Head of Brand (London)

The Role

As Head of Brand at Ffern, you will be a senior leader responsible for shaping and executing our brand strategy across all consumer touchpoints. You will lead and mentor the PR, Social Media, and Content teams, ensuring a cohesive and impactful brand narrative. The ideal candidate is a highly organized and operational leader, with a proven track record of effectively managing consumer brand PR and developing successful social media strategies. They will grasp the unique essence of the Ffern brand and be able to translate it into a compelling brand narrative, while proactively seeking opportunities to challenge existing norms.

Key Responsibilities

• Develop and implement a comprehensive brand strategy that aligns with our overall business objectives.
• Lead and manage the PR, Social Media, and Content teams, fostering a collaborative and high-performing environment.
• Oversee the development and execution of PR campaigns to enhance brand reputation and visibility.
• Define and implement best-in-class social media strategies to build brand awareness, engagement, and community.
• Guide the creation of compelling and consistent content across all platforms.
• Manage budgets and resources effectively to maximize brand impact.
• Monitor and analyze brand performance, providing regular reports and insights.
• Stay abreast of industry trends and best practices in brand management, PR, social media, and content.
• Critically evaluate existing brand strategies and initiatives, challenging the status quo and championing new approaches to drive brand growth and impact.

Your Profile

• 3 years experience of a brand leadership role within a consumer facing business.
• A strong academic background (top tier Russell group or equivalent).
• Well-organized and structured marketing leader with a strong analytical aptitude and a drive for innovation.
• You possess a creative flair and the ability to deeply understand and articulate a brand's unique identity, coupled with a desire to see it evolve.
• You have experience leading and inspiring marketing teams (PR, Social Media, Content), fostering a proactive and forward-thinking environment.
• You are adept at translating brand vision into tangible and impactful initiatives, with a focus on continuous improvement and evolution.
• You are a strong communicator and collaborator, with the ability to inspire and influence teams to embrace new ideas.

What We Offer

• Competitive salary: Experience dependent.
• Healthcare: Private healthcare offered as standard.
• Holidays: 25 days holiday + bank holidays, growing by 1 day per year spent with us.
• Remote work: All full-time London studio roles are three days a week in the studio, with two days flexible (team lunch at a top Hackney eatery if you come in on the flexible days).
• Ffern membership: All of our team are members of the Ffern ledger.
• Team dynamic: Fun, laid-back and sociable team with regular team meals, breakfasts, drinks and outings.
• Beautiful work environment: We work from a pair of sunlit studio spaces off Columbia road with state-of-the-art kit, MacBooks and breakout spaces.

N.B. Ffern is growing fast, with a plethora of exciting projects on the horizon. This means our roles are somewhat flexible. If you don’t tick every box, but feel passionate about what you could bring to the table, please do apply.