Social Lead in London

At Ffern, social is a living, breathing extension of our rich seasonal worlds. It is a core pillar of our brand communication and helps us maintain an engaged and valued community. We are looking for a Social Lead to shape how Ffern shows up across key social platforms thoughtfully, beautifully, and with intent. Someone who understands that social is both a cultural space and a commercial lever, and who knows how to balance storytelling with scale.

This role sits at the intersection of brand, creativity, culture and growth. You will lead our organic social presence end-to-end: from strategy and execution to learning, and evolution.

You will own and evolve Ffern's organic social media strategy across all platforms—ensuring it reflects our brand world, supports business goals, and prepares the ground for long-term growth and acquisition. Working closely with Brand, Creative, Growth and Customer Service, you will ensure every post, story, and campaign feels intentional, considered, and distinctly Ffern.

• Social Strategy & Craft
  • Iterate and implement a best-in-class organic social strategy aligned with brand marketing objectives.
  • Own the social sign-off process, guiding ideas from concept to launch with clarity and confidence.
  • Partner closely with the Art Director and Creative Director to ensure social content feels fully embedded in the wider Ffern world.
  • Maintain a sharp balance between storytelling and commerciality, always with the customer experience front of mind.
• Creative Collaboration
  • Work hand-in-hand with creative producers to brief, shape, and refine assets ensuring they deliver on both vision and objective.
  • Repurpose and reimagine content from Film and Ads Studio into compelling social-first formats.
  • Collaborate with Growth, Design, Film and Ads Studio teams to deliver multi-channel campaigns to an exceptional standard.
• Culture, Innovation & Inspiration
  • Track cultural shifts, platform innovation and competitor activity bringing fresh, relevant ideas to the table.
  • Translate external inspiration into actionable opportunities for Ffern's campaign worlds.
  • Create quarterly social inspiration decks for the wider Brand team, highlighting new formats, behaviours and learnings (with support from the Social Media Executive).
• Performance & Learning
  • Track, analyse and report on social KPIs turning performance into insight, and insight into action.
  • Compile and present seasonal retros to the Brand team, identifying what worked, why it worked, and how we evolve next.
• Process, People & Community
  • Ensure social processes are clear, efficient and scalable—iterating systems as the team grows.
  • Support upskilling across the team where needed.
  • Liaise closely with the Customer Service team on community management, formats and risk mitigation.

• A strategic thinker with a creative instinct.
• Deeply fluent in social platforms, formats and culture.
• Comfortable leading conversations across creative, brand and growth teams.
• Confident turning data into decisions without losing sight of craft.
• Calm, collaborative and clear in how you communicate and sign off work.
• Someone who cares about detail but always keeps the bigger picture in view.
• Experience leading organic social for a premium, design-led or lifestyle brand is a strong plus.

• Private Healthcare - Full private healthcare with Vitality.
• Pension Contribution - We switch the standard pension contributions and offer 5% employer and 3% employee contributions, as a salary sacrifice scheme for tax-efficient saving.
• Ffern Membership - All team members enrolled onto Ffern ledger, receiving both the EDP and candle each season.
• Hybrid Working - Three days in office, Two days from home.
• Annual Leave - 25 days increasing up to 28 days with each additional year of service.

Ffern is built on patience, intention and respect for nature. We move thoughtfully, not loudly—and we believe social should do the same. You will be given real ownership, space to shape the role, and the chance to build something meaningful inside a brand that values creativity, depth and long-term thinking. If you are excited by the idea of shaping a quieter, richer kind of social presence we would love to hear from you.