At a Glance
- Tasks: Lead regional marketing strategies and execute impactful campaigns across the UK and Ireland.
- Company: Join VIPRE Security Group, a global leader in cybersecurity and data protection.
- Benefits: Enjoy competitive salaries, health benefits, and a strong focus on work-life balance.
- Other info: Opportunities for professional growth and a supportive, inclusive workplace culture.
- Why this job: Make a real impact in a fast-paced environment while driving brand awareness.
- Qualifications: Experience in B2B marketing, especially in cybersecurity or SaaS, is essential.
The predicted salary is between 50000 - 65000 £ per year.
The Opportunity: At VIPRE Security Group, we are seeking a Field Marketing Manager to lead our regional expansion across the UK and Ireland. In this pivotal role, you will be the force behind our local brand presence, translating global cybersecurity strategies into high-impact regional campaigns. We are looking for a commercially minded marketer who can bridge the gap between digital strategy and sales execution, ensuring VIPRE remains the partner of choice in a competitive landscape.
Key Responsibilities:
- Regional Strategy & Execution: Develop and implement bespoke field marketing plans designed to drive brand awareness and generate high-quality leads within the UK market.
- Event Management: Lead the end-to-end planning and execution of industry trade shows, corporate events, and executive roundtables.
- Sales Alignment: Act as a strategic partner to the regional sales teams, ensuring all marketing initiatives are tightly aligned with local sales targets and territory goals.
- Budgetary Oversight: Manage the UK marketing budget with precision, tracking ROI and providing detailed reporting on the commercial impact of all activities.
- Content Localisation: Serve as the primary liaison to the global content team to produce and distribute marketing collateral (brochures, presentations, and sales kits) tailored for the British audience.
- Marketing Automation: Collaborate with the digital team to ensure seamless execution of email journeys and lead-nurture campaigns using Pardot and Salesforce.
- Channel Strategy: Drive both 'to-partner' and 'through-partner' marketing strategies to strengthen our channel ecosystem.
- Partner Enablement: Oversee the management of VIPRE’s PRM system and partner portals to ensure our resellers have the tools required to scale.
Job Qualifications:
- Proven Field Experience: Significant experience in B2B marketing, ideally within the cybersecurity or SaaS sectors.
- Communication Excellence: Strong written and verbal skills with the ability to influence stakeholders and engage diverse audiences persuasively.
- Analytical Mindset: Proficiency in analysing market trends and campaign performance data to drive informed strategic decision-making.
- Strategic & Creative Thinking: Ability to think 'outside the box' to create innovative campaigns while maintaining a long-term strategic focus aligned with company goals.
- Technical Proficiency: Hands-on experience with CRM systems (Salesforce), Marketing Automation (Pardot), and Partner Relationship Management (PRM) tools.
- Project Management: Exceptional organisational skills with the ability to manage multiple complex projects and events simultaneously under tight deadlines.
- Sales Acumen: A deep understanding of the sales lifecycle and a commitment to a customer-centric mindset that prioritises delivering value.
- Adaptability: A flexible approach to work, with the ability to pivot quickly in response to changing market conditions or customer needs.
About VIPRE Security Group: VIPRE Security Group, part of Ziff Davis Inc. (NASDAQ: ZD), is an award-winning global cybersecurity, privacy and data protection company. VIPRE Security Group is a global organization that protects millions of consumers and businesses including some very well-known brands. Backed by cutting-edge machine learning, one of the world’s largest threat intelligence clouds and real-time behaviour monitoring, the VIPRE Security Group delivers unmatched protection against today’s most aggressive threats.
Our Benefits: VIPRE Security Group offers competitive salaries in addition to robust, health and wellness-focused benefits. We are committed to work-life balance with paid time off when you need it. At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
Compensation Range: Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job-related knowledge, skills, experience, and geographic location. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
Field Marketer UK employer: Fideo Intelligence
At VIPRE Security Group, we pride ourselves on being an exceptional employer that champions work-life balance and employee well-being. Our vibrant work culture fosters collaboration and innovation, providing ample opportunities for professional growth through mentorship and educational support. Located in the UK, our team enjoys competitive salaries, robust benefits, and a commitment to diversity and inclusion, making it a rewarding place to build a meaningful career in cybersecurity.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketer UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fideo Intelligence and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fideo Intelligence are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fideo Intelligence on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fideo Intelligence. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketer UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fideo Intelligence. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fideo Intelligence:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fideo Intelligence’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fideo Intelligence
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fideo Intelligence will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fideo Intelligence, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
