Business Development and Marketing Manager - Real Estate in London

We are looking for an experienced Business Development & Marketing Manager to support the growth of our Real Estate practice. This is an exciting opportunity for an experienced individual who has an exceptional track record in delivering high‑quality and high‑impact BD and marketing programmes from within an international professional services firm. The role requires a commercial mindset and ability to demonstrate a high level of initiative to translate emerging business issues and developments into commercial opportunities. The candidate will be working with a group of highly engaged stakeholders, be supported by a Business Development Executive and collaborate closely with the firm’s Digital Marketing, Events, PR & Communications, Bids and international Business Development teams.

Responsibilities

• Business Development strategy: Support the development of the practice strategy and sub‑group business plans. Execution and communication of the strategy to the wider firm and the market.
• Client relationship management and targeting: Client account planning and relationship management. Client research and targeting. Development of value propositions for clients and targets. Cross‑selling within existing clients. Relationship development with intermediaries and overseas law firms.
• Campaign development and delivery: Market research and horizon scanning to identify thought leadership and BD campaign opportunities. Campaign development and delivery to achieve high BD activity for the practice and increase its profile in the market. Project‑management of the full cycle of practice campaigns providing insight into ROI and performance.
• Marketing activities and infrastructure: Delivery of marketing activities and proficient use of marketing systems and processes for effective client outreach. Creation, maintenance and distribution of the group’s marketing collateral including brochures, intranet and website pages, social media posts, client alerts and practice newsletters. Development of a reliable process and infrastructure in relation to the group’s marketing activities, such as contact mailing lists, credentials database and the local use of the firm’s CRM system.
• Co‑ordination: Cross‑practice relationship‑building and collaboration with international teams to identify key opportunities for involvement. Supervision of the event planning to ensure BD ROI is tracked and opportunities identified and followed up. Coordinate delivery of the group’s RFPs, pitches, directories and award submissions. Coordinate marketing activities in collaboration with international teams to deliver marketing collateral, ensuring it is on message and within brand guidelines.
• Business Development skills development and training: Strategic advice and ongoing development of lawyers’ BD knowledge and skills. Business Development training for teams and individuals.

Qualifications

• Degree educated
• At least 3 years’ experience of working in a BD and/or marketing managerial role within a professional services environment
• Experience of working in the real estate sector, both in the UK and internationally
• Excellent relationship building skills and experience
• Strong verbal and written communication skills
• Strong digital skills and understanding of digital and social media channels
• A collaborative, strong team player approach
• Exceptional project management skills, with the ability to prioritise tasks
• Strong stakeholder management experience

Benefits

• You can be yourself: It takes everyone to make us who we are. We're a culture of diverse perspectives, with each of us making unique contributions that make us better together.
• In the office or WFH?: We think the best balance is more time in the office than at home, so we operate a 60:40 rule.
• Beyond salary: We offer plenty of benefits; private medical insurance, health cash plan, dental insurance, life assurance, critical illness insurance, matched pension contributions up to 7%, holiday trading, plus many more.
• Come for the WOW views: Riverbank House is in the City, just next to London Bridge with stunning views of The Shard and Tower Bridge. It's a short walk from Monument/Bank.
• Nurturing your talent: Take a “build a career” approach to your training. You'll be on a pathway but free to wander if you see something you'd like to study more closely.
• Funnel your interests: You have a life outside work, and we can help it to flourish. Join clubs, affinity networks, inclusive events, and pro bono/charity initiatives.

Culture & Inclusion

Inclusion is not exclusive: if all our differences are highlighted, no one stands out for being different. At Fieldfisher, all our rich diversity is celebrated. We will provide the equipment to allow you to shine at the interview and beyond. Just let us know what you need.