At a Glance
- Tasks: Lead innovative marketing strategies to transform the frozen food industry.
- Company: Join FieldGoods, a sustainable food startup on a mission to reinvent frozen food.
- Benefits: Shape your role, competitive salary, and opportunities for career progression.
- Other info: Exciting growth potential as the first in-house marketing hire.
- Why this job: Be part of a passionate team making a real impact in the food sector.
- Qualifications: 4-7 years in hands-on marketing, with skills in Shopify, Klaviyo, and Canva.
The predicted salary is between 45000 - 60000 £ per year.
FieldGoods is a sustainable food company on a mission to reinvent frozen. Our recipes are all written by Elliot and every bit of food is handmade by a wonderful team of chefs, with real ingredients, frozen fresh. The mission is simple but ambitious — flip the script on frozen entirely, and make the freezer aisle what it should be: a more delicious, more nutritious, less wasteful alternative to chilled.
Until now, our marketing has been founder-led, brought to life by a fractional team and a handful of agencies. We're at an exciting inflection point: a brilliant product, a clear mission, nationwide independent distribution, and thriving direct-to-consumer sales. What we need now is to grow our marketing function and to level up execution and bring our mission to life in a way we haven't been able to before.
This role suits someone hungry to be part of something and who can see the potential for the brand, the business, and themselves. It's executional at its core, but comes with real autonomy and room to grow into the function as the team scales.
What you'll do
- Digital Marketing
- Own the content plan, and help develop new content to drive growth
- Own and execute Klaviyo campaigns and flows, developing, testing and improving existing content
- Continue to nurture our community through email
- Run sign-up incentive A/B tests, challenging what exists to optimise the outcome
- Attend weekly calls with our paid media agency and brief/develop ads weekly
- Brief and/or produce marketing assets (photography, video, email/social graphics) in line with brand guidelines
- Website & Subscriptions
- Test, develop, and improve the website
- Own thinking and execution on offers, subscription structure, and rewards/loyalty
- General website maintenance and ongoing improvement
- Influencers & PR
- Manage weekly influencer outreach and gifting
- Weekly check-ins with PR team, helping to plan campaigns and talking points
- Drive events forward in collaboration with PR
- Social Media
- Help to run our social media alongside our content creator, working on strategy and delivery
- Build organic, paid and collaborative growth
- Develop a clear voice and brand story through socials
- Reporting
- Report on all aspects of coverage from social media growth & website conversion, to ad performance and PR reach.
We’re a scale up and it's all hands on deck! The ultimate goal here is to grow the business, sometimes that might require digital focus, other times that might mean rolling up your sleeves.
About you
- You have hands-on experience with Shopify, Klaviyo and Canva
- You think strategically and have confidence in your work
- You have an always questioning mind with an appetite to succeed
- You're comfortable owning execution end-to-end, not just strategy
- You're equally happy briefing an agency as you are rolling up your sleeves yourself
- You care about food, sustainability, and building something from the ground up
- You're organised to juggle content, CRM, website, and influencer work without dropping balls
Experience
As a guide we would look for 4 - 7 years experience in a hands-on marketing role, ideally within DTC, ecommerce, or food & beverage. You should be confident running CRM and paid/organic social independently, and comfortable owning a Shopify site day-to-day. This is a role for someone who wants to build, not manage from a distance.
Progression & what's in it for you
This is FieldGoods' first in-house marketing hire — which means you'll be shaping the function as much as executing within it. As the business and team grow, so will this role: we see a clear path from Senior Marketing Manager into Head of Marketing and beyond, for the right person.
Senior Marketing Manager in Slough employer: FieldGoods
FieldGoods is an exceptional employer, offering a unique opportunity to be part of a mission-driven team dedicated to transforming the frozen food industry. With a strong focus on sustainability and quality, employees enjoy a collaborative work culture that fosters creativity and innovation, alongside clear pathways for career progression. As the first in-house marketing hire, you will have the autonomy to shape the marketing function while contributing to a brand that values real ingredients and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FieldGoods and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FieldGoods are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FieldGoods on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FieldGoods. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FieldGoods. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FieldGoods:Show us that you’ve done your homework! In your application, briefly mention what you admire about FieldGoods’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FieldGoods
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FieldGoods will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FieldGoods, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
