At a Glance
- Tasks: Lead regional marketing strategies and execute impactful campaigns across the UK and Ireland.
- Company: Join VIPRE Security Group, a global leader in cybersecurity and data protection.
- Benefits: Enjoy competitive salaries, health benefits, and a strong focus on work-life balance.
- Other info: Dynamic team culture with opportunities for professional growth and recognition.
- Why this job: Make a real impact in a fast-paced environment while growing your marketing skills.
- Qualifications: Experience in B2B marketing, strong communication skills, and a creative mindset.
The predicted salary is between 50000 - 60000 £ per year.
The Opportunity:
At VIPRE Security Group, we are seeking a Field Marketing Manager to lead our regional expansion across the UK and Ireland. In this pivotal role, you will be the force behind our local brand presence, translating global cybersecurity strategies into high-impact regional campaigns. We are looking for a commercially minded marketer who can bridge the gap between digital strategy and sales execution, ensuring VIPRE remains the partner of choice in a competitive landscape.
Key Responsibilities:
- Regional Strategy & Execution: Develop and implement bespoke field marketing plans designed to drive brand awareness and generate high-quality leads within the UK market.
- Event Management: Lead the end-to-end planning and execution of industry trade shows, corporate events, and executive roundtables.
- Sales Alignment: Act as a strategic partner to the regional sales teams, ensuring all marketing initiatives are tightly aligned with local sales targets and territory goals.
- Budgetary Oversight: Manage the UK marketing budget with precision, tracking ROI and providing detailed reporting on the commercial impact of all activities.
- Content Localisation: Serve as the primary liaison to the global content team to produce and distribute marketing collateral (brochures, presentations, and sales kits) tailored for the British audience.
- Marketing Automation: Collaborate with the digital team to ensure seamless execution of email journeys and lead-nurture campaigns using Pardot and Salesforce.
- Channel Strategy: Drive both "to-partner" and "through-partner" marketing strategies to strengthen our channel ecosystem.
- Partner Enablement: Oversee the management of VIPRE’s PRM system and partner portals to ensure our resellers have the tools required to scale.
Job Qualifications:
- Proven Field Experience: Significant experience in B2B marketing, ideally within the cybersecurity or SaaS sectors.
- Communication Excellence: Strong written and verbal skills with the ability to influence stakeholders and engage diverse audiences persuasively.
- Analytical Mindset: Proficiency in analysing market trends and campaign performance data to drive informed strategic decision-making.
- Strategic & Creative Thinking: Ability to think "outside the box" to create innovative campaigns while maintaining a long-term strategic focus aligned with company goals.
- Technical Proficiency: Hands-on experience with CRM systems (Salesforce), Marketing Automation (Pardot), and Partner Relationship Management (PRM) tools.
- Project Management: Exceptional organisational skills with the ability to manage multiple complex projects and events simultaneously under tight deadlines.
- Sales Acumen: A deep understanding of the sales lifecycle and a commitment to a customer-centric mindset that prioritises delivering value.
- Adaptability: A flexible approach to work, with the ability to pivot quickly in response to changing market conditions or customer needs.
About VIPRE Security Group:
VIPRE Security Group, part of Ziff Davis Inc. (NASDAQ: ZD), is an award-winning global cybersecurity, privacy and data protection company. VIPRE Security Group is a global organization that protects millions of consumers and businesses including some very well-known brands. Backed by cutting-edge machine learning, one of the world’s largest threat intelligence clouds and real-time behaviour monitoring, the VIPRE Security Group delivers unmatched protection against today’s most aggressive threats.
Our Benefits:
VIPRE Security Group offers competitive salaries in addition to robust, health and wellness-focused benefits. We are committed to work-life balance with paid time off when you need it. At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
Compensation Range:
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job-related knowledge, skills, experience, and geographic location. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
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