across teams
- Owns outcomes and follows through on tasks
- Experiments with purpose to enhance delivery
- Acts with curiosity and seeks better ways of working
- Ability to work at pace and across multiple projects
To apply for this role, please follow our online application process and submit a CV and cover letter. Closing date for applications: 30th June at 12:00 noon.
Campaign Executive in Aberdeen employer: Fifth Ring
Fifth Ring, part of the esteemed DC Thomson media company, is an exceptional employer located in Aberdeen, offering a dynamic work culture that fosters creativity and innovation. As a Campaign Executive, you will benefit from hands-on experience with global clients, access to cutting-edge technologies, and ample opportunities for professional growth within a supportive team environment. Join us to be part of a multi-award-winning agency that values collaboration and empowers employees to excel in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Executive in Aberdeen
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fifth Ring and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fifth Ring are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fifth Ring on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fifth Ring. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Executive in Aberdeen
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fifth Ring. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fifth Ring:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fifth Ring’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fifth Ring
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fifth Ring will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fifth Ring, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
