At a Glance
- Tasks: Lead the expansion of a pet tech brand in Europe, focusing on UK and Germany.
- Company: Join a dynamic pet tech company with a passion for innovation.
- Benefits: Competitive salary, travel opportunities, and a chance to shape the brand's future.
- Other info: Exciting opportunity for growth in a fast-paced environment.
- Why this job: Be a key player in scaling a brand that loves pets as much as you do.
- Qualifications: Experience in strategic leadership and marketing, with a hands-on approach.
The predicted salary is between 63000 - 77000 £ per year.
Fi is seeking a General Manager, Europe to lead expansion across the region, with UK and Germany as top markets. You’ll own regional P&L and go-to-market strategy, reporting to our Chief Growth and Marketing Officer, and act as Fi's on the ground leader across Europe.
You’ll partner closely with our central marketing teams to localize channels for European pet owners. This is a hands-on role for someone who operates as both strategic leader and execution-focused marketer, with travel within
#J-18808-Ljbffr
GM, Europe — Scale a Pet Tech Brand (UK & Germany) employer: Fi
At Fi, we pride ourselves on being an innovative employer that values collaboration and creativity in transforming the pet industry. Our dynamic work culture fosters personal and professional growth, offering flexible PTO, comprehensive health benefits, and unique perks like a dog-friendly office and annual donations to pet charities. Join us in redefining pet ownership while enjoying the opportunity to lead our European expansion from vibrant locations like the UK and Germany, where your contributions will directly impact the lives of pets and their owners.
StudySmarter Expert Advice🤫
We think this is how you could land GM, Europe — Scale a Pet Tech Brand (UK & Germany)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fi and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fi are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fi on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fi. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GM, Europe — Scale a Pet Tech Brand (UK & Germany)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fi. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fi:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fi’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fi
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fi will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fi, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
