At a Glance
- Tasks: Lead Fibeo's commercial strategy, driving customer acquisition and brand growth.
- Company: Join a pioneering Scottish ISP with an innovative ownership model.
- Benefits: Attractive equity participation and structured transition to cash remuneration.
- Other info: Fast-paced environment with ambitious plans for market entry and growth.
- Why this job: Shape the future of a scalable ISP and make a real impact.
- Qualifications: Proven experience in senior commercial leadership within telecoms or subscription services.
The predicted salary is between 100000 - 150000 £ per year.
The Role
We are seeking a commercially rigorous Chief Revenue Officer to take full executive responsibility for Fibeo’s commercial function, spanning sales, marketing and brand, from pre-launch readiness through to live operations, scale-up, and beyond. This is a formative executive appointment. The CRO will own and lead the complete customer acquisition and growth engine, ensuring commercial strategy, brand positioning, and revenue delivery are embedded from the outset and aligned with Fibeo’s customer-ownership model.
Core Responsibilities
- Define and execute Fibeo’s end-to-end commercial strategy aligned to launch and growth objectives
- Own brand strategy and positioning, working with external creative and agency partners
- Build and lead go-to-market strategy across retail and wholesale channels
- Establish and scale customer acquisition channels, including direct mail, digital and partnership marketing
- Lead pricing strategy and commercial proposition development
- Develop and manage the sales function, including channel partnerships and direct sales
- Provide structured board-level reporting on commercial performance, pipeline and growth metrics
Who We Are Looking For
- Proven CRO, CMO, CSO or senior commercial leadership experience within an ISP, telecoms or subscription-led consumer environment
- Demonstrable experience building brand and go-to-market strategy from early stage
- Experience scaling acquisition channels through high-growth phases
- Strong understanding of regulatory and advertising requirements within UK telecoms
- Experience managing significant marketing and sales budgets with a focus on efficient customer acquisition cost and long-term sustainability
- Comfortable operating at executive and board level
- Alignment with Fibeo’s long-term, customer and governance led approach
- Comfortable operating in an early-stage, equity-led environment prior to full cash remuneration
The Package
- Attractive equity participation from the outset
- Structured transition to cash remuneration as the business scales
- The opportunity to build a nationally scalable Scottish ISP from first principles under an industry-first ownership model
Please note: This is not a traditional salaried CRO role at inception. It is intended for a senior and established commercial leader motivated by ownership and responsibility, and who enjoys generating value through the delivery of growth and long-term outcomes. We have ambitious plans for market entry and scale-up. We will therefore be prioritising candidates who can demonstrate readiness to move quickly. Interviews will involve an initial informal 30-min conversation with our Chief Executive. We don’t like unnecessary bureaucracy, so shortlisted applicants will then proceed to formal interview with our Chairman as the next and final stage.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Revenue Officer in Ayr
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✨Engage in Professional Networks
Join professional management associations relevant to your career goals. These networks often host workshops, panels, and networking events that can put you in front of hiring managers. Plus, they can give you the scoop on upcoming roles, such as the full-time positions with companies like Fibeo.
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We think you need these skills to ace Chief Revenue Officer in Ayr
Some tips for your application 🫡
Show Us Your Leadership Skills:In the corporate leadership and management field, it's essential to highlight your leadership experience. Use your CV to flesh out examples of how you've led teams to success or managed significant projects. We want to see specific instances where your actions made a tangible difference in your previous roles!
Quantify Your Achievements:Numbers talk, especially in management! When detailing your achievements in your CV or cover letter, don’t just say you improved team performance. Instead, say you boosted productivity by 30% over six months through effective strategy implementation. This makes your application pop and shows us what you can bring to Fibeo.
Craft a Compelling Cover Letter:Your cover letter is your chance to narrate your professional journey. We’re looking for motivation and a clear understanding of what corporate leadership means to you. Dive into your aspirations and how they align with the values and vision of Fibeo. Make it personal – we want to get to know you!
Tailor Your CV for Management Roles:Ensure your CV reflects the management skills that are essential for this role. Focus on competencies like strategic planning, team building, and problem-solving. Use a clean layout, and don’t forget to align your experiences with those keywords mentioned in the job listing. This will help you stand out from the crowd!
How to prepare for a job interview at Fibeo
✨Showcase Your Leadership Style
You’ll want to thoroughly convey your unique approach to leadership. During the interview with Fibeo, be ready to share real-life examples of how you've inspired and motivated teams in the past. Think about specific achievements that illustrate your strategic thinking and your ability to drive results.
✨Brush Up on Management Theories
Expect some technical questions related to management theories and practices. Brush up on concepts like transformational leadership, servant leadership, or situational leadership. Be prepared to discuss how you would apply these theories to the role at Fibeo, especially in the specific context of the challenges they’re currently facing.
✨Craft Your Vision for the Company
Since this is a full-time leadership role, spending time thinking about your vision for Fibeo could really set you apart. Consider potential strategies for growth and how you would lead teams towards achieving them. This shows not just enthusiasm, but also strategic foresight that they’ll likely be looking for in a candidate.
✨Emphasise Team Dynamics and Culture
In corporate leadership, team dynamics and organisational culture are everything. Be ready to discuss how you've fostered a positive work environment in previous roles. Bring up examples of how you've managed diverse teams effectively—this will resonate well at Fibeo as they’re likely seeking a candidate who can enhance their workplace culture.
