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- Tasks: Lead a team to optimise conversion and enhance customer experience in a luxury brand.
- Company: Join Ffern, a rapidly growing luxury brand with a focus on performance marketing.
- Benefits: Enjoy private healthcare, generous pension contributions, and flexible working arrangements.
- Why this job: Shape the future of luxury ecommerce and drive impactful growth strategies.
- Qualifications: 3+ years in product growth with a focus on conversion optimisation and A/B testing.
- Other info: Be part of a dynamic team in a fast-paced environment with excellent career progression.
The predicted salary is between 36000 - 60000 £ per year.
We’re solving a rare problem: Performance led, high ROI growth with a world-class brand at the center; pairing exceptionally crafted content with rigorous performance marketing. We’re hiring for a Product Lead - Conversion to own a conversion experience unlike anything else in the market: A high-emotion, high-consideration luxury funnel that’s closer to editorial storytelling than traditional ecommerce.
After experiencing 300% growth over the last two years, Ffern is building a team of digital product pods. Sat within the growth team, you’ll be leading the highest impact pod, conversion pod, taking responsibility for our primary acquisition funnel and managing a team of 4 (designers and software engineers). You’ll directly shape how product is developed and iterated at Ffern, setting standards for AB testing, roadmapping, and product management work. You’ll join a team of 80, and shape what is fast becoming an iconic luxury brand.
What you’ll do:
- Own the primary acquisition route from onboarding through to monetization, leading a team of 4.
- Drive successful subscriber growth through robust experimentation in pricing, packaging, payments and upsells.
- Identify and evaluate opportunities for new monetization models that drive meaningful revenue growth.
- Create consistent frameworks and metrics, reporting, processes, and measurement systems for growth efforts and experiments.
- Create an outstanding end-to-end customer experience by pairing rapid, iterative testing with thoughtful and considered narrative design.
- Directly shape experimentation stack, tooling and modelling, and evangelize it within Ffern.
What we’re looking for:
Must Haves:
- 3+ years in product growth, with emphasis on conversion optimisation and onboarding funnels, ideally in a B2C startup.
- Proven expertise in designing, running, and analysing A/B tests to improve conversion, engagement, and retention.
- Track record of working effectively with designers, engineers, and cross‑functional teams to deliver growth outcomes.
- Ability to prioritise ruthlessly and deliver high impact quickly.
- Data‑driven, insight‑led, and experimentation‑focused mindset.
- Strong intuition for brand and editorial quality.
- Subscription experience.
Nice to haves:
- Subscription ecommerce experience.
- Ownership experience of a performance marketing focused acquisition funnel.
- SQL for data analysis.
Benefits:
- Private Healthcare - Full private healthcare with Vitality.
- Pension Contribution - We switch the standard pension contributions and offer 5% employer and 3% employee contributions, as a salary sacrifice scheme for tax‑efficient saving.
- Ffern Membership - All team members enrolled onto Ffern ledger, receiving both the EDP and candle each season.
- Annual Leave - 25 days increasing up to 28 days with each additional year of service.
- Flexible working - 3 days in our London office.
Product Lead - Conversion employer: Ffern
Contact Detail:
Ffern Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Lead - Conversion
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Ffern. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you've got a portfolio or case studies showcasing your conversion optimisation work, make sure to have them ready. Visuals can speak louder than words!
✨Tip Number 3
Prepare for the interview by diving deep into Ffern's brand and products. Understand their unique approach to luxury and performance marketing so you can align your experience with their vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team.
We think you need these skills to ace Product Lead - Conversion
Some tips for your application 🫡
Show Your Passion for Product Growth: When you’re writing your application, let your enthusiasm for product growth shine through! We want to see how your experience aligns with our mission of creating a high-emotion, luxury conversion funnel. Share specific examples of how you've driven successful subscriber growth in the past.
Highlight Your A/B Testing Expertise: Make sure to emphasise your experience with A/B testing. We’re looking for someone who can design, run, and analyse tests effectively. Include any metrics or results that showcase your impact on conversion rates, engagement, and retention.
Demonstrate Cross-Functional Collaboration: We value teamwork at Ffern, so highlight your ability to work with designers, engineers, and other teams. Share stories that illustrate how you’ve collaborated to achieve growth outcomes, as this will show us you can lead our conversion pod effectively.
Tailor Your Application to Us: Don’t forget to tailor your application specifically to Ffern! Use our language and values in your writing to show you understand what we’re about. And remember, applying through our website is the best way to get your foot in the door!
How to prepare for a job interview at Ffern
✨Know Your Metrics
Make sure you’re familiar with key performance indicators related to conversion optimisation. Be ready to discuss how you've used data to drive decisions in your previous roles, especially around A/B testing and customer engagement.
✨Showcase Your Teamwork
Since you'll be leading a team of designers and engineers, highlight your experience working collaboratively. Share specific examples of how you’ve successfully partnered with cross-functional teams to achieve growth outcomes.
✨Emphasise Experimentation
Ffern values a data-driven and experimentation-focused mindset. Prepare to talk about your approach to rapid testing and iteration, and how you’ve created frameworks for measuring success in past projects.
✨Understand the Brand Narrative
Given the luxury focus of Ffern, it’s crucial to demonstrate your understanding of brand storytelling. Be ready to discuss how you can blend high-quality content with performance marketing to create an outstanding customer experience.