At a Glance
- Tasks: Drive category performance and develop strategies using data insights.
- Company: Join Ferrero, a leading global sweet-packaged food company.
- Benefits: Enjoy competitive perks, career growth, and a supportive culture.
- Other info: Collaborate with diverse teams and build your career in category development.
- Why this job: Make an impact in a fast-paced FMCG environment with innovative projects.
- Qualifications: Analytical skills, problem-solving abilities, and a passion for shopper behaviour.
The predicted salary is between 30000 - 40000 € per year.
About the Role: At Ferrero, we are committed to delivering growth through insight, innovation, and strong customer partnerships. As a Category Development Executive, you will play a key role in driving category performance and supporting the delivery of our Winning in Market strategy. Working closely with Trade Marketing, including Revenue Growth Management, Customer Category Development and Shopper Marketing, you will take ownership of key projects and contribute to the development of category strategies. You will collaborate cross-functionally with Sales and Marketing teams, using data and insight to identify opportunities, influence decisions, and optimise category growth across channels. This role offers an exciting opportunity to build your commercial capability within a fast-paced FMCG environment, with exposure to both internal stakeholders and external retail partners.
Main Responsibilities: You will support the development and execution of category strategies aligned to business objectives, bringing together market trends, shopper behaviour, and competitive insights to identify growth opportunities. Working closely with Trade Marketing, Sales, and Marketing teams, you will help translate strategy into actionable plans that drive performance across key customers and channels. A core part of your role will involve analysing data from multiple sources, including Nielsen, Circana, and internal systems, to generate actionable insights. You will track category performance, identify risks and opportunities, and present clear recommendations to stakeholders, supporting data-driven decision making across the business. You will collaborate with Customer Category Development and key retail partners to support category growth initiatives, ensuring customer and shopper insights are embedded into planning. This includes contributing to category presentations and helping influence in-store execution, ranging, and promotional strategies. In addition, you will support the development of the "picture of success" across channels, including assortment, merchandising, and ranging strategies. You will work closely with Revenue Growth Management to ensure alignment between pricing, promotions, and overall category plans, supporting the delivery of sustainable growth.
About You: You are an analytically strong and commercially curious individual, with a passion for understanding shopper behaviour and driving category performance. You bring strong problem-solving skills, with the ability to interpret data and translate it into clear, actionable insights. You are confident working cross-functionally, building relationships with stakeholders across Sales, Marketing, and Finance, and are comfortable operating in a fast-paced environment where priorities can shift. Your communication and influencing skills allow you to present insights clearly and contribute to decision making. You demonstrate strong organisation and attention to detail, with the ability to manage multiple projects simultaneously while delivering to deadlines. You are proactive, eager to learn, and motivated to develop your career within category development and FMCG.
Our Benefits & Perks: Careers with caring built in - discover our benefits here.
About Ferrero: Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with many iconic brands sold in countries all over the world.
DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Category Development Executive - BFY in Stoke-on-Trent employer: Ferrero
Ferrero is an exceptional employer that fosters a dynamic and inclusive work culture, where employees are encouraged to grow both personally and professionally. As a Category Development Executive, you will benefit from a collaborative environment that values insight-driven decision-making and offers ample opportunities for career advancement within the fast-paced FMCG sector. With a commitment to diversity and employee well-being, Ferrero provides a supportive atmosphere that empowers you to thrive and make a meaningful impact in your role.
StudySmarter Expert Advice🤫
We think this is how you could land Category Development Executive - BFY in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Ferrero or similar FMCG companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for those interviews by knowing your stuff! Research Ferrero’s products, their market strategies, and recent trends in category development. Show them you’re not just another candidate, but someone who’s genuinely interested in their business.
✨Tip Number 3
Practice your data storytelling skills. Since this role involves analysing data and presenting insights, being able to communicate your findings clearly will set you apart. Use examples from your past experiences to demonstrate your analytical prowess.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Ferrero and ready to contribute to their Winning in Market strategy.
We think you need these skills to ace Category Development Executive - BFY in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Category Development Executive role. Highlight relevant experience and skills that align with the job description, especially your analytical abilities and experience in FMCG.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about category development and how your background makes you a great fit for Ferrero. Don’t forget to mention your enthusiasm for working cross-functionally!
Showcase Your Data Skills:Since this role involves analysing data to drive decisions, be sure to highlight any experience you have with data analysis tools or methodologies. Mention specific examples where you've used data to influence outcomes.
Apply Through Our Website:We encourage you to apply through our website for the best chance of success. It’s the easiest way for us to see your application and get you into the process. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Ferrero
✨Know Your Data
As a Category Development Executive, you'll be working with data from sources like Nielsen and Circana. Make sure you brush up on your data analysis skills before the interview. Be ready to discuss how you've used data to drive insights and influence decisions in past roles.
✨Understand Shopper Behaviour
This role is all about understanding shopper behaviour and market trends. Do some research on current trends in the FMCG sector and think about how they relate to Ferrero's products. Bring examples of how you've applied this knowledge in previous positions.
✨Cross-Functional Collaboration
You'll be collaborating with various teams, so highlight your experience working cross-functionally. Prepare examples of how you've built relationships with stakeholders in Sales, Marketing, or Finance, and how that collaboration led to successful outcomes.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage multiple projects. Think of specific situations where you've had to analyse risks and opportunities, and be ready to explain your thought process and the results of your actions.
