Art Director and Creative Producer in Bradford

FGH Business Centre 66-70 Vicar Ln, Bradford BD1 5AJ • Hybrid flexibility

Are you an experienced Art Director and creative professional looking for a new opportunity to elevate your career? Now is a fantastic time to join our friendly, customer focussed Creative Team. As Art Director and Creative Producer at FGH, you will be responsible for shaping and delivering compelling campaign and e-commerce photography across our portfolio of brands, including Freemans and Kaleidoscope.

About The Role

Working closely with the Head of Creative, Buying, Merchandising and Marketing teams, you will lead the planning, and execution of photography and content shoots, ensuring every asset reflects the brand vision and campaign objectives while supporting commercial objectives. With curiosity, energy and a passion for visual storytelling, you will continually seek opportunities to elevate our campaign and e-comm imagery, and challenge conventions to help push our brands forward in an ever-changing market. This is a highly collaborative role requiring strong creative judgement, exceptional art direction expertise, production knowledge, and a keen eye for fashion and homeware styling. You will build trusted relationships with internal stakeholders and external partners, bringing together the right talent, locations and resources to deliver best-in-class creative.

Accountabilities

• Art Direction
  • Lead the art direction of seasonal campaigns, brand content and e-commerce photography across lifestyle, model and still-life imagery.
  • Develop moodboards, shot lists and creative presentations that align with brand, customer and campaign objectives.
  • Art direct photography shoots both in-studio and on location, ensuring imagery is creatively inspiring, commercially effective and aligned to brand standards.
  • Direct photographers, stylists, hair and make-up artists, set designers and other creative partners on set.
  • Maintain consistency, quality and creative excellence across all visual outputs.
• Creative Production
  • Plan and oversee e-commerce shoots, ensuring they are delivered on time, within budget and to the highest creative standards.
  • Support on campaign and content shoots, partnering with external production agencies when necessary.
  • Source and manage locations, studios, photographers, stylists, crew and external suppliers.
  • Lead on shoot production, including schedules, call sheets, logistics, sample management and shoot preparation.
  • Manage image selection and provide clear direction to post-production and retouching teams, ensuring final assets meet brand expectations.
• Creative Network
  • Build and maintain a strong network of model agencies, talent, photographers, stylists, locations and production partners.
  • Lead model casting and talent selection, ensuring relevance to our customer and alignment with our brand proposition.
  • Proactively identify emerging talent, trends and creative opportunities that evolve and elevate the brand aesthetic.
• Cross-Functional Collaboration
  • Partner closely with Buying, Merchandising, Marketing and Brand teams to understand product priorities, customer needs and commercial objectives.
  • Present creative concepts, casting recommendations and production plans to stakeholders, gaining alignment and buy-in.
  • Build strong, collaborative relationships across the business to ensure creative ambitions and commercial goals are successfully met.
• Trend & Market Awareness
  • Stay informed on fashion, home, photography, creative, styling and cultural trends, as well as competitor activity.
  • Identify opportunities to innovate and continually improve creative output, production efficiencies and customer engagement.
  • Bring fresh ideas, inspiration and best practice to the wider creative team.

Skills & Experience

• Proven experience in Art Direction, Creative Production and styling within a fashion, retail or lifestyle environment.
• Strong portfolio demonstrating campaign, e-commerce and content photography.
• Experience art directing model, lifestyle and still-life photography.
• Excellent understanding of photographic production processes, budgeting and shoot management.
• Established network of model agencies, photographers, stylists, locations and creative suppliers.
• Strong stakeholder management, communication and presentation skills.
• Commercially aware, with the ability to balance creative excellence with business objectives.
• Highly organised, with excellent planning and project management skills.
• Confident leading shoots, directing talent and making creative decisions under pressure.

Team Management

• Lead, mentor and inspire members of the creative team, fostering a culture of collaboration, creativity and continuous improvement.
• Set clear objectives for direct reports, providing regular coaching, feedback and development support.
• Manage performance effectively, recognising success and addressing challenges in a constructive and timely manner.
• Support succession planning and identify opportunities to develop future creative talent.

About You

• Able to commute to Bradford city centre and attend photo shoots on location, UK & overseas.
• Proven technical and creative experience within fashion and lifestyle.
• Expertise in art direction.
• Expertise in shoot production.
• Experience working as a fashion stylist.
• A network within the fashion and lifestyle industries is highly desirable.
• An understanding of budget management.
• You are a proactive, self-starter.
• Excellent communication and time management skills.
• Excellent English written and verbal skills.
• Strong problem-solving and decision-making skills.
• Strong organisational and file management skills.
• Proven experience of managing teams/individuals.
• Flexibility and enthusiasm, with the ability to work under pressure and sometimes to tight timelines.

About Us

For over 100 years, Freemans has been at the forefront of home shopping, delivering quality products and exceptional service. We’ve accepted the challenge to transform our business into a modern, digital-first retailer. Based in West Yorkshire and part of the OTTO group, Freemans Grattan Holdings (FGH) is the home of brands such as Freemans, Grattan, Kaleidoscope and Curvissa.

What We Offer You

• FLEXIBILITY We offer a range of hybrid and flexible working options to help you achieve a healthy work life balance. Our full time head office colleagues work a minimum of 2 days per week in the office, allowing the perfect balance between collaborative in-person team work and the flexibility to work from home.
• TRAINING & DEVELOPMENT Turning your job into a career is a real passion for us and our development programmes will enable you to grow in role. We offer clear career pathways that will show you the way, outlining the skills, behaviours and knowledge needed to perform at the next step. We invest in our colleagues, giving them all the opportunity to progress.
• INCLUSIVITY As a business, we depend on a fusion of identities, characteristics, backgrounds, and cultures to fully appreciate our people and our customers. Freemans has a long-standing commitment to ensuring fairness and balance. Our company is an inclusive organisation where everybody can make the most of their talent and abilities. Our pay, reward, and progression approach is based solely on fairness and merit.

Benefits

We firmly believe that we should reward our brilliant people with extensive benefits to help them stay healthy, relax and re-energise, have fun, manage the day-to-day and plan for the future. Here are just some of our great benefits for this role:

• Competitive salary, car allowance and annual bonus scheme.
• 37 days holiday.
• Private Medical Insurance and Healthcare cash plan.
• Competitive pension scheme.
• Paid paternity and maternity leave.
• Incredible staff discounts.
• Subsidised Canteen.

Ready to apply? If you’re excited about this opportunity and want to join FGH, click apply now to send us your application. Please be sure to include a link to your design portfolio on your CV.