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- Tasks: Drive sales growth and manage relationships in Wholesale and Foodservice sectors.
- Company: Join Ferrero's dynamic Out Of Home team, expanding in Cardiff!
- Benefits: Enjoy a fast-paced environment with opportunities for growth and development.
- Why this job: Be part of a new team, make an impact, and work with a renowned brand.
- Qualifications: Strong communication skills and a results-driven attitude are essential.
- Other info: Full UK driving license required; previous FMCG sales experience preferred.
The predicted salary is between 36000 - 60000 £ per year.
As part of a BRAND NEW TEAM EXPANSION, we are looking for Business Development Managers to join our dynamic and fast-paced Ferrero Out Of Home Team!
Role Summary: As a Business Development Manager, you will be responsible for driving sales growth and managing customer relationships across Wholesale and Foodservice channels. Your main focus will be to exceed sales targets, implement operational strategies, and build meaningful relationships with depot managers, foodservice customers, and key stakeholders. You will also work to identify new business opportunities and leverage Ferrero's competitive advantages in the market.
Key Responsibilities:
- Sales Growth & Target Achievement: Deliver and exceed sales targets within your assigned territory for both Wholesale and Foodservice channels. Secure new and existing product placements using data-driven sales strategies. Maximize brand visibility and drive sales across multiple channels, including seasonal events. Negotiate promotional opportunities and extra space within depots and foodservice outlets. Monitor and adjust strategies to meet or surpass KPIs for Distribution, Availability, and Displays.
- Relationship Management: Build and maintain strong relationships with depot managers, foodservice clients (chefs, business owners, catering managers), and other key stakeholders. Educate customers on trade marketing strategies, market opportunities, and category growth. Provide market insights and feedback on customer behaviours, competitor activities, and product performance.
- Operational Excellence & Compliance: Ensure compliance with agreed activities and maintain excellent merchandising and stock rotation standards. Analyze data to identify growth opportunities, improve product availability, and secure new listings. Monitor and improve performance through data-driven recommendations.
- Types of Outlets Supported: Wholesale: Booker, Bestway, Unitas members, and other wholesaler depots. Foodservice: Hotels, Restaurants, Cafés, Bars, Garden Centres, and more. Occasional sales focus in Convenience or other store groups for blitz activities.
- Communication: Foster clear communication with customers and stakeholders, ensuring product availability and promoting new items and offers. Provide feedback and regular updates to managers and clients on market trends, customer satisfaction, and sales performance.
Essential Criteria: To succeed in this role, you will need: Strong communication, negotiation, and influencing skills. A results-driven attitude and the ability to work autonomously. Preferable, past experience in FMCG sales, with a focus on the Wholesale or Foodservice sectors. A strategic mindset with a passion for identifying growth opportunities. IT literacy, with experience using sales data systems and CRM tools. A positive and flexible attitude with a willingness to adapt and learn. A proven record of achieving results in a team-oriented environment. Right to work in the UK. Full UK Driving License.
Our Values: We are proud to live our core values, which guide our actions and decision-making: Partnership: Collaborating transparently with colleagues and clients. Return: Delivering positive ROI through thoughtful evaluation and actions. Ownership: Taking accountability and understanding the impact of our roles. Upstanding: Upholding professionalism, honesty, and integrity. Determined: Persevering and driving results in the face of challenges.
We are PROUD to be Field Sales Solutions.
Business Development - Wholesale & Foodservice, Cardiff employer: Field Sales Solutions
Contact Detail:
Field Sales Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development - Wholesale & Foodservice, Cardiff
✨Tip Number 1
Familiarise yourself with the Wholesale and Foodservice sectors in Cardiff. Understanding the local market dynamics, key players, and customer preferences will give you an edge when discussing strategies and opportunities during interviews.
✨Tip Number 2
Network with professionals in the FMCG industry, especially those who have experience in sales roles. Attend local events or join relevant online groups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven sales growth in previous roles. Highlight your ability to build relationships and negotiate effectively, as these are crucial skills for the Business Development Manager position.
✨Tip Number 4
Research Ferrero's products and their competitive advantages in the market. Being knowledgeable about their offerings and how they stand out will demonstrate your genuine interest in the company and help you articulate how you can contribute to their success.
We think you need these skills to ace Business Development - Wholesale & Foodservice, Cardiff
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in business development, particularly within the Wholesale and Foodservice sectors. Use specific examples of how you've exceeded sales targets or built strong customer relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention how your skills align with their core values, such as partnership and ownership, and provide examples of your strategic mindset in identifying growth opportunities.
Highlight Relevant Skills: Emphasise your strong communication, negotiation, and influencing skills in your application. Provide concrete examples of how you've successfully navigated challenges in previous roles, especially in FMCG sales.
Showcase Your Results: Include quantifiable achievements in your application. For instance, mention specific sales targets you have met or exceeded, and how your actions led to improved product visibility or customer satisfaction.
How to prepare for a job interview at Field Sales Solutions
✨Know Your Numbers
As a Business Development Manager, you'll need to demonstrate your ability to drive sales growth. Be prepared to discuss specific sales figures from your previous roles and how you achieved them. Familiarise yourself with the key performance indicators relevant to the Wholesale and Foodservice sectors.
✨Build Rapport
Relationship management is crucial in this role. During the interview, show your interpersonal skills by engaging with the interviewer. Share examples of how you've built strong relationships with clients or stakeholders in the past, highlighting your communication and negotiation skills.
✨Showcase Your Strategic Mindset
The company is looking for someone with a strategic mindset. Prepare to discuss how you've identified growth opportunities in previous positions. Use specific examples to illustrate your thought process and how you implemented successful strategies.
✨Emphasise Adaptability
With a fast-paced environment, adaptability is key. Be ready to discuss situations where you've had to adjust your approach or learn new skills quickly. Highlight your positive attitude and willingness to embrace change, as this aligns with the company's values.
