At a Glance
- Tasks: Lead performance marketing strategies and manage budgets across multiple channels.
- Company: Join a dynamic team at Ffern, where creativity meets data-driven marketing.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Be part of a forward-thinking team that embraces AI and automation.
- Why this job: Make a real impact by combining creative brilliance with cutting-edge performance marketing.
- Qualifications: 5+ years in performance marketing with expertise in Meta Ads and data analysis.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for a Performance Marketing Lead to own our performance engine entirely. We're solving a rare problem at Ffern: pairing world-class brand creative with rigorous, data-driven performance marketing at scale. We've grown over the last two years, powered by exceptionally crafted ad content and a performance engine that knows how to scale.
You'll take ownership of budgets across Meta and emerging channels, with the autonomy to build a team around you. You'll sit within a highly technical Growth team that runs product pods, conversion funnels, and lifecycle systems, reporting directly to the Head of Growth. We've already built AI agents to automate creative testing — but you'll be expected to push this further: finding new ways to use AI and automation across campaign management, reporting, creative analysis, and workflow orchestration.
What you'll do:
- Own Ffern's paid acquisition channels end-to-end: strategy, execution, optimisation, and reporting — starting with Meta and expanding into Google, TikTok, and beyond.
- Manage and scale eight-figure annual media budgets while maintaining strict unit economics targets across CPA, LTV:CAC, and payback period.
- Lead channel diversification: identify, test, and scale new paid channels that unlock incremental spend at target efficiency.
- Partner with the Ads team to build a tight creative-performance feedback loop: surfacing what's working, why, and what to make next.
- Develop and own the measurement and attribution stack, ensuring we have clear, trustworthy data to make decisions from.
- Build and maintain AI-powered workflows and automations across campaign launches, reporting, and creative analysis.
- Contribute to Growth team strategy alongside pod leads for Conversion, Lifecycle, and Retention.
What we need:
Must haves:
- 5+ years in performance marketing, or 3+ years in a senior D2C growth role, with deep hands-on expertise in Meta Ads at scale.
- Experience managing eight-figure annual Meta budgets with accountability for efficiency targets — scaling spend profitably, not just maintaining it.
- You attribute signups and growth using first-party data outside of the ad platforms.
- Experience working closely with creative teams, with the ability to translate performance data into actionable creative briefs.
- You've automated campaign management using LLMs, automation platforms, and AI agents — and you're excited to keep pushing.
- Data-driven and commercially sharp — comfortable with CPA, LTV:CAC, payback period, and contribution margin as daily vocabulary, and you optimise for these wider business metrics, not just platform CPA.
- Confident operating as a standalone lead while a team is built around you.
- You default to running new experiments every week.
- Experience designing large-scale brand awareness tests using holdout groups or equivalent attribution methods.
Nice to haves:
- Experience in luxury, premium D2C, or subscription businesses.
- Hands‑on experience with Google Ads, TikTok Ads, or paid influencer channels.
- Experience with automation platforms (Make/Integromat, Zapier) or API-based workflow tooling.
- SQL or BI tooling experience for campaign and funnel analysis.
- Experience building a performance marketing team or function from scratch.
