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- Tasks: Lead business development and marketing strategies for our Birmingham office in a dynamic team.
- Company: Fieldfisher is a global law firm known for its innovative approach and diverse culture.
- Benefits: Enjoy private medical insurance, flexible working, and a vibrant office environment with stunning views.
- Why this job: Join a collaborative team that values diversity and offers opportunities for personal and professional growth.
- Qualifications: Degree educated with 5+ years in business development or marketing, preferably in a law firm.
- Other info: We celebrate differences and provide support for accessibility during the interview process.
The predicted salary is between 43200 - 72000 £ per year.
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We are seeking a highly experienced Senior Business Development & Marketing Manager to join our Business Development and Marketing team, supporting our Birmingham office, the Employment, Pensions, Immigration and Compliance team, \”EPIC\” team, and our Real Estate team.
This is a strategically significant role, ideal for a commercially astute professional with a proven track record of shaping and delivering impactful business development and marketing programmes within a global professional services environment. The successful candidate will play a pivotal role in driving growth by identifying opportunities, influencing key stakeholders, and aligning BD and marketing initiatives with the firm’s broader strategic objectives.
You will be responsible for designing and executing business development strategies that enhance market positioning, strengthen client relationships, and support revenue generation. This includes introducing account planning and engaging with the firm-wide key client and industry sector programmes.
Working closely with a group of highly engaged stakeholders, you will be supported by a Business Development Executive and collaborate with colleagues across Digital Marketing, Events, Communications, Bids, and International Business Development. You will also work with our international teams to promote the European network and ensure alignment with global priorities.
What You\’ll Do:
Business Development strategy:
- Strategic BD support on the development of the practice strategy and sub-group business plans.
- Execution and communication of the strategy to the wider firm and the market.
Client relationship management and targeting:
- Client account planning and relationship management.
- Client research and targeting.
- Development of value propositions for clients and targets.
- Cross-selling within existing clients.
- Relationship development with intermediaries and overseas law firms.
Campaign development and delivery:
- Market research and horizon scanning to identify thought leadership and BD campaign opportunities.
- Campaign development and delivery to achieve high BD activity for the practice and increase its profile in the market.
- Project-management of the full cycle of practice campaigns providing insight into ROI and performance.
Marketing activities and infrastructure:
- Delivery of marketing activities and proficient use of marketing systems and processes for effective client outreach.
- Creation, maintenance and distribution of the group\’s marketing collateral including brochures, intranet and website pages, social media posts, client alerts and practice newsletters.
- Development of a reliable process and infrastructure in relation to the group\’s marketing activities, such as contact mailing lists, credentials database and the local use of the firm\’s CRM system.
Co-ordination:
- Cross-practice relationship-building and collaboration with international teams to identify key opportunities for involvement.
- Supervision of the event planning to ensure BD ROI is tracked and opportunities identified and followed up.
- Co-ordinate delivery of the group\’s RFPs, pitches, directories and award submissions.
- Coordinate marketing activities in collaboration with international teams to deliver marketing collateral, ensuring it is on message and within brand guidelines
Business Development skills development and training:
- Strategic advice and ongoing development of lawyers’ BD knowledge and skills.
- Business Development training for teams and individuals.
What We\’re Looking For:
- Degree educated
- At least 5 years’ experience of working in a BD and/or marketing managerial role within a professional services environment (ideally within a law firm)
- Experience within Employment and Real Estate
- Excellent relationship building skills and experience
- Strong verbal and written communication skills
- Strong digital skills and understanding of digital and social media channels
- A collaborative, strong team player approach
- Exceptional project management skills, with the ability to prioritise tasks
Who are we looking for?
- We don\’t have a type. We believe our differences are our strengths; varied cultures, approaches and experiences can only benefit us.
What do we offer?
- You can be yourself: It takes everyone to make us who we are. We’re a culture of diverse perspectives, with each of us making unique contributions that make us better together.
- In the office or WFH? : We think the best balance is more time in the office than at home, so we operate a 60:40 rule.
- Beyond salary : We offer plenty of benefits; private medical insurance, health cash plan, dental insurance, life assurance, critical illness insurance, matched pension contributions up to 7%, holiday trading, plus many more. Visit: Reward & Benefits ¦ Fieldfisher.
- Come for the WOW views : Riverbank House is in the City, just next to London Bridge with stunning views of The Shard and Tower Bridge. It\’s a short walk from Monument/Bank.
- Nurturing your talent: T ake a \’build a career\’ approach to your training. You\’ll be on a pathway but free to wander if you see something you\’d like to study more closely.
- Funnel your interests : You have a life outside work, and we can help it to flourish. Join clubs, affinity networks, inclusive events, and pro bono/charity initiatives.
Inclusion is not exclusive:
If all our differences are highlighted, no one stands out for being different. At Fieldfisher, all our rich diversity is celebrated.
We will provide the equipment to allow you to shine at the interview and beyond. Just let us know what you need.
For accessibility information on our London office, visit: Accessing Fieldfisher London ¦ Fieldfisher ¦ Fieldfisher
What to do next:
- Click \’Apply Now\’, complete an online application and upload a CV.
- Successful applications will be invited to a 20–30-minute introductory call with a recruiter.
- Every role recruits differently. But we\’ll always let you know what to expect from the process, so you get no surprises.
- For hybrid opportunities, you\’ll be invited to visit our offices for a face-to-face meeting.
- We try to make sure the process takes around 2-3 weeks only, but we can\’t always promise that. We will work around everyone\’s availability. You can contact us at
We recruit on a rolling basis. Your application may be reviewed before the application deadline. We accept applications until we have filled the role.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Legal
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Industries
Legal Services and Law Practice
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Senior Business Development & Marketing Manager – EPIC, Real Estate/Birmingham employer: Fieldfisher
Contact Detail:
Fieldfisher Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Business Development & Marketing Manager – EPIC, Real Estate/Birmingham
✨Tip Number 1
Network strategically within the legal and real estate sectors. Attend industry events, webinars, and conferences where you can meet potential colleagues or clients. Building relationships with key stakeholders can give you insights into the role and help you stand out.
✨Tip Number 2
Familiarise yourself with Fieldfisher's recent projects and initiatives in business development and marketing. Understanding their current strategies will allow you to tailor your discussions during interviews and demonstrate how you can contribute to their goals.
✨Tip Number 3
Showcase your understanding of digital marketing trends and tools relevant to the legal sector. Being able to discuss how you can leverage digital channels for client engagement and brand positioning will highlight your expertise and relevance for the role.
✨Tip Number 4
Prepare to discuss specific examples of successful business development campaigns you've led in the past. Highlighting measurable outcomes and your role in those successes will demonstrate your capability and readiness for this senior position.
We think you need these skills to ace Senior Business Development & Marketing Manager – EPIC, Real Estate/Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in business development and marketing, particularly within professional services. Emphasise your achievements in client relationship management and campaign delivery.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific examples of how you've successfully executed business development strategies in the past and how they align with Fieldfisher's objectives.
Highlight Relevant Skills: In your application, clearly outline your skills in project management, digital marketing, and relationship building. Use specific examples to demonstrate your expertise and how it can benefit the EPIC and Real Estate teams.
Showcase Your Collaborative Approach: Fieldfisher values collaboration, so be sure to mention any experience you have working with cross-functional teams. Highlight instances where you've successfully coordinated with others to achieve business goals.
How to prepare for a job interview at Fieldfisher
✨Research the Company and Role
Before your interview, make sure to thoroughly research Fieldfisher and the specific role of Senior Business Development & Marketing Manager. Understand their values, recent projects, and how they position themselves in the real estate sector. This will help you tailor your responses and show genuine interest.
✨Prepare for Behavioural Questions
Expect questions that assess your experience in business development and marketing within a professional services environment. Prepare examples that demonstrate your ability to build relationships, manage projects, and drive growth. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Showcase Your Digital Skills
Given the emphasis on digital marketing in the job description, be ready to discuss your experience with digital channels and tools. Highlight any successful campaigns you've managed and how you utilised data to inform your strategies. This will demonstrate your alignment with the firm's focus on modern marketing techniques.
✨Ask Insightful Questions
At the end of the interview, take the opportunity to ask thoughtful questions about the team dynamics, the firm's strategic goals, and how success is measured in this role. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.
