Marketing Lead

We have partnered with a Blockchain Seed Stage startup, who are on a mission to help business\’ protect their human content from Deepfake. The team are looking for someone with deep marketing expertise, who can see the big picture, roll up their sleeves, and help us stand out in a competitive market.

Role:

• Senior Technical Stakeholder Campaign Development: Strategise and execute marketing campaigns tailored to specific personas and target markets across multiple channels including email, social media, paid search, and paid social.
• Lead Generation and Conversion: Develop strategies to nurture leads throughout the sales funnel, utilising CRM data to target potential customers.
• Testing, Optimisation, and Analytics: Continually test and optimise marketing tactics based on performance data.

Requirements:

• A background in B2B technology marketing
• 5+ years experience in B2B technology marketing, specifically within AI or Blockchain, is highly desirable.
• Experience working in a Seed Stage funded business, and going through this growth journey.
• Proven Marketing Experience: Demonstrable track record of successfully planning and executing marketing initiatives, with significant experience in growth and digital marketing, particularly in B2B SaaS or startup environments.