Amazon SEO & Copywriting Specialist (US Market) in Reading

About us

Located in Milton Keynes, F&F Stores is a rapidly expanding E-commerce business that thrives on bringing licensed products from beloved brands like Disney, Marvel, DC and iconic football clubs directly to your doorstep.

Our high-quality products include a wide range for the whole family, from toys and fashion to home accessories and beauty items, find it all on popular E-commerce marketplaces and our own e-commerce website.

Our team are a dynamic team dedicated to innovation, collaboration, and growth. With a passion for fostering teamwork, and striving for excellence, we\’re here to make a difference.

Location: Office-based, in Milton Keynes

Contract: Full-time, Permanent

Role Overview

We are seeking a talented Amazon SEO & Copywriting Specialist to create high-quality, optimised, and customer-focused content tailored to the U.S. market. This role combines a deep understanding of American English and cultural nuances with the ability to craft engaging product listings, marketing materials, and advertising copy that resonate with U.S. customers. It also requires strong SEO knowledge and audience-focused creativity to drive organic traffic, improve search engine rankings, and deliver valuable, impactful content.

As a key player on our team, you’ll ensure our product listings stand out on Amazon, driving conversions and maximising visibility while maintaining consistency with our brand identity.

Key Responsibilities

• Write and optimise Amazon product listings for a high volume of SKUs, including titles, bullet points, descriptions, and back-end keywords, tailored for the US market.
• Conduct in-depth research to understand product features, benefits, and target audiences, translating complex details into clear, customer-friendly copy.
• Use tools like Helium10 to conduct thorough keyword research to identify opportunities based on search trends and user intent to implement PPC best practices to improve product discoverability and ranking.
• Ensure content is optimised for targeted keywords and phrases to improve search engine rankings and high conversion rates.
• Collaborate with the PPC team and other departments to ensure cohesive and effective messaging, as well as correct product information.
• Analyse performance metrics and customer feedback to refine and improve copy.
• Keep up-to-date with the latest SEO trends, algorithm changes, and content marketing techniques.
• Stay informed about US consumer trends, seasonal preferences, and competitor strategies.

Requirements

• Minimum 2+ years of experience in SEO, copywriting, or digital marketing.
• Exceptional written communication skills with impeccable spelling and grammar, tailored for a U.S. audience.
• Analytical mindset with an aptitude for data analysis.
• Logical and proactive problem-solving skills.
• Adaptable and quick to learn new tools and processes.
• Goal-oriented, independent, and flexible, able to thrive in a fast-paced environment.

Desirable Skills

• Experience working with Amazon or similar e-commerce platforms.
• Familiarity with tools like Helium 10 or similar Amazon optimisation tools.
• Portfolio showcasing successful Amazon product listings and marketing campaigns.

Desirable Deliverables

• Organic traffic growth.
• Improved keyword rankings.
• Drive organic sales.

Benefits

• Casual dress
• On-site parking
• Regular social events including summer & end of year parties.
• Spontaneous employee well-being treats
• An Amazon Birthday voucher
• Vouchers at Christmas to shop with F&F
• Staff Purchases
• NEST Pension
• Private medical insurance with Vitality health with various benefits including discounts on a gym membership

Experience

• Copywriting: 1 year (preferred)
• SEO: 2 years (required)

Work Authorization

United Kingdom (required)

Monday to Friday

Ability to commute/relocate: Bletchley. Milton Keynes., MK1 1LH: reliably commute or plan to relocate before starting work (required)

Please note: We do not accept unsolicited or speculative CVs from recruitment agencies. Any such submissions will not give rise to a fee or commission if the candidate is subsequently hired via direct application or an instructed recruitment partner.