Founded in 1946, Fidia is an Italian multinational pharmaceutical company, with R&D, manufacturing, marketing and sales capabilities, and an extensive product portfolio, mainly based on Hyaluronic Acid, in strategic therapeutic areas such as Joint Care, Eye Care, Skin Care, Specialty Care, Health&Wellness Care. Headquartered in Abano Terme (PD), Fidia extends its global reach through local partners and distributors in 120+ countries worldwide, as well as with wholly owned subsidiaries. Job Description With the aim of strengthening our Team in the
United Kingdom
, we are recruiting a Brand Manager – Eye Care. We are seeking an experienced Brand Manager to lead the marketing strategy, product launches and growth of our UK portfolio. Working closely with cross-functional teams in the UK and globally, you will develop and execute brand strategies tailored to local market needs, generate customer insights, drive customer engagement and support commercial success. This role offers the opportunity to shape product performance, lead launch readiness activities and contribute to the expansion of Fidia's portfolio across existing and new therapy areas. You will play a key role in identifying market opportunities, influencing strategic direction and ensuring all activities are delivered in line with regulatory and industry standards. Main Responsibilities:
Develop and execute UK brand and product strategies aligned with business objectives and portfolio priorities
Act as the UK marketing lead for assigned products and represent Marketing within the UK Leadership Team
Adapt and implement global marketing strategies, campaigns and materials for the UK market
Lead product launch planning and launch readiness activities to support successful market introductions
Coordinate cross-functional projects with Sales, Medical, Regulatory, Market Access, Supply Chain and Global Marketing teams
Deliver omnichannel marketing campaigns and customer engagement initiatives across digital and traditional channels
Generate customer insights and monitor market trends, competitor activity and NHS developments to inform strategy and identify opportunities.
Track product performance, market share and campaign effectiveness, providing recommendations to drive growth
Build strong relationships with healthcare professionals, key opinion leaders and other external stakeholders
Manage budgets, resources and agency partners while ensuring compliance with regulatory requirements and industry standards
Requirements: University degree in Life Sciences or a related discipline; MBA or postgraduate qualification in Pharmaceutical Business is a plus
Several years of experience in the pharmaceutical industry, including successful commercial, sales and/or marketing roles
Solid people leadership experience, ideally with first-line management responsibility
Strong knowledge of pharmaceutical product launch planning and execution
Proven experience in strategic marketing, brand management and portfolio development
Strong analytical skills with experience in market research, competitor analysis and performance tracking
Demonstrated ability to work effectively in cross-functional and international environments
Experience generating customer insights and translating them into successful commercial strategies
Knowledge of omnichannel marketing, digital engagement tools and CRM platforms
Good understanding of pharmaceutical compliance requirements, including ABPI Code standards
Strong commercial and financial acumen with budget management experience
Adaptable, proactive and able to manage multiple priorities across therapy areas and evolving business needs
Our offer: Permanent contract
Car Allowance
Private Medical Insurance
Pension (10% employer contribution)
Fidia benefits: In Fidia you will have unlimited access to training and coaching programs aligned with market best practices and opportunities for professional development through participation in internal job posting processes, pension fund with company integration and health fund, merit review and referral programs, company canteen, staff discounts and access to the flu vaccination campaign. Fidia Farmaceutici promotes parity and inclusion in all its actions. All people from the status of candidate to that of employee and throughout the duration of their employment relationship are entitled to the same opportunities and protections regardless of gender identity, sexual orientation, ethnicity, migration background, religion, nationality, age. All company procedures are therefore drafted in compliance with the principles expressed in the previous point; any divergences should be promptly brought to the attention of the People & Culture Department.
