Business Development & Digital Marketing Manager in Belfast

This is a newly created role within the Personal Injury & Medical Negligence (PIMN) team, bringing together business development and digital marketing responsibilities into one strategic position. The role incorporates the previous Digital Marketing function while expanding its scope to include business development, relationship management and charity engagement activities. A key aspect of the position is building and maintaining relationships through regular face-to-face meetings with both internal and external stakeholders, including fee earners, charity partners, clients and other professional contacts. The successful candidate will play a pivotal role in enhancing PIMN's market presence, driving digital performance, supporting growth initiatives and strengthening stakeholder engagement. The work undertaken by the Personal Injury & Medical Negligence team often involves highly sensitive and complex client matters. The successful candidate will be expected to demonstrate a high level of professionalism, empathy and discretion, with a strong understanding of the importance of treating clients and their circumstances with respect, compassion and sensitivity at all times. The role requires regular travel between Belfast, London, Birmingham and Manchester.

Key Responsibilities

• Business Development & Relationship Management
  • Develop and deliver business development strategies that support the growth objectives of the PIMN team.
  • Work closely with Partners and senior stakeholders to develop and implement charity engagement strategies.
  • Maintain and manage the PIMN Business Development Tracker.
  • Provide end-to-end business development support to Partners and fee earners.
  • Attend and contribute to in-person business development meetings, partner meetings and networking activities.
  • Build and maintain relationships with internal and external stakeholders, including charity organisations and referral partners.
  • Oversee PIMN's presence across external charity platforms and partner networks.
  • Support charity partnership applications and external submissions.
  • Coordinate charity-led events and engagement initiatives.
  • Coordinate with HR regarding new joiners and support integration into the team.
  • Maintain records relating to the PIMN Referral Scheme.
• Digital Marketing & Website Management
  • Oversee and regulate the PIMN website, providing regular updates and strategic recommendations to the Head of Media and Head of PIMN.
  • Own and deliver the SEO strategy, including technical SEO and content optimisation.
  • Drive AI optimisation initiatives to strengthen PIMN's visibility within AI-generated responses and emerging search technologies.
  • Identify opportunities to streamline workflows through AI tools and automation to improve marketing and operational efficiency.
  • Liaise with the wider corporate Digital Marketing team, identifying and resolving any conflicts between websites, content and strategies.
  • Manage website dashboards, reporting tools and analytics, providing regular performance insights and recommendations.
  • Take ownership of Ahrefs software and provide guidance on best practice and utilisation.
  • Manage and optimise Google Ads campaigns, including PPC and video advertising.
  • Maintain PIMN intranet pages and ensure content remains accurate and up to date.
• Social Media, Content & Brand Management
  • Provide day-to-day management, coaching and development of the Social Media Executive.
  • Lead and oversee PIMN's social media strategy.
  • Monitor platform and algorithm changes, providing advice and recommendations on best practice.
  • Oversee the creation of social media content and ensure alignment with business objectives and brand standards.
  • Manage email marketing campaigns, including event promotion, client engagement activities and internal communications through Vuture.
  • Oversee visual design and printed marketing materials, including brochures, leaflets, graphics, brand guidelines and collateral.
  • Manage marketing inventory and print requirements.
• Client Engagement & Reputation Management
  • Communicate directly with clients to obtain approval for the publication of case studies.
  • Gather client feedback, testimonials, comments and quotes for marketing and business development purposes.
  • Explain anonymisation options where appropriate and obtain approval for publication across relevant channels, including the website and social media.
  • Contact clients via email and telephone to support the collection of Google and Trustpilot reviews.
  • Respond to client queries regarding feedback processes and explain how feedback will be used and displayed.
  • Monitor and support online reputation management activities.
• Events & Communications
  • Coordinate and support internal and external events, seminars, conferences and charity-led initiatives.
  • Manage event marketing communications and attendee engagement.
  • Lead post-event communications, including thank-you emails, sharing presentations and distributing supporting materials.
  • Work with stakeholders to maximise attendance and engagement at events.
• Legal Directories & Profile Management
  • Support the preparation and submission of legal directory entries.
  • Coordinate referee responses and submissions for Chambers & Partners and Legal 500.
  • Manage and maintain solicitor, partner and departmental profiles.
  • Ensure legal directory content remains accurate, current and aligned to strategic objectives.
• Financial & Administrative Responsibilities
  • Support expense management and payment processing activities.
  • Manage marketing-related budgets, suppliers and stock where required.
  • Ensure accurate records are maintained across all business development and marketing activities.

Who are we looking for?

We don't have a type. We believe our differences are our strength; varied cultures, approaches and experience can only benefit us.

What do we offer?

You can be yourself: It takes everyone to make us who we are. We're a culture of diverse perspectives, with each of us making unique contributions that make us better together.

In the office or WFH?: We think the best balance is more time in the office than at home, so we operate a 60:40 rule.

Beyond salary: We offer plenty of benefits; private medical insurance, health cash plan, dental insurance, life assurance, critical illness insurance, matched pension contributions up to 7%, holiday trading, plus many more.

Modern Office Space: Located on Adelaide Street in Belfast City Centre, with excellent commuter links and parking nearby.

Nurturing your talent: Take a 'build a career' approach to your training. You'll be on a pathway but free to wander if you see something you'd like to study more closely.

Funnel your interests: You have a life outside work, and we can help it to flourish. Join clubs, affinity networks, inclusive events, and pro bono/charity initiatives.

Inclusion at Fieldfisher

At Fieldfisher, inclusion is central to how we work. We are committed to creating a workplace where everyone feels respected, supported and able to succeed. If you need any adjustments during the recruitment process or once you join us, we will work with you to put the right support in place.

What to do next:

Click 'Apply Now', complete an online application and upload a CV. Successful applications will be invited to a 20-30-minute introductory call with a recruiter. Every role recruits differently. But we'll always let you know what to expect from the process, so you get no surprises. For hybrid opportunities, you'll be invited to visit our offices for a face-to-face meeting. We try to make sure the process takes around 2-3 weeks only, but we can't always promise that. We will work around everyone's availability.

You can contact us at anita.mago. We recruit on a rolling basis. Your application may be reviewed before the application deadline. We accept applications until we have filled the role.