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- Tasks: Manage email marketing campaigns and first-party data for festival brands.
- Company: Festival Republic is part of Live Nation, the leading live entertainment company.
- Benefits: Enjoy a full-time role with opportunities for personal and professional growth in a vibrant environment.
- Why this job: Be at the heart of festival marketing, engaging audiences and shaping memorable experiences.
- Qualifications: No specific experience required; enthusiasm for festivals and a proactive mindset are key.
- Other info: Work onsite at exciting festivals during summer months and embrace a diverse, inclusive culture.
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the Email & Data Marketing Coordinator role at Festival Republic
Join to apply for the Email & Data Marketing Coordinator role at Festival Republic
Job Summary:
Company: Festival Republic
Department: Marketing
Location: Farringdon, London
Reports to: Senior Marketing and Operations Manager (Carolyn Bates)
Working Hours: 12 Months Fixed Term Contract, , full-time Mon – Fri 10am – 6pm. You will work onsite at festivals across the summer months.
Role Description
As the Email & Data Marketing Coordinator., you will manage email marketing campaigns and first-party data, ensuring audience growth and engagement across our festival brands. You will play a key role in optimizing CRM strategies, supporting digital advertising with first-party data, and maintaining GDPR compliance.
This role is vital in shaping how we engage festival audiences, ensuring effective email campaigns, and leveraging data for marketing success.
Who You Are
Competencies / Skills / Knowledge / Experience / Behaviours
Required skills and experience:
- Increased audience growth and engagement through optimized email marketing.
- Effective use of first-party data in digital advertising campaigns.
- Improved segmentation and targeting for better marketing efficiency.
- Data-driven insights that enhance overall festival marketing strategies.
- Full compliance with GDPR and data privacy policies.
By focusing on email marketing and leveraging first-party data for digital advertising, you will play a key role in shaping the digital marketing success of Festival Republic’s events.
Behaviours:
- Enthusiasm for festivals and live events; previous experience in this industry or a ticketing environment is a bonus
- An analytical and proactive mindset, with the ability to work under own initiative and thrive in a past faced environment
- A true team player who works well under pressure and tight deadlines
- Confident in multi-tasking and prioritising effectively
What The Role Includes
Email Marketing & Campaign Management
- Plan, build, and execute email marketing campaigns for all festivals.
- Ensure email content is aligned with brand guidelines and festival marketing objectives.
- Oversee segmentation, audience targeting, and automation workflows.
- Optimize email performance through A/B testing and performance tracking.
- Monitor deliverability, list hygiene, and email compliance with GDPR regulations.
First-Party Data Management for Digital Advertising
- Oversee collection, organization, and segmentation of first-party data for use in digital advertising.
- Collaborate with the marketing managers to integrate CRM data into paid social and programmatic campaigns.
- Maintain audience lists for retargeting, lookalike modeling, and custom audience creation.
- Ensure GDPR compliance in all data collection, storage, and usage practices.
- Work with external platforms (Facebook Ads Manager, Google Ads, etc.) to facilitate data uploads.
Audience Growth & Data Strategy
- Develop strategies to increase and optimize first-party data collection through email and sign-ups.
- Manage and optimize data capture points on festival websites.
- Support loyalty programs and audience engagement initiatives with data insights.
- Track user behaviours and trends to improve data utilization in marketing campaigns.
Collaboration & Communication
- Work closely with the wider marketing team to align email strategies with overall festival campaigns.
- Assist in customer feedback initiatives, including survey creation and distribution.
Reporting & Performance Analysis
- Generate regular reports to assess email and data performance.
- Analyse audience insights to refine email and digital advertising strategies.
- Work closely with the marketing managers to adjust data-driven campaigns based on performance.
Compliance & Best Practices
- Ensure all email marketing activities and data management comply with GDPR and data protection regulations.
- Stay up to date with marketing trends, tools, and industry best practices.
Your Tools & Platforms
- Email Marketing: Mailchimp (primary ESP), segmentation tools
- Analytics & Reporting: Google Analytics, internal CRM reports
- Advertising Platforms: Meta Ads Manager, Google Ads, programmatic platforms
- Data Management: CRM systems, audience segmentation tools
- Compliance: GDPR adherence tools, consent management systems
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.
The Company
Festival Republic is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.
APPLICATION DEADLINE: 19th May 2025. We reserve the right to close applications at any time.
#FestivalRepublic
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Email & Data Marketing Coordinator employer: Festival Republic Limited
Contact Detail:
Festival Republic Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email & Data Marketing Coordinator
✨Tip Number 1
Familiarise yourself with the latest email marketing trends and tools, especially those related to GDPR compliance. This will not only show your commitment to best practices but also demonstrate your proactive approach to data management.
✨Tip Number 2
Engage with Festival Republic's social media channels and online presence. Understanding their brand voice and audience engagement strategies can give you valuable insights that you can reference during interviews.
✨Tip Number 3
Network with professionals in the festival and live events industry. Attend relevant events or webinars where you can meet people who work in similar roles, as personal connections can often lead to job opportunities.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully used first-party data in previous roles. Being able to articulate your experience with data-driven marketing strategies will set you apart from other candidates.
We think you need these skills to ace Email & Data Marketing Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and data management. Use keywords from the job description to demonstrate that you meet the required skills and competencies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for festivals and live events. Mention specific examples of how you've successfully managed email campaigns or utilised first-party data in previous roles.
Showcase Your Analytical Skills: In your application, emphasise your analytical mindset. Provide examples of how you've used data-driven insights to improve marketing strategies or campaign performance in the past.
Highlight GDPR Knowledge: Since compliance with GDPR is crucial for this role, make sure to mention any experience you have with data protection regulations. This will show that you understand the importance of data privacy in marketing.
How to prepare for a job interview at Festival Republic Limited
✨Show Your Passion for Festivals
Make sure to express your enthusiasm for festivals and live events during the interview. Share any personal experiences or insights you have about the festival scene, as this will demonstrate your genuine interest in the role and the company.
✨Highlight Your Data Skills
Since the role involves managing first-party data and optimising CRM strategies, be prepared to discuss your experience with data analysis and email marketing tools. Mention specific examples of how you've used data to drive audience engagement and improve campaign performance.
✨Understand GDPR Compliance
Familiarise yourself with GDPR regulations and how they apply to email marketing and data management. Be ready to discuss how you would ensure compliance in your campaigns, as this is a crucial aspect of the role.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to work under pressure. Think of examples from your past experiences where you successfully managed tight deadlines or overcame challenges in marketing campaigns.
