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For Companies At a Glance
- Tasks: Lead digital marketing campaigns to boost brand awareness and drive demand.
- Company: FIDO Tech is a pioneering SaaS company tackling global water loss with innovative AI solutions.
- Benefits: Enjoy competitive pay, equity options, and a flexible hybrid work model.
- Why this job: Join a mission-driven team making a real impact on water security and climate resilience.
- Qualifications: Experience in B2B tech marketing, especially with digital tools and campaign management.
- Other info: We value diversity and encourage applicants from all backgrounds to apply.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Job Title: Digital Marketing Lead
Location: Hybrid – Bicester, Oxfordshire (3 days a week in the office)
Reports to: Chief Revenue Officer (CRO)
Level: Operational
About FIDO Tech: FIDO Tech is a deep-tech SaaS business solving global water loss through award-winning AI and acoustic leak detection. With proven deployments across the world, we’re scaling our global impact in water security, utility performance, and climate resilience.
The Role: We’re looking for a proactive and creative Digital Marketing Lead to help us elevate our digital presence and drive inbound demand. While FIDO’s brand is strong, our digital marketing capability is still developing. This role will lead the charge in building and executing a marketing strategy that builds awareness, engagement, and demand. You will own our digital channels and campaigns, from LinkedIn to email, and ensure our message lands with the right people in the right way. You will work closely with Sales, Product, and Brand teams to turn great content into commercial impact and help fuel our next stage of growth.
Responsibilities
- Campaign Strategy: Develop and deliver digital campaigns that support lead generation and market visibility.
- Social Media: Own and grow our LinkedIn and other relevant social media platforms with regular, targeted content.
- Email Marketing: Plan and execute email campaigns to nurture leads, promote product updates, and drive engagement.
- Marketing Operations: Use tools, analytics, and data to track campaign performance and continuously improve results.
- Content Collaboration: Work with internal teams and external agencies to create high-quality, relevant content.
- Website Support: Help manage and optimise web content to support campaigns and improve conversion rates.
About You
- You have hands-on experience running digital campaigns in a B2B tech or SaaS environment.
- You know how to use digital marketing tools to drive measurable results.
- You’re creative but commercially minded and can turn ideas into action.
- You’re confident using LinkedIn, email marketing, and digital content platforms.
- You’re collaborative, organised, and enjoy being close to the commercial front line.
Nice to Have
- Experience in the water, utilities, or environmental sector.
- Knowledge of marketing automation and CRM systems.
- Familiarity with paid media and performance marketing.
What We Offer
- A mission with purpose: we fight water loss with AI.
- A direct line to leadership and true strategic influence.
- Competitive compensation, equity options, and a flexible hybrid work model.
- A fast-moving, bold, authentic culture where people matter.
How to apply
Please submit your CV and a cover letter outlining your experience and why you would be a great fit for this role at FIDO Tech.
At FIDO Tech, we are committed to creating an inclusive and diverse workforce. We encourage applicants from all backgrounds to apply.
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Digital Marketing Lead employer: Fido Tech Limited
Contact Detail:
Fido Tech Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead
✨Tip Number 1
Familiarise yourself with FIDO Tech's mission and values. Understanding their focus on water loss and AI technology will help you tailor your conversations and demonstrate genuine interest during interviews.
✨Tip Number 2
Showcase your experience with digital marketing tools relevant to B2B tech or SaaS environments. Be prepared to discuss specific campaigns you've led and the measurable results you've achieved, as this will highlight your capability for the role.
✨Tip Number 3
Engage with FIDO Tech's social media channels, particularly LinkedIn. Comment on their posts and share relevant content to increase your visibility and demonstrate your proactive approach to digital marketing.
✨Tip Number 4
Network with current or former employees of FIDO Tech if possible. This can provide valuable insights into the company culture and expectations, which you can leverage in your discussions during the application process.
We think you need these skills to ace Digital Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2B tech or SaaS environments. Emphasise any hands-on experience with digital campaigns and tools that drive measurable results.
Craft a Compelling Cover Letter: In your cover letter, clearly outline your experience and how it aligns with the responsibilities of the Digital Marketing Lead role. Be specific about your achievements in previous roles and how they can contribute to FIDO Tech's mission.
Showcase Creativity and Strategy: Demonstrate your creative thinking and strategic approach in both your CV and cover letter. Provide examples of successful campaigns you've led and how you used data to improve results.
Highlight Collaboration Skills: Since the role involves working closely with various teams, mention any collaborative projects you've been part of. Highlight your ability to work with sales, product, and brand teams to create impactful content.
How to prepare for a job interview at Fido Tech Limited
✨Showcase Your Digital Campaign Experience
Be prepared to discuss specific digital campaigns you've managed in a B2B tech or SaaS environment. Highlight the tools you used, the strategies you implemented, and the measurable results you achieved.
✨Demonstrate Creativity with Commercial Insight
FIDO Tech is looking for someone who can blend creativity with commercial acumen. Bring examples of how your creative ideas have led to successful marketing outcomes, and be ready to explain your thought process.
✨Familiarise Yourself with Their Brand and Mission
Research FIDO Tech's mission to combat water loss through AI. Understanding their values and goals will help you align your answers with their vision during the interview.
✨Prepare Questions About Collaboration
Since the role involves working closely with Sales, Product, and Brand teams, prepare insightful questions about how these departments collaborate. This shows your interest in teamwork and understanding of the company's structure.
