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- Tasks: Lead brand strategy and mentor PR, Social Media, and Content teams.
- Company: Ffern is a dynamic brand focused on innovative consumer engagement.
- Benefits: Enjoy competitive salary, private healthcare, 25+ holidays, and flexible remote work.
- Why this job: Join a fun, creative team and shape impactful brand narratives.
- Qualifications: 3 years in brand leadership with a strong academic background required.
- Other info: Flexible roles for passionate candidates; exciting projects ahead!
The predicted salary is between 43200 - 72000 £ per year.
As Head of Brand at Ffern, you will be a senior leader responsible for shaping and executing our brand strategy across all consumer touchpoints. You will lead and mentor the PR, Social Media, and Content teams, ensuring a cohesive and impactful brand narrative.
The ideal candidate is a highly organized and operational leader, with a proven track record of effectively managing consumer brand PR and developing successful social media strategies. They will grasp the unique essence of the Ffern brand and be able to translate it into a compelling brand narrative, while proactively seeking opportunities to challenge existing norms.
Key Responsibilities- Develop and implement a comprehensive brand strategy that aligns with our overall business objectives.
- Lead and manage the PR, Social Media, and Content teams, fostering a collaborative and high-performing environment.
- Oversee the development and execution of PR campaigns to enhance brand reputation and visibility.
- Define and implement best-in-class social media strategies to build brand awareness, engagement, and community.
- Guide the creation of compelling and consistent content across all platforms.
- Manage budgets and resources effectively to maximize brand impact.
- Monitor and analyze brand performance, providing regular reports and insights.
- Stay abreast of industry trends and best practices in brand management, PR, social media, and content.
- Critically evaluate existing brand strategies and initiatives, challenging the status quo and championing new approaches to drive brand growth and impact.
- 3 years experience of a brand leadership role within a consumer facing business.
- A strong academic background (top tier Russell group or equivalent).
- Well-organized and structured marketing leader with a strong analytical aptitude and a drive for innovation.
- You possess a creative flair and the ability to deeply understand and articulate a brand's unique identity, coupled with a desire to see it evolve.
- You have experience leading and inspiring marketing teams (PR, Social Media, Content), fostering a proactive and forward-thinking environment.
- You are adept at translating brand vision into tangible and impactful initiatives, with a focus on continuous improvement and evolution.
- You are a strong communicator and collaborator, with the ability to inspire and influence teams to embrace new ideas.
- Competitive salary: Experience dependent.
- Healthcare: Private healthcare offered as standard.
- Holidays: 25 days holiday + bank holidays, growing by 1 day per year spent with us.
- Remote work: All full-time London studio roles are three days a week in the studio, with two days flexible (team lunch at a top Hackney eatery if you come in on the flexible days).
- Ffern membership: All of our team are members of the Ffern ledger.
- Team dynamic: Fun, laid-back and sociable team with regular team meals, breakfasts, drinks and outings.
- Beautiful work environment: We work from a pair of sunlit studio spaces off Columbia road with state-of-the-art kit, MacBooks and breakout spaces.
N.B. Ffern is growing fast, with a plethora of exciting projects on the horizon. This means our roles are somewhat flexible. If you don’t tick every box, but feel passionate about what you could bring to the table, please do apply.
Head of Brand employer: Ffern
Contact Detail:
Ffern Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Familiarise yourself with Ffern's brand identity and values. Understanding their unique essence will help you articulate how your vision aligns with their goals during interviews.
✨Tip Number 2
Prepare to discuss specific examples of successful PR and social media campaigns you've led. Highlight your ability to challenge norms and drive innovation, as this is crucial for the Head of Brand role.
✨Tip Number 3
Network with professionals in the industry and connect with current or former employees of Ffern. This can provide valuable insights into the company culture and expectations for the role.
✨Tip Number 4
Stay updated on the latest trends in brand management and consumer engagement. Being knowledgeable about current best practices will demonstrate your commitment to continuous improvement and evolution in branding.
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Ffern's brand identity and values. Familiarise yourself with their existing brand strategies and how they engage with consumers across various platforms.
Tailor Your CV: Highlight your relevant experience in brand leadership, particularly in consumer-facing businesses. Emphasise your achievements in managing PR, social media, and content teams, showcasing your ability to drive brand growth.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for Ffern's brand. Discuss how you can contribute to their brand strategy and provide examples of how you've successfully challenged norms in previous roles.
Showcase Your Analytical Skills: In your application, include specific examples of how you've monitored and analysed brand performance in the past. Highlight any insights you've provided that led to successful brand initiatives or improvements.
How to prepare for a job interview at Ffern
✨Understand the Brand Essence
Before the interview, take time to deeply understand Ffern's brand identity. Familiarise yourself with their current campaigns, social media presence, and overall narrative. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Leadership Style
Be prepared to discuss your experience in leading teams, particularly in PR, Social Media, and Content. Share specific examples of how you've inspired and motivated your teams to achieve brand goals, highlighting your collaborative approach.
✨Prepare for Strategic Discussions
Expect questions about developing and implementing brand strategies. Think of innovative ideas you could bring to Ffern and be ready to discuss how you would challenge existing norms to drive brand growth.
✨Demonstrate Analytical Skills
Since the role requires monitoring and analysing brand performance, be ready to discuss how you've used data to inform your decisions in past roles. Bring examples of how your analytical skills have led to successful outcomes.
