Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create engaging copy for customer communications and marketing campaigns.
- Company: Join Fidelity International, a global leader in investment services with over 50 years of experience.
- Benefits: Enjoy flexible working options, a comprehensive benefits package, and a focus on your wellbeing.
- Why this job: Make a real impact by connecting with customers and helping them build their financial futures.
- Qualifications: Proven copywriting skills, industry knowledge, and strong organisational abilities required.
- Other info: Opportunity to work in a dynamic team and develop your personal skills.
The predicted salary is between 36000 - 60000 £ per year.
Customer Engagement Copywriter – Manager page is loaded
Customer Engagement Copywriter – Manager
Apply locations Kingswood Fields Office time type Full time posted on Posted Yesterday time left to apply End Date: August 21, 2025 (13 days left to apply) job requisition id J59848
About the Opportunity
Job Type: PermanentApplication Deadline: 21 August 2025
Job Description
Title Customer Engagement Copywriter – Manager
Department Customer Engagament & Retention Marketing, GPS Marketing
Location Kingswood, Surrey
Reports To Head of Customer Engagement & Retention Marketing
Level 5
With a global presence across more than 25 locations around the world, Fidelity International (FIL) provides investment services and retirement expertise to everyone from central banks and financial institutions to wealth managersand private individuals. We’re proud to have been helping our clients build better financial futures for over 50 years.
About your team
With FIL’s Global Platform Solutions (GPS) our vision is to be a leading, multinational provider of investment solutions, wealth management and retirement services, offering our customers the very best of Fidelity.
The Customer Growth and Retention Marketing Team play a crucial role in developing and deploying strategies to accelerate revenue generated from Prospects, our Investors and Members. By attracting new prospects and retaining our customers to become their Pension and Investment Platform of choice.
Because with the right trusted partner, investing becomes more than a financial decision — it\’s about helping our customers build the life they want and empowering them to feel engaged with their future and investments. So, join our team and be part of delivering our exciting vision.
About your role
As the Customer Engagement Copywriter – Manager, you’ll write clear, compelling copy that makes meaningful connections with our customers, driving action, measurable results and loyalty. You’ll support both our Personal Investing Investors and Workplace Pension Members.
You’ll work with stakeholders across the business to craft experiences that build trust, drive action and deliver measurable results. From everyday service communications to broader marketing campaigns, your words will make a real impact.
About your role
Write day-to-day customer communications:
-
Create operational updates and service messages via email, letters (for customers without email addresses), SMS texts, and service pages on our website.
-
Ensure complex or important information is conveyed in a clear, simple, and easy-to-understand way- so that customers can invest with confidence.
Develop marketing content across owned channels:
-
Craft hero copy for campaign emails, in-app prompts, tool tips, SMS messages, website updates and organic social posts to support delivery of marketing objectives.
-
Guide customers through their journeys with clear, motivating calls to action.
Champion Fidelity’s tone of voice: You’ll champion Fidelity’s tone of voice across everything you write – making sure every message feels human, consistent and aligned with our brand.
Collaborate with cross-functional teams: You’ll work closely with a range of internal teams including marketing, digital, product, and compliance – and with External Agencies. Collaborating to shape seamless customer experiences that build trust and deliver measurable. results. You’ll be expected to manage multiple initiatives simultaneously, effectively prioritising tasks and aligning stakeholder expectations.
Competitor Analysis and Benchmarking: You’ll conduct regular competitor analysis to gain market insights and maintain a competitive advantage. Integrating findings into your content approach. Performance analysis and content optimisation: As part of a test-and-learn environment, you’ll regularly review performance data, iterate on your copy and optimise content to boost engagement and reduce drop-off.
About you
Key competencies and experience:
-
Copywriting flair: Proven ability to craft clear, compelling messaging that drives engagement and conversion across multiple channels. You’re as happy writing an email as a social post.
-
Industry experience: A solid grasp of the investment and retirement landscape (including both personal and workplace pensions) and skilled at explaining complicated products in a simple and engaging way for both B2B and B2C audiences. Ideally experience of workplace pensions and an understanding of the role of financial wellness in employer and member communications.
-
Qualifications: Relevant qualification which demonstrates an ability in excellent written English, strong attention to detail and adaptable editing for various media.
-
Project management: Strong organisational skills with attention to detail. Able to work in a fast-paced environment and manage multiple projects simultaneously. Curious thinker adopting a proactive approach to problem-solving and innovation.
-
Digital tools and reporting: Familiarity with email/CRM platforms (e.g. Marketo, Salesforce) and comfortable measuring performance in Google or Adobe Analytics. Able to identify trends, performance gaps and opportunities.
-
Stakeholder Management: Experience in establishing effective working relationships built on trust with colleagues and external vendors. Able to effectively understand stakeholder needs, leverage open dialogue, establish clear expectations and regularly update stakeholders on progress.
-
Brand and compliance know-how: Used to working to brand guidelines. Experience of working with compliance and understanding regulatory requirements in marketing.
-
Team player: Enthusiastic, motivated and positive, with the drive to make an impact.
-
Focus on Personal Development: Passion for personal development (technical expertise and core competencies), focused on keeping up to date with the latest technical, industry and competency trends and best practise. Proven experience of upskilling others would be an advantage.
Feel rewarded
For starters, we’ll offer you a comprehensive benefits package. We’ll value your wellbeing and support your development. And we’ll be as flexible as we can about where and when you work – finding a balance that works for all of us. It’s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.
For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.
#J-18808-Ljbffr
Customer Engagement Copywriter – Manager employer: Fidelity International
Contact Detail:
Fidelity International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Engagement Copywriter – Manager
✨Tip Number 1
Familiarise yourself with Fidelity's tone of voice and brand guidelines. This will help you align your writing style with their expectations, making it easier to demonstrate your fit for the role during interviews.
✨Tip Number 2
Research the investment and retirement landscape thoroughly. Understanding the nuances of personal and workplace pensions will allow you to speak confidently about industry trends and challenges in your conversations with the hiring team.
✨Tip Number 3
Prepare examples of your previous work that showcase your copywriting flair across different channels. Being able to discuss specific campaigns or projects where your writing drove engagement will set you apart from other candidates.
✨Tip Number 4
Network with current or former employees of Fidelity International. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage during your application process.
We think you need these skills to ace Customer Engagement Copywriter – Manager
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Customer Engagement Copywriter – Manager position. Tailor your application to highlight how your skills and experiences align with the job description.
Showcase Your Copywriting Skills: Include examples of your previous copywriting work that demonstrate your ability to create clear and compelling messaging. Highlight any experience you have in crafting content for both B2B and B2C audiences, especially in the investment and retirement sectors.
Emphasise Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you successfully collaborated with cross-functional teams. This could include marketing, digital, or compliance teams, showcasing your ability to manage multiple initiatives.
Tailor Your Tone: Fidelity values a human and consistent tone of voice. Make sure your application reflects this by using a conversational yet professional tone throughout your CV and cover letter. Show that you can adapt your writing style to fit the brand's voice.
How to prepare for a job interview at Fidelity International
✨Showcase Your Copywriting Skills
Prepare examples of your previous work that demonstrate your ability to write clear and compelling copy. Be ready to discuss how your writing has driven engagement and conversion in past roles.
✨Understand the Financial Landscape
Familiarise yourself with the investment and retirement sectors, particularly workplace pensions. Being able to explain complex financial concepts in simple terms will show your expertise and understanding of the industry.
✨Demonstrate Project Management Abilities
Be prepared to discuss how you manage multiple projects simultaneously. Share specific examples of how you've prioritised tasks and met deadlines in a fast-paced environment.
✨Engage with Stakeholders
Highlight your experience in building effective working relationships with colleagues and external vendors. Discuss how you ensure open communication and manage stakeholder expectations throughout projects.