Marketing Director in Milton Keynes

About us F&F Stores is an established international e-commerce business specialising in officially licensed consumer products, operating across the UK, Europe and North America. With a revenue target of £145 million in 2026 and an ambition to reach £200 million in 2027, we are entering an important phase of growth. Our priority is to strengthen commercial performance while building F&F Stores into a recognised, trusted and valuable consumer brand with a stronger presence beyond Amazon. * Location: Office-based, in Milton Keynes * Contract: Full-time, Permanent Role Overview We are seeking an experienced, commercially driven Marketing Director to lead our international sales, marketing and brand development strategy. Reporting directly to the Founder / CEO, you will drive profitable growth across established marketplaces while building our brand identity, consumer recognition and digital presence. A key priority will be developing sustainable revenue opportunities beyond Amazon through direct-to-consumer e- commerce, social commerce and other online channels. The role combines marketplace expertise, consumer brand building and practical commercial leadership. Key Responsibilities 1. Brand Strategy & Development * Develop and execute company’s brand strategy, positioning and identity. * Build consumer awareness, recognition, trust and loyalty across priority markets. * Establish a consistent presence across our website, social media and digital channels. * Deliver campaigns and content that strengthen brand recognition and long-term value. 2. Sales & Commercial Performance * Own and accelerate Amazon performance across the UK, Europe and North America, delivering profitable sales growth and stronger marketplace execution. * Lead Amazon trading strategy across pricing, promotions, product launches and category performance to grow revenue and contribution margin. * Improve Amazon conversion, search visibility, organic ranking, advertising efficiency and market share. * Set clear Amazon and wider marketplace targets, with regular performance reviews and accountability for results 3. Digital Growth & Channel Expansion * Develop and scale DTC e-commerce, TikTok Shop, social commerce and other digital channels. * Build sustainable customer acquisition and retention strategies. * Evaluate channels for profitability, scalability and long-term potential. 4. Marketing Strategy * Lead performance marketing, PPC, SEO, social media, content, influencer marketing and CRM. * Manage marketing budgets and optimise return on investment. * Deliver integrated campaigns supporting brand development, launches and acquisition. * Use data and customer insights to improve marketing effectiveness. 5. Leadership & Collaboration * Lead and develop high-performing sales and marketing teams with clear objectives. * Work closely with Buying, Operations, Finance, BI and Supply Chain. * Deliver a commercial and marketing strategy aligned with international growth ambitions Skills & Experience Required * Significant senior sales, marketing or commercial leadership experience in e-commerce or consumer products. * Proven experience building or significantly developing a consumer brand. * Proven track record of materially growing Amazon sales and profitability across multiple markets, with strong command of marketplace trading and advertising. * Experience launching or scaling DTC, social commerce or other digital sales channels. * Expertise in digital marketing, customer acquisition, pricing and commercial performance. * Excellent commercial judgement, including budget ownership and marketing ROI. * Proven team leadership, strategic thinking and a practical, hands-on approach. * Experience in international e-commerce, consumer brands and high-volume marketplace operations would be advantageous