At a Glance
- Tasks: Drive commercial growth through innovative marketing strategies and multi-channel outreach.
- Company: FFE, a life-saving company with a creative and supportive team culture.
- Benefits: Enjoy 25 days annual leave, bonuses, health insurance, and a pension plan.
- Other info: Join a dynamic team with opportunities for personal and professional growth.
- Why this job: Make a real impact in a role that combines creativity with meaningful outcomes.
- Qualifications: Proven experience in B2B marketing, demand generation, and pipeline management.
The predicted salary is between 50000 - 65000 £ per year.
Furthermore, here at FFE we value our employees giving them the freedom to be creative and innovative. Having a great team spirit and people that are proud to work for a company that saves lives, our teams see the direct impact of their efforts in the daily operations.
Duties and Responsibilities
- Own the commercial growth plan across outreach, demand generation, win‑back, and channel, with clear quarterly targets for pipeline and revenue.
- Build and maintain the ideal customer profile and segmentation model, align personas to use cases, industries, and buying triggers.
- Design and run multi‑channel outreach programmes with Sales, including messaging, cadences, and conversion goals.
- Use VoC insights to refine positioning, pricing and packaging inputs, objection handling, and competitor differentiation.
- Own win‑back and reactivation strategy for lost and lapsed accounts in coordination with Sales.
- Develop and grow channel performance, including partner recruitment support, onboarding, enablement, joint planning, and co‑marketing activities.
- Define measurement and attribution, report on marketing‑sourced and influenced pipeline, conversion, ROI, and velocity.
- Improve lead management processes with Sales, including SLAs, scoring, routing, follow‑up speed, and feedback loops.
- Maintain a rolling prioritised backlog of growth initiatives, manage budget and agencies, and coordinate cross‑functional delivery with Product, Sales, and Customer Success.
Skills and Experience
- Commercial mindset with pipeline and revenue ownership; essential proven ownership of marketing‑sourced and influenced pipeline, SQLs, opportunities, and revenue targets.
- Go‑to‑market planning and prioritisation; essential experience building quarterly growth plans, selecting channels, allocating budget, and sequencing initiatives by impact.
- B2B demand generation execution; essential strong background delivering multi‑channel campaigns across digital, events, webinars, partners, and website journeys.
- Sales and outbound alignment; essential experience supporting SDR and sales outreach with messaging, cadences, lists, and meeting booking programmes.
- Voice of Customer and win‑loss insight; essential ability to run interviews and analysis and convert insight into messaging, objections handling, and content.
- Positioning and messaging development; essential proven ability to turn product value into clear propositions and differentiation by segment or market.
- Funnel analytics, attribution, and reporting; essential strong understanding of conversion metrics, attribution models, and reporting tied to pipeline and revenue.
- CRM and marketing operations literacy; essential hands‑on experience with HubSpot or Salesforce covering lifecycle stages, lead management, SLAs, and data quality.
- Channel, partner, and win‑back experience; desired experience enabling partners, running joint campaigns, and reactivating lost or lapsed accounts.
FFE Benefits Include 25 days Annual Leave, Company bonus Scheme, Halma Pension plan, BUPA health insurance, Simply Health cash plan, EAP.
Commercial Growth Marketing Manager in Hitchin employer: FFE Ltd
At FFE, we pride ourselves on fostering a creative and innovative work environment where employees are empowered to make a real difference in saving lives. Our collaborative culture, coupled with comprehensive benefits such as a generous annual leave policy, health insurance, and a robust pension plan, ensures that our team members feel valued and supported in their professional growth. Join us in a role that not only challenges you but also allows you to see the tangible impact of your contributions in a meaningful way.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Growth Marketing Manager in Hitchin
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely excited about what they do!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with their needs. We want to hear how you can help drive their commercial growth.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role.
We think you need these skills to ace Commercial Growth Marketing Manager in Hitchin
Some tips for your application 🫡
Show Your Creative Side:We love creativity here at StudySmarter, so don’t hold back! Use your application to showcase innovative ideas and how you can contribute to our commercial growth plan. Let your personality shine through!
Tailor Your Application:Make sure to align your experience with the job description. Highlight your background in B2B demand generation and any relevant campaigns you've run. We want to see how your skills match what we’re looking for!
Be Data-Driven:Since we value metrics, include specific examples of how you've used data to drive decisions in your previous roles. Talk about your experience with funnel analytics and reporting – it’ll definitely catch our eye!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at FFE Ltd
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples of your past successes in pipeline and revenue ownership. Companies like FFE will want to see how you've driven growth, so be ready to discuss your achievements in detail.
✨Understand the Customer
Familiarise yourself with the ideal customer profile and segmentation models relevant to the role. Be prepared to discuss how you would align personas to use cases and buying triggers, as this shows you understand their market and can contribute effectively.
✨Showcase Multi-Channel Experience
Highlight your experience in executing multi-channel campaigns. Be ready to share examples of how you've designed outreach programmes and collaborated with sales teams, as this is crucial for the role at FFE.
✨Bring Insights to the Table
Demonstrate your ability to leverage Voice of Customer insights. Discuss how you've used feedback to refine positioning and messaging in previous roles, as this will show your strategic thinking and alignment with FFE's goals.
