Principal VFX Artist at King, 2026 uk

King’s New Games Studio is seeking a highly accomplished, deeply creative, and hands‑on Principal VFX Artist to join our world‑class development team. This is a senior, high‑impact leadership role tailored for a visionary artist who can seamlessly guide visual effects from initial abstract ideation to final, high‑polish, in‑game implementation. In this position, you will be instrumental in defining, designing, building, and safeguarding the comprehensive VFX vocabulary for an unannounced, next‑generation mobile title. The ideal candidate bridges elite artistic judgment with profound, production‑proven technical expertise in Unity.

You are an expert at generating innovative ideas, exploring distinct visual styles, and building real‑time assets directly in‑engine to elevate player experiences. As a Principal Artist, you are inherently self‑driven, meticulously organized, and fully comfortable taking complete ownership of complex visual pillars without needing granular, day‑to‑day supervision. You possess an intrinsic understanding of product goals, a keen eye for optimizing workflow bottlenecks, and a dedication to pushing visual frontiers while remaining disciplined regarding performance budgets, mobile hardware constraints, and overall production realities.

Your core mandate is to serve as both the creative engine and technical anchor for real‑time visual effects. Your responsibilities include:

• End‑to‑End Asset Creation: Author high‑fidelity visual effects from initial concept, mood boards, and aesthetic exploration through to complex runtime implementation within Unity.
• Holistic System Design: Conceptualize and deploy striking gameplay, UI, environmental, ambient, and highly celebratory reward effects that reinforce the game’s core art direction.
• Creative Authorship: Introduce original visual mechanics and timing concepts to actively shape how the game feels, moves, and reacts responsively to user inputs.
• Technical Engine Mastery: Work hands‑on with cutting‑edge Unity VFX pipelines, utilizing Particle Systems, Shader Graph, VFX Graph, the Universal Render Pipeline (URP), custom materials, and animation‑driven logic.
• Aesthetic Translation: Successfully translate static 2D/3D concepts, loose production sketches, prototypes, and rough placeholder designs into dynamic, elegant in‑engine assets.
• Cross‑Functional Ownership: Manage VFX pipelines for entire game features, forming tight, collaborative loops with Game Designers, Concept Artists, Technical Artists, and Engineers.
• Mobile Performance Optimization: Profile and optimize complex systems for mobile platforms, expertly balancing artistic ambition against hardware, memory, draw‑call limits, overdraw, and frame‑rate boundaries.
• Infrastructure Definition: Identify visual, architectural, and workflow bottlenecks in production, while designing practical solutions and setting clear standards for naming conventions, folder structures, and implementation guidelines.
• R&D Partnership: Brainstorm alongside Technical Art and Engineering pipelines to develop custom shaders, internal profiling tools, and specialized runtime rendering techniques.

King is looking for an exceptional artist who exhibits exquisite taste, elite craftsmanship, and a profound understanding of how real‑time VFX dictate player psychology, gameplay clarity, and emotional reward. You are far more than a technical implementer; you are an innovative designer who looks at a feature, diagnoses its functional intent, and crafts a bespoke movement language that accentuates game feel.

To excel at the Principal level within King’s New Games Studio, you must embody an autonomous, quality‑driven mindset. Successful candidates distinguish themselves by executing the following behaviors:

• Proactive Product Stewardship: You do not operate passively or wait for tasks to be handed down. You actively play the build, identify areas lacking polish, anticipate visual needs, and champion initiatives that elevate the entire project’s visual tier.
• Uncompromising Feature Ownership: You confidently shepherd a feature’s VFX lifecycle from inception to global release, keeping engineering, design, and product leadership seamlessly aligned, informed, and enthusiastic.
• Constructive Feedback Loops: You possess the maturity to articulate complex technical and creative choices clearly to non‑artists, embrace peer critique with humility, and translate feedback into actionable quality improvements.
• Focus on Game Feel: Above all else, you recognize that your work is the critical link that makes mechanics feel tactile, ensures UI interactions feel satisfying, and leaves the player feeling fundamentally rewarded.

An elite, professional portfolio written and presented in English is strictly required. Your reel must showcase stunning examples of production‑ready, real‑time VFX work, explicitly highlighting direct in‑engine Unity implementation. The selection panels are specifically interested in reviewing case studies demonstrating experience within the casual or stylized aesthetic space, individual creative ownership, and a clear ability to take a visual effect from raw, early sketch to polished, shippable asset.

About King: With an overarching mission of Making the World Playful, King stands as an industry‑leading interactive entertainment company dedicated to the mobile frontier. Boasting more than 20 years of operating history, King has developed some of the most iconic, enduring franchises in digital media history—including the multi‑billion‑dollar Candy Crush series, as well as global sensations like Farm Heroes Saga. Today, King’s ecosystem connects, challenges, and entertains more than 200 million monthly active users globally.